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Email Campaigns
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth"Â email.
The first sentence immediately increases the perceived value of what you're offering:Â IÂ don't send an email like this often.
Then we "show the sweat"Â - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Here’s the reality: only 6–8% of your database is actually thinking about moving right now. Which means dialing for dollars isn’t just exhausting, it’s inefficient.
There’s a smarter play: let your marketing tell you who’s raising their hand. That’s what this campaign is built to do.
We call it “qualify through copy.” Here’s how it works:
- The subject line “What do buyers really want right now?” works as a filter. The only people opening are the ones curious about buyer demand… and those are your potential sellers.
- Once the email goes out, track your opens. That’s your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if they’re not ready yet.
- Finally, the P.S.—“before you go”—is a soft call-to-action inspired by Dean Linnell’s Friday Morning Coffee Newsletter.
So don’t think of this as “just another email.” It’s a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s fantastic reel and built around a viral, share-worthy hook. It’s your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
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You’re not just sending an email, you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time, and you’re not offering another seminar, calculator, or generic home search.
Instead, you’re offering what today’s buyers actually want: A great deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If you have access to off-market deals, consider sending this version instead.
You’re not just sending an email - you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time and you’re not offering another seminar or generic home search.
Instead, you’re offering what every serious buyer actually wants: An off-market deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If sourcing off-market homes isn’t something you offer, try this version instead.
The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.
This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.
But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
The housing market runs on speed. But buyers? They run on timing.
That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.
And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.
This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.
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Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.
You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
“Can I make a low offer?”
It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.
According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
The best marketing speaks directly to the consumers needs and desires.Â
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.Â
That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.
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This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.Â
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:Â
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:Â
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight.Â
These emails are designed to engage your database, establish you as the market expert and build trust with your prospects.Â
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.
That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.
Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.
Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.
That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.
This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.
This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.
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Pro-tip: Follow-up with a personalized text to anyone who opens.
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You don't want to sleep on this one. ⬇️
I think we’re on track for a great end of the year.
Affordability is coming down for the first time in 4 years.
Buyer mortgage applications are up 10%.
A lot of people who have stepped out of the market are coming back in.
Let’s be the agents who get in front of our clients with valuable information so we can help them navigate the market.
Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.
This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.
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Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just… asking a smart question.
That’s what this campaign does.
It worked on social—because it’s personal. Disarming.
So we brought