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Email Campaigns
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
Itâs built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure stepâlike texting for a free home value reportâit lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: âI donât want to sell my home,â reframing the conversation to focus on clarity and future possibilities.
Including a real client success storyâselling a home for $25,000 over Zestimateâadds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your clientâs testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isnât just about selling a homeâitâs the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clientsâ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "Thatâs the agent I need."
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in Novemberâa strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes alongâand thatâs where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
âIf you are considering buying, it is time to get busy.â Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: todayâs market conditions may offer buyers significant advantages that wonât last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a moveâand thatâs where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
Itâs concise. Itâs compelling. And itâs value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Donât wait for permission to be useful. Send this email today.
The best marketing speaks directly to the consumers needs and desires.Â
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.Â
Thatâs why, weâve created the Rent vs. Sell email. Itâs designed to start conversations with serious sellers.
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This is the time of the year to take your victory lap. Youâve worked hard all year and itâs time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.Â
Your database is full of potential opportunitiesâbut only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
Iâm a huge fan of cross-promoting my social media content to my email list. So hereâs what I want you to do â when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
Thatâs why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their homeâs appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often donât realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, youâre positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more valueâwithout pushing them toward costly renovations.
This approach isnât just about information; itâs about building trust and showing clients youâre thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isnât just about staying in touchâitâs about positioning yourself as the trusted expert theyâll turn to when itâs time to buy or sell.
In this email of the week, weâre leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if itâs been a while since youâve reached out to your SOI, I would encourage you to do so.
One quick note:Â
Weâve created two versions of this email based on your local market. So if youâre in a market where home values are decreasing, weâve made a few modifications.
In this email of the week, weâre leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if itâs been a while since youâve reached out to your SOI, I would encourage you to do so.
One quick note:Â
Weâve created two versions of this email based on your local market. So if youâre in a market where home values are decreasing, weâve made a few modifications.
For this weekâs featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight.Â
These emails are designed to engage your database, establish you as the market expert and build trust with your prospects.Â
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.
This timely campaign helps you show sellers the leverage hiding in the âslowdownâ and guide them toward a clearer, more confident end-of-year decision.
Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.
This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about whatâs happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: âMaybe we should wait to list.â Thatâs the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about whatâs happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: âMaybe we should wait to list.â Thatâs the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People donât want noise. They want someone who knows who to turn to and why.
Thatâs exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Hereâs how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of whatâs happening â not just another agent pushing for a listing. Itâs empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. Itâs an easy, high-trust touchpoint that can turn into your next listing opportunity.
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This message positions you as the trusted advisor who helps homeowners make sense of whatâs happening â not just another agent pushing for a listing. Itâs empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. Itâs an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (âbut Iâm not sellingâ) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with todayâs lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (âbut Iâm not sellingâ) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with todayâs lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in todayâs market isnât how fast you can land a deal...itâs how well you can hold it together once itâs on paper.
Inspections, financing, shifting buyer confidence⌠there are a hundred little moments where a deal can wobble. And thatâs exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. Thatâs one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
Thatâs the real test right now: not how fast you can land a contract, but how well you can protect it once itâs signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Right now, homes are sitting longer. Buyers see â60 days on marketâ and assume somethingâs off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
Confusion isnât the enemyâsilence is.
Right now, your clients donât need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
⢠Acknowledge what buyers and sellers are really feeling
⢠Highlight whatâs actually happeningârates, inventory, demand
⢠Reopen conversations that were paused out of fear or fatigue
Donât wait for the market to âsettle.â Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like thisâwhen buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
⢠Reignite conversations that have gone quiet
⢠Reframe whatâs possible in the next 90 days
⢠Reposition yourself as the steady hand clients are searching for
Itâs not about predicting the future. Itâs about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it offâor wonder if theyâre getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbersâand potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal datesâand theyâre quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Hereâs how to use it to spark listing conversations:
- Lead with serviceâoffer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to ânow is a great time to buyââbut savvy buyers arenât buying it.
Theyâve seen the headlines. They know affordability is out of whack. What they donât know is how to make sense of it allâor how to apply it to their own timeline. Thatâs the gap this campaign is built to fill.
This isnât about hype. Itâs about helping your clients zoom out, think long-term, and make a smart move based on their goalsânot market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide theyâve been looking for.
This weekâs email is grounded in insights from RBCâs latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in Februaryâthe sharpest monthly drop in years. But that stat alone doesnât tell the whole story.
Because in a cautious market, people donât stop moving. They just move differently.
This email helps you communicate that nuanceâto show up as a calm, informed resource in a time when many are feeling uncertain.
This weekâs email pulls from two of the most respected sources in housing dataâAltos Research and ATTOM. Together, they paint a picture thatâs more complex than the headlines suggest.
Itâs a national viewâbut one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Hereâs what the latest numbers showâand how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellersâso you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the doorâwhether they loved that home or notâis a lead whoâs actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. Itâs not a generic âCome to my Open Houseâ blastâitâs an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If theyâre serious about buying, theyâll want the details.
A new report just dropped, and itâs the perfect opportunity to reach out to your database with valuable, timely information.
BNN Bloomberg just covered National Bankâs latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.
Thatâs a shift your audience needs to know about.
This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.
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The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. Thatâs data your database needs to hear.
When you consistently share market insights, you position yourself as the go-to expertâsomeone clients trust long before theyâre ready to buy or sell. Thatâs why weâve crafted this value-first email for you. It delivers key market trends in a way thatâs easy to digest and keeps you top-of-mind.
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasnât surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.
Staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move.
Letâs get into it.
Itâs okay to feel uncertain right now. Your clients are feeling it, and if youâre being honest, you probably are too. The constant headlinesâtrade tensions, tariffs, economic shiftsâmake it hard to know whatâs next. And when things feel unpredictable, itâs natural to hesitate.
But uncertainty doesnât mean pressing pause. It means leaning into what doesnât changeâyour expertise, your ability to guide, and the trust youâve built with your clients. They donât need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.
Mortgage demand just jumped 20% in a single week. Thatâs not just a numberâitâs a signal.
Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.
Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.
Hereâs what this shift means for your clientsâand how you can help them stay ahead.
Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.
Many sellers assume price is all that matters. But once the offers start rolling in, they realize thereâs a lot more at stakeâhidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers donât always see these pitfalls coming until itâs too late.
This email positions you as the guide they didnât know they needed. By educating them upfront and offering a free CMA, youâre not just providing valueâyouâre giving them the clarity and confidence they wonât get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.