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This just happened…but buyer demand still grew?

Email Campaigns
Email Campaigns

This just happened…but buyer demand still grew?

Introduction

When you see a stat like this—

Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)

Because now, you’re not just emailing to stay in touch.

You’re emailing with relevance and value.

And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.

This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.

How to Execute

Step 1

Copy Subject Line and Message to CRM

Personalize postcard using:
or
Canva Template

This just happened…but buyer demand still grew?

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Copied!

Mortgage rates just hit their highest point since January.

By most assumptions, that should’ve put the brakes on demand.

And yet—according to the Mortgage Bankers Association—applications to purchase a home actually rose 2% last week. That’s 18% higher than the same week a year ago.

So who’s buying?

Buyers who’ve done the math. Who’ve decided that a slightly higher monthly payment is worth the tradeoff for finally finding the right space—or getting a deal that didn’t exist last year.

We’re seeing it across price points: buyers willing to engage, if the property—and the price—make sense.

With 38% of listings seeing price cuts and inventory up 32% from a year ago (Altos, via HousingWire), we’re also seeing sellers get more realistic.

That doesn’t mean homes are being given away—it means sellers are open to negotiating—on price, on timing, even on covering closing costs in some cases.

As always, if you have any questions—any questions at all about the market or what we’re predicting for this summer, just reply to this email. I’m here when you need me.

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Step 2

Transferring Email Content to CRM

Send

  1. Copy Subject: Highlight and copy the subject line from your email draft.
  2. Paste Subject: Open the email blast app and paste it into the subject line field.
  3. Copy Email Content: Return to your draft, copy the email content.
  4. Paste Content: Paste it in the message body of the email blast app.
  5. Review and Send: Check for accuracy, then schedule or send the email.

Target Audience
Entire Database
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
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Video Walkthrough

Examples

Video Guide
Video Guide