The Matchmaker Strategy

Smart agents are investing their resources into generating seller leads through paid social and display advertising 

Felt like Expired letters needed a little love...so I wrote an all-new Expired letter script for you to use that's anything but just another sales pitch.

Charlie King got 5 phone calls in 1 week from this Magic Buyer Letter. And Jeremy Applebaum sent out 83 Magic Buyer Letters that resulted in 3 listing appointments. This campaign is a must-try.

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).‍ This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

Most agents don’t know that you can generate seller leads with Instagram Stories. ‍Here's an Instagram story template you can use to generate "inbound" IG leads.

Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social...there's magic here.

The best agents don't wait for permission to be useful.‍ Here's a simple email campaign that you can send out today that proactively provides value.

We all know that a cash offer can be a viable option for a specific type of consumer, but it can feel predatory. Here's a different approach.

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.