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Text Scripts
The Social Proof Conversation Starter Campaign
Introduction
The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
Why It Works
This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.
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This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
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Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The TMA strategy is so incredibly simple.
Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
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The spring market might be the best time of year to touch base with your past clients.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.
Don't overthink it—send this text today. 👇
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The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the text. ⬇️
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This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.
Here's why it works:
1. Relevant, hyper-local market data that gives a reason to reach out.
2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.
3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.
Next time you discover a local market trend that prospective sellers need to know about, try this script.
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Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.
The strategy is simple—
1. Give them valuable information about the sale that they might not find online.
2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.
This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.
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Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.
So why not switch it up?
Using the Buddy System CMA strategy, swap lists with a colleague.
Here's the exact script you can use.
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This is a tactic we like to call The Matchmaker Strategy.
Here's how it works:
1. After you sell a property, call your buyer leads using the first script.
2. Then, after you call your buyer leads, call homeowners in the area using the next script.
It's that simple.
Try it and see if it works for you.
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Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a technique to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Enrich the list with contact information (skip tracing).
3. Use the following script to make calls and send personalized emails.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
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Asking for referrals can feel hard.
This script reframes the typical referral script.
The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client.
From there, make a genuine offer to help someone in their network.
Try it out. ⬇️
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One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.
Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.
The problem? Most consumers will immediately put up a wall.
Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.
So here's what to do instead:
Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.
This simple swap will lead to significantly better results.
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Almost everyone has a prediction on where they think the market is headed.
And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?
This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.
Here's how to start the conversation. ⬇️
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Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.
So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.
Here's the script you can copy/paste.
Send this to 5 of your clients in your database this afternoon.
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Proactively sending CMAs is a killer strategy.
It's exactly what Ken Pozek and his team did to generate $80,000 in commission.
Here's the data he shared:
- 30 CMAs
- 12 Appointments Booked
- 5 Listings (all closed)
- 6 Deals in total (1 doubled-ended)
Here's the exact script his team used when they reached out to their SOI with their CMA.
Imagine if you started executing 5 of these a week?
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You've probably got a database full of clients who are never going to sell their house.
Because if they were to buy their same house again today, their mortgage payment would be more than double.
It makes sense why you might think that there isn't much value in staying in touch with these folks…
But that would be short-sighted.
Happy clients are your best referral sources.
Try this text message instead.
This text works because it turns a simple follow-up into a high-response moment. Everyone who opened yesterday’s email is your prospecting list for this script.
The apology is the hook. It feels human, unscripted, and disarming.
Most agents close with low-status lines like “Let me know” or “Just following up.” Those phrases put you in a waiting position. High-status phrasing, the kind Mark Satterfield teaches, flips that dynamic. It shows confidence, direction, and leadership, exactly what clients want from an agent.
Anyone who opened yesterday’s email is your prospecting list for this text. They’ve already shown interest - that’s all the qualification you need. This message is designed to follow up that signal in a way that feels personal, intentional, and low-pressure.
The key phrase here is: “The last time we talked you mentioned…”
Vanessa Van Edwards, a famous psychologist, teaches that this line immediately increases likability because it shows you listened and remembered. In real estate, being likable and competent builds trust quickly.
The hooks provided are simply examples, use the one that matches your actual past conversation with this person. The goal is to reference something specific, then end with an open, non-pushy question.
This text is simple, sincere, and perfectly timed. Right now is the ideal moment to reach out to your 2025 clients with a quick message of genuine appreciation. These are the relationships that matter, and a small, thoughtful touch goes a long way.
The script is intentionally warm and straightforward. Use it as written, or personalize it with a detail from their move.
Pro-tip: Send this as a text or a 1:1 off-the-cuff video. It doesn’t need to be polished, authentic always beats produced.
People love an apology
here's the thing is I will say this is the I'm sorry script is a killer killer
way to re-engage people who have let's say you miss an opportunity. So Sam
let's say you were part of my open house as an example.
script as a way to sort of bridge that gap for any old open house leads, but I'm not doing that mass marketing. I'm definitely doing that as a onetoone text.
This referral text is simple but strategic.
It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.
Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.
Send it now if you’ve got a great listing to a contact who knows everyone.
This text is designed for everyone who opened your last email but didn’t respond.
It feels personal, conversational, and creates an easy opening for a reply without pressure.
Use it to re-engage homeowners who are sitting on the fence. It combines empathy about uncertainty with a soft offer of insight about what is actually selling right now.
This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.
The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.
Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.
The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.
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Two years ago, rates were 7.91%. Now, they’re flirting with the fives.
Five isn’t just another number, it’s the magic number.
When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.
So what can you do with this information?
Use it to book your next appointment. Send this text to 50 prospects today.
Rates just gave you the perfect reason to text.
With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.
This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.
This time of year is perfect for a soft, strategic touchpoint.
As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.
Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.
Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.
The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:
- Interest rates are still high.
- The stock market is correcting.
- The economy feels uncertain.
- What if prices drop?
If you don’t address that voice, you’ll lose them before the conversation even starts.
That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.
It’s a simple shift, but it changes everything.
This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.
They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).
It’s simple, disarming, and designed to get a reply.
Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.
Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”
One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.
Time to start more conversations.
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When rates move, buyers move. And right now, rates just hit their lowest point since October 2024.
This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them.
The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time.
This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.
This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.
Send this to everyone who opened yesterday’s email and watch how many conversations you start.
This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.
Use this script to disarm objections, build trust, and start conversations that lead to listings.
In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.
This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.
Here’s how to reach out in a way that feels natural and valuable.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.
Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.
Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.
Send this text to 25-50 prospects.
Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.
This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.
The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.
Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script
Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.
A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.
By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.
Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.
Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.
By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.
Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.
They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.
By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.
Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity.
Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly.
Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.
This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand.
A simple check-in can be the nudge they need.
Use any of the statements provided—or create your own.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.
That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.
This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.
Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this.
The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too.
The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure.
Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:
When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.