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Email Campaigns
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth"Â email.
The first sentence immediately increases the perceived value of what you're offering:Â IÂ don't send an email like this often.
Then we "show the sweat"Â - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Hereâs the reality: only 6â8% of your database is actually thinking about moving right now. Which means dialing for dollars isnât just exhausting, itâs inefficient.
Thereâs a smarter play: let your marketing tell you whoâs raising their hand. Thatâs what this campaign is built to do.
We call it âqualify through copy.â Hereâs how it works:
- The subject line âWhat do buyers really want right now?â works as a filter. The only people opening are the ones curious about buyer demand⌠and those are your potential sellers.
- Once the email goes out, track your opens. Thatâs your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if theyâre not ready yet.
- Finally, the P.S.ââbefore you goââis a soft call-to-action inspired by Dean Linnellâs Friday Morning Coffee Newsletter.
So donât think of this as âjust another email.â Itâs a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because itâs on the MLS doesnât mean itâs being marketed.
Thatâs the gap most sellers donât realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gilletteâs fantastic reel and built around a viral, share-worthy hook. Itâs your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
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Youâre not just sending an email, youâre making an offer. Thatâs the power of this campaign.
Itâs built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, theyâre raising their hand.
From there, the copy is clear and direct: âIâm going to make you an offer in this email.â That line disarms people. It tells them youâre not here to waste their time, and youâre not offering another seminar, calculator, or generic home search.
Instead, youâre offering what todayâs buyers actually want: A great deal.
It ends with a clear CTA: Reply âIâm Ready.â
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If you have access to off-market deals, consider sending this version instead.
Youâre not just sending an email - youâre making an offer. Thatâs the power of this campaign.
Itâs built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, theyâre raising their hand.
From there, the copy is clear and direct: âIâm going to make you an offer in this email.â That line disarms people. It tells them youâre not here to waste their time and youâre not offering another seminar or generic home search.
Instead, youâre offering what every serious buyer actually wants: An off-market deal.
It ends with a clear CTA: Reply âIâm Ready.â
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If sourcing off-market homes isnât something you offer, try this version instead.
The Deal of the Week strategy isnât a niceâtoâhave, itâs a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.
This style of email has helped generate thousands of conversations within our community. Why? Because itâs built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.
But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now youâre taking one proven campaign and multiplying its reach, its impressions, and its opportunities.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs the listing with heat behind it.
The housing market runs on speed. But buyers? They run on timing.
Thatâs the gap we uncovered digging into Cotalityâs latest research on âWho (really) owns the homebuyer?â The process is faster than ever: instant alerts, sameâday offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasnât caught up with market velocity.
And hereâs the problem: most agents respond by pushing harder. More urgency. More âact now.â That may get an offer written, but it doesnât build trust.
This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. Thatâs how you stand apartâand how you turn firstâtime conversations into longâterm clients.
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Telling someone they canât have something? Still one of the fastest ways to make them want it.Thatâs the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:âI really shouldnât share this listing with youâŚâNo price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text âVIPâ to your number for more info.Itâs short. Itâs unexpected. And it works, because instead of broadcasting a new listing, youâre creating  demand before it hits the market.
You donât need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
âCan I make a low offer?â
Itâs a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
Itâs timely, relevant, and built to meet the market where it isâwhile positioning you as the professional who knows how to work it.
According to ATTOMâs latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While itâs true that margins are down from their peak and some markets are cooling, itâs also true that many sellers, especially those whoâve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what todayâs market means for them.
When sellers price for the market they remember - not the one theyâre in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyersâbecause in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one theyâre in - homes sit, prices drop, or listings disappear.
Thatâs the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think theyâll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.â
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs the listing with heat behind it.
Most sellers assume they need to spend thousands fixing up their home before they can sell. But hereâs the truth: They might not need to.
This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasnât worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.
The key takeaway: Selling as-is isnât a last resortâitâs a strategy. And when sellers have the right expert in their corner, they donât have to choose between convenience and maximizing their profit.
One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? Itâs workedâover 30,000 homes bought in just two years.
But hereâs the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.
This email is so effective because it challenges the sellerâs assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfectâmany prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.
Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homesâeven ones that need workâare still moving fast in your market. The more relevant the data, the more powerful your message.
Your clients look to you for real market insightsânot headlines, not hearsay. Whenever you have a marketable momentâa real success story like a client selling above their online estimate or above askâitâs a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, âCould that be me?â Thatâs herd mentality in actionâpeople are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your clientâs experience that demonstrates strong demand in your market.
Your clients look to you for real market insightsânot headlines, not hearsay. Whenever you have a marketable momentâa real success story like a client selling above their online estimate or above askâitâs a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, âCould that be me?â Thatâs herd mentality in actionâpeople are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your clientâs experience that demonstrates strong demand in your market.
Your clients look to you for real market insightsânot headlines, not hearsay.Â
Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty.Â
In some markets, buyer activity is picking up, and well-priced homes are moving. Use this email to guide homeowners toward an informed decision.Â
Send it as-is or make it even stronger by adding local dataâlike the number of buyer appointments youâve scheduledâto reinforce your point.
Your clients look to you for real market insightsânot headlines, not hearsay. Whenever you have a marketable momentâa real success story like a client selling above their Zestimate or getting multiple offersâitâs a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, âCould that be me?â Thatâs herd mentality in actionâpeople are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your clientâs experience that demonstrates strong demand in your market.
