.svg){kind=small}
Listing Appointment Script
.png)
Download Template
Get Template
.svg)
How to Execute
Video Walkthrough
Introduction
Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a technique to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Enrich the list with contact information (skip tracing).
3. Use the following script to make calls and send personalized emails.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
.svg)
.svg)
.svg)
Examples
.png)
How to Execute
Related Campaigns
Smart agents are investing their resources into generating seller leads through paid social and display advertising
But as advertising dollars flood the feed, we’re going to see a rise in the traditional ads like this:
When it comes to advertising, you can’t bore people into clicking.
If you want to increase your performance, you have to create unique ad campaigns that are unlike your competitors.
That’s why we put together a list of 21 Irresistible Seller Hooks that you can use in your ads, emails, postcards and websites.
Let’s get to work!
.png)
This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
.png)
Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
.png)
In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).
This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.
This strategy includes a QR code, but we're going to do something a bit different…
When the consumer scans this QR code, it will automatically pull up a text message for them to send.
Here's how it works:
1. Use this website to create your QR code.
2. Select SMS.
2. Enter your number and add the message you want.
i.e. Hi [Agent Name],
I just got your postcard and I'm curious to find out why fewer people are selling their homes by themselves.
Thanks!
3. Add it to your postcard.
Here's a text that you can use as your reply:
Hi [First Name],
Thanks for reaching out.
Here are 3 of the top reasons why:
Commission Costs: FSBO sellers often pay a commission to the buyer's agent, which can deter them from selling independently. They're doing all the work and still paying fees.
Marketing Challenges: FSBO sellers typically face difficulties in effectively marketing their properties, resulting in lower visibility and fewer offers.
Lower Sales Prices: Homes sold through FSBO frequently fetch lower prices compared to those sold by realtors, leading sellers to accept less favorable offers.
If you have any more questions, let me know. 🙏
Listing Appointment Script
Introduction
Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a technique to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Enrich the list with contact information (skip tracing).
3. Use the following script to make calls and send personalized emails.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Copy the message content and send it via SMS or DM
%201.svg){kind=icon}
Sending Your Message via Mass SMS or DM Tool
Send
- Log In to Your Mass Messaging Tool: Open your mass SMS or DM platform and log in to your account. (or simply use your phone)
- Select or Upload Recipients: Choose your audience (contacts/followers) or selecting recipients within the tool.
- Compose the Message: Paste the copied message content into the message field.
- Review and Send: Double-check the message for accuracy, then hit "Send" to distribute to all selected recipients.
Record the Video
.svg)
Post Your Video
.svg){kind=small}
Video Walkthrough
Examples
