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TOTW: Off-Market Sales
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When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.
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When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.
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