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Email Campaigns
When you see a stat like thisâ
Mortgage demand is up 18% year-over-year, even with rates at their highest since Januaryâthatâs your green light to hit send. (Source: CNBC)
Because now, youâre not just emailing to stay in touch.
Youâre emailing with relevance and value.
And if you imagine sitting across from a thoughtful, financially savvy clientâthe kind who tracks headlines but appreciates real contextâthis is exactly the kind of timely information theyâre counting on you to deliver.
This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that youâre the one watching the trendsâand making sense of what they actually mean.
Most agents wait for a signalâ"We're thinking of moving"âbefore offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand⌠especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just⌠asking a smart question.
Thatâs what this campaign does.
It worked on socialâbecause itâs personal. Disarming.
So we brought it to email, too.
Hereâs why it works:
- It meets sellers where they areâin hesitation, not decision.
- Itâs frictionlessâeasy to answer.
- It starts a conversation you can actually convert.
The market isnât as chaotic as it used to be. And itâs giving buyers something they havenât had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breatheâand negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 daysâand half only made one offer.Â
Thatâs a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premiumâon average, 9.5% above market value.
That kind of insight doesnât push someone to list tomorrowâbut it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up earlyâbefore theyâre even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this âmaybe the softest spring market in decades.â Then he said something most people wouldnât expect: âAnd that might actually be a good thing.â
Thatâs the opening we ran with.
Because slower doesnât mean stalledâand soft doesnât mean broken. This email gives your audience a clearer lens: one that helps them see todayâs market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still winsâespecially in markets like this.
This follow-up campaign is designed for attendees of your seller seminar â and it works just as well as a handwritten note or email. Itâs not a pitch. Itâs a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing â and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity theyâve built, the financial cushion they still have, and the flexibility theyâve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, theyâre not starting from zero â theyâre starting from strength.
Fear-based headlines get clicks. But they donât help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context â especially for longtime homeowners who remember 2008 and worry weâre heading there again.
Youâll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. Itâs not about hype. Itâs about perspective â and positioning yourself as the steady guide in a noisy moment.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cutâthe highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isnât about panicâitâs about how you coach clients through the shift:
â Show them why price cuts donât always signal weakness
â Reframe expectations around timing, negotiation, and demand
â Be the calm in the chaos
This campaign gives you the dataâand the scriptâto do exactly that.
More listings are getting price cuts this springâbut what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? Thatâs what builds trust.
This isnât about panicâitâs about how you coach clients through the shift:
â Show them why price cuts donât always signal weakness
â Reframe expectations around timing, negotiation, and demand
â Be the calm in the chaos
This campaign gives you the dataâand the scriptâto do exactly that.
Most agents send a Just Sold onceâright after the deal closes. Then they move on.
But hereâs the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isnât just a headlineâthey need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you donât just get creditâyou get calls.
Hereâs a pro tip that can transform your listing pitchâand your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, youâll have a clean before-and-afterâsame angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about priceâand start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pauseâholding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didnât drop. Confidence didnât return. And headlines didnât get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly thatâto be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe itâs a good time to sell.Â
On the surface, that might seem disconnected from realityâespecially with consumer confidence at a 12-year low and recession fears looming.Â
But sellers arenât waiting for perfect conditions. Theyâre driven by life events, equity gains, and the urgency to move forward.Â
Even now, weâre selling over 12,000 homes a day.Â
This campaign helps you speak directly to that motivated sellerâthe one who needs clarity.Â
Keep your head in the game. The consumer needs you more than ever.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.
This timely campaign helps you show sellers the leverage hiding in the âslowdownâ and guide them toward a clearer, more confident end-of-year decision.
Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.
This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about whatâs happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: âMaybe we should wait to list.â Thatâs the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about whatâs happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: âMaybe we should wait to list.â Thatâs the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People donât want noise. They want someone who knows who to turn to and why.
Thatâs exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Hereâs how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of whatâs happening â not just another agent pushing for a listing. Itâs empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. Itâs an easy, high-trust touchpoint that can turn into your next listing opportunity.
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This message positions you as the trusted advisor who helps homeowners make sense of whatâs happening â not just another agent pushing for a listing. Itâs empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. Itâs an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (âbut Iâm not sellingâ) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with todayâs lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (âbut Iâm not sellingâ) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with todayâs lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in todayâs market isnât how fast you can land a deal...itâs how well you can hold it together once itâs on paper.
Inspections, financing, shifting buyer confidence⌠there are a hundred little moments where a deal can wobble. And thatâs exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. Thatâs one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
Thatâs the real test right now: not how fast you can land a contract, but how well you can protect it once itâs signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Right now, homes are sitting longer. Buyers see â60 days on marketâ and assume somethingâs off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
Confusion isnât the enemyâsilence is.
Right now, your clients donât need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
⢠Acknowledge what buyers and sellers are really feeling
⢠Highlight whatâs actually happeningârates, inventory, demand
⢠Reopen conversations that were paused out of fear or fatigue
Donât wait for the market to âsettle.â Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like thisâwhen buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
⢠Reignite conversations that have gone quiet
⢠Reframe whatâs possible in the next 90 days
⢠Reposition yourself as the steady hand clients are searching for
Itâs not about predicting the future. Itâs about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it offâor wonder if theyâre getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbersâand potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal datesâand theyâre quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Hereâs how to use it to spark listing conversations:
- Lead with serviceâoffer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to ânow is a great time to buyââbut savvy buyers arenât buying it.
Theyâve seen the headlines. They know affordability is out of whack. What they donât know is how to make sense of it allâor how to apply it to their own timeline. Thatâs the gap this campaign is built to fill.
This isnât about hype. Itâs about helping your clients zoom out, think long-term, and make a smart move based on their goalsânot market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide theyâve been looking for.
This weekâs email is grounded in insights from RBCâs latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in Februaryâthe sharpest monthly drop in years. But that stat alone doesnât tell the whole story.
Because in a cautious market, people donât stop moving. They just move differently.
This email helps you communicate that nuanceâto show up as a calm, informed resource in a time when many are feeling uncertain.
This weekâs email pulls from two of the most respected sources in housing dataâAltos Research and ATTOM. Together, they paint a picture thatâs more complex than the headlines suggest.
Itâs a national viewâbut one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Hereâs what the latest numbers showâand how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellersâso you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the doorâwhether they loved that home or notâis a lead whoâs actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. Itâs not a generic âCome to my Open Houseâ blastâitâs an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If theyâre serious about buying, theyâll want the details.
A new report just dropped, and itâs the perfect opportunity to reach out to your database with valuable, timely information.
BNN Bloomberg just covered National Bankâs latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.
Thatâs a shift your audience needs to know about.
This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.
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The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. Thatâs data your database needs to hear.
When you consistently share market insights, you position yourself as the go-to expertâsomeone clients trust long before theyâre ready to buy or sell. Thatâs why weâve crafted this value-first email for you. It delivers key market trends in a way thatâs easy to digest and keeps you top-of-mind.
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasnât surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.
Staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move.
Letâs get into it.
Itâs okay to feel uncertain right now. Your clients are feeling it, and if youâre being honest, you probably are too. The constant headlinesâtrade tensions, tariffs, economic shiftsâmake it hard to know whatâs next. And when things feel unpredictable, itâs natural to hesitate.
But uncertainty doesnât mean pressing pause. It means leaning into what doesnât changeâyour expertise, your ability to guide, and the trust youâve built with your clients. They donât need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.
Mortgage demand just jumped 20% in a single week. Thatâs not just a numberâitâs a signal.
Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.
Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.
Hereâs what this shift means for your clientsâand how you can help them stay ahead.
Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.
Many sellers assume price is all that matters. But once the offers start rolling in, they realize thereâs a lot more at stakeâhidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers donât always see these pitfalls coming until itâs too late.
This email positions you as the guide they didnât know they needed. By educating them upfront and offering a free CMA, youâre not just providing valueâyouâre giving them the clarity and confidence they wonât get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.