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A quick breakdown of last week’s rate decision (CA)

Email Campaigns
Email Campaigns

A quick breakdown of last week’s rate decision (CA)

Introduction

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Personalize postcard using:
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Canva Template

A quick breakdown of last week’s rate decision

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I’ve been thinking a lot about the rate hold last week—and what it really means for those of us trying to make smart decisions in an unpredictable market.

The Bank of Canada kept its key rate steady, which means prime stays at 4.95%. No change for variable-rate borrowers in the short term. 

Markets are now pushing their forecasted rate cut to October—pricing in just one for the rest of the year, while most economists still expect two.

Meanwhile, the lowest advertised three-year fixed rate just ticked up to 3.99%. And depending on how inflation, jobs data, and trade negotiations play out this summer, we could see mortgage rates land anywhere from the low 3s to the high 4s.

What do we do with that?

We stay alert. We stay smart. And we make decisions based on real numbers and current options—not wishful thinking or headlines.

If you're weighing a renewal, a move, or even just watching from the sidelines, and want help making sense of what’s happening, I’m here. I can also connect you with a great lender if you want to run some numbers or stress-test a few options.

Let me know how I can help.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

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Step 1

Record the Video

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Step 2

Customize Template

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Step 3

Post Your Video

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