Back

What happens when rates dip? (CA)

Email Campaigns
Email Campaigns

What happens when rates dip? (CA)

Introduction

When interest rates so much as wobble, buyer psychology shifts. Not always in ways you can predict—but often in ways you can use. A modest dip doesn’t just increase affordability. It gives fence-sitters permission to act.

With the Bank of Canada’s next rate announcement coming July 30, now is the time to steady your message.

This email helps you do just that—calmly, confidently, and with purpose.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

How to Execute

Step 1

Copy Subject Line and Message to Email Blast App

Personalize postcard using:
or
Canva Template

What happens when rates dip?

Copy 
Copied!

When mortgage rates move—even slightly—it doesn’t just affect what buyers can afford.

It affects how confident they feel.

We’ve seen it before: A modest dip gives hesitant buyers more breathing room in their budget—and often, the momentum to act.

The Bank of Canada’s next interest rate decision is scheduled for July 30. No one knows what they’ll announce, but these moments tend to ripple through buyer behaviour—especially for those who’ve been waiting for a reason to re-engage.

It doesn’t take a major shift to change the mood of the market—just enough to bring energy back into showings, offers, and negotiations.

P.S. If your real estate plans for the summer have changed, reach out anytime. Happy to help in any way I can.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Step 2

Transferring Email Content to Your Email Blast App

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.
Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Video Walkthrough

Examples

Video Guide
Video Guide