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Two questions every serious buyer needs to answer
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How to Execute
Video Walkthrough
Introduction
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
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Examples
How to Execute
Related Campaigns
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
If you want more leads, this IG Story series is the play. Tom and Jimmy built these slides for one reason: they get people talking.
Here’s why it works: every question is easy to answer, a little personal, and designed to draw buyers and sellers into a real conversation.
We even included three recommended follow-up scripts so you’re never stuck wondering what to say next.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Fannie Mae is projecting rates to slide under 6% by the end of 2026. That gets people thinking: At what point would I finally jump in?
That’s the question this Story is built around. By asking followers for their “magic” mortgage rate, you’re not only sparking engagement—you’re qualifying your audience. Anyone who responds is signaling intent, curiosity, or at least awareness of where rates are headed.
And that’s the win here: a simple poll that creates interaction, reveals buying signals, and keeps you top of mind when the timing feels right. We’ve even included a recommended follow-up script to make those conversations easy.
This one’s a quick poll with a clear purpose.
You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).
Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.
Easy for them to answer. Valuable for you to track.
Two questions every serious buyer needs to answer
Introduction
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Copy Subject Line and Message to CRM
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Transferring Email Content to Your Email Blast App
Send
- Copy Subject: Highlight and copy the subject line from your email draft.
- Paste Subject: Open the email blast app and paste it into the subject line field.
- Copy Email Content: Return to your draft, copy the email content.
- Paste Content: Paste it in the message body of the email blast app.
- Review and Send: Check for accuracy, then schedule or send the email.
Record the Video
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Post Your Video
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Video Walkthrough
Examples