Your clients look to you for real market insightsânot headlines, not hearsay. Whenever you have a marketable momentâa real success story like a client selling above their Zestimate or above askâitâs a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, âCould that be me?â Thatâs herd mentality in actionâpeople are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your clientâs experience that demonstrates strong demand in your market.
Your clients look to you for real market insightsânot headlines, not hearsay.Â
Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty.Â
In some markets, buyer activity is picking up, and well-priced homes are movingâeven with rates around 7%.Â
Use this email to guide homeowners toward an informed decision.Â
Send it as-is or make it even stronger by adding local dataâlike the number of buyer appointments youâve scheduledâto reinforce your point.
âIf you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers?Â
If you sell a significant percentage of homes off-market, be sure to include that data point in the email.
This campaignâs goal is to get serious buyers to raise their hand by showing them you have access to opportunities they canât find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? The key is to highlight what most buyers donât knowâlike the fact that 1.2 million U.S. home sales in 2024 happened off-market, roughly 24% of all transactions.Â
Pro tip: if you sell a significant percentage of homes off-market, replace the national stat with your own for even greater impact.
This campaignâs goal is to get serious buyers to raise their hand by showing them you have access to opportunities they canât find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
âIf youâre working with qualified buyers but struggling to find the right homes, youâre not stuckâyouâre set up for a Magic Buyer strategy.
This approach doesnât just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Hereâs what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)âyour buyersâ budget, preferred location, or even a note about why theyâre drawn to that specific neighborhood. These small touches make your message authentic and memorable.
Think of this email campaign as your Magic Buyer âRoundupââa chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are and what theyâre looking for.
- Include your personal cell number.
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
Itâs built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure stepâlike texting for a free home value reportâit lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: âI donât want to sell my home,â reframing the conversation to focus on clarity and future possibilities.
Including a real client success storyâselling a home for $25,000 over Zestimateâadds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your clientâs testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isnât just about selling a homeâitâs the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clientsâ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "Thatâs the agent I need."
âIf you are considering buying, it is time to get busy.â Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: todayâs market conditions may offer buyers significant advantages that wonât last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a moveâand thatâs where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in Novemberâa strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes alongâand thatâs where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
Itâs concise. Itâs compelling. And itâs value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Donât wait for permission to be useful. Send this email today.
Confusion isnât the enemyâsilence is.
Right now, your clients donât need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
⢠Acknowledge what buyers and sellers are really feeling
⢠Highlight whatâs actually happeningârates, inventory, demand
⢠Reopen conversations that were paused out of fear or fatigue
Donât wait for the market to âsettle.â Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like thisâwhen buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
⢠Reignite conversations that have gone quiet
⢠Reframe whatâs possible in the next 90 days
⢠Reposition yourself as the steady hand clients are searching for
Itâs not about predicting the future. Itâs about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it offâor wonder if theyâre getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbersâand potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal datesâand theyâre quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Hereâs how to use it to spark listing conversations:
- Lead with serviceâoffer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to ânow is a great time to buyââbut savvy buyers arenât buying it.
Theyâve seen the headlines. They know affordability is out of whack. What they donât know is how to make sense of it allâor how to apply it to their own timeline. Thatâs the gap this campaign is built to fill.
This isnât about hype. Itâs about helping your clients zoom out, think long-term, and make a smart move based on their goalsânot market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide theyâve been looking for.
This weekâs email is grounded in insights from RBCâs latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in Februaryâthe sharpest monthly drop in years. But that stat alone doesnât tell the whole story.
Because in a cautious market, people donât stop moving. They just move differently.
This email helps you communicate that nuanceâto show up as a calm, informed resource in a time when many are feeling uncertain.
This weekâs email pulls from two of the most respected sources in housing dataâAltos Research and ATTOM. Together, they paint a picture thatâs more complex than the headlines suggest.
Itâs a national viewâbut one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Hereâs what the latest numbers showâand how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellersâso you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the doorâwhether they loved that home or notâis a lead whoâs actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. Itâs not a generic âCome to my Open Houseâ blastâitâs an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If theyâre serious about buying, theyâll want the details.
A new report just dropped, and itâs the perfect opportunity to reach out to your database with valuable, timely information.
BNN Bloomberg just covered National Bankâs latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.
Thatâs a shift your audience needs to know about.
This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.
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The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. Thatâs data your database needs to hear.
When you consistently share market insights, you position yourself as the go-to expertâsomeone clients trust long before theyâre ready to buy or sell. Thatâs why weâve crafted this value-first email for you. It delivers key market trends in a way thatâs easy to digest and keeps you top-of-mind.
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasnât surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.
Staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move.
Letâs get into it.
Itâs okay to feel uncertain right now. Your clients are feeling it, and if youâre being honest, you probably are too. The constant headlinesâtrade tensions, tariffs, economic shiftsâmake it hard to know whatâs next. And when things feel unpredictable, itâs natural to hesitate.
But uncertainty doesnât mean pressing pause. It means leaning into what doesnât changeâyour expertise, your ability to guide, and the trust youâve built with your clients. They donât need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.
Mortgage demand just jumped 20% in a single week. Thatâs not just a numberâitâs a signal.
Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.
Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.
Hereâs what this shift means for your clientsâand how you can help them stay ahead.
Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.
Many sellers assume price is all that matters. But once the offers start rolling in, they realize thereâs a lot more at stakeâhidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers donât always see these pitfalls coming until itâs too late.
This email positions you as the guide they didnât know they needed. By educating them upfront and offering a free CMA, youâre not just providing valueâyouâre giving them the clarity and confidence they wonât get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.