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The Matchmaker Strategy
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How to Execute
Introduction
This is a tactic we like to call The Matchmaker Strategy.
Here's how it works:
1. After you sell a property, call your buyer leads using the first script.
2. Then, after you call your buyer leads, call homeowners in the area using the next script.
It's that simple.
Try it and see if it works for you.
Examples
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Related Campaigns
Smart agents are investing their resources into generating seller leads through paid social and display advertising
But as advertising dollars flood the feed, we’re going to see a rise in the traditional ads like this:
When it comes to advertising, you can’t bore people into clicking.
If you want to increase your performance, you have to create unique ad campaigns that are unlike your competitors.
That’s why we put together a list of 21 Irresistible Seller Hooks that you can use in your ads, emails, postcards and websites.
Let’s get to work!
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
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Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
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In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).
This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.
This strategy includes a QR code, but we're going to do something a bit different…
When the consumer scans this QR code, it will automatically pull up a text message for them to send.
Here's how it works:
1. Use this website to create your QR code.
2. Select SMS.
2. Enter your number and add the message you want.
i.e. Hi [Agent Name],
I just got your postcard and I'm curious to find out why fewer people are selling their homes by themselves.
Thanks!
3. Add it to your postcard.
Here's a text that you can use as your reply:
Hi [First Name],
Thanks for reaching out.
Here are 3 of the top reasons why:
Commission Costs: FSBO sellers often pay a commission to the buyer's agent, which can deter them from selling independently. They're doing all the work and still paying fees.
Marketing Challenges: FSBO sellers typically face difficulties in effectively marketing their properties, resulting in lower visibility and fewer offers.
Lower Sales Prices: Homes sold through FSBO frequently fetch lower prices compared to those sold by realtors, leading sellers to accept less favorable offers.
If you have any more questions, let me know. 🙏
The Matchmaker Strategy
Introduction
This is a tactic we like to call The Matchmaker Strategy.
Here's how it works:
1. After you sell a property, call your buyer leads using the first script.
2. Then, after you call your buyer leads, call homeowners in the area using the next script.
It's that simple.
Try it and see if it works for you.
How to Execute
Copy the message content and send it via SMS or DM
Sending Your Message via Mass SMS or DM Tool
- Log In to Your Mass Messaging Tool: Open your mass SMS or DM platform and log in to your account. (or simply use your phone)
- Select or Upload Recipients: Choose your audience (contacts/followers) or selecting recipients within the tool.
- Compose the Message: Paste the copied message content into the message field.
- Review and Send: Double-check the message for accuracy, then hit "Send" to distribute to all selected recipients.
Examples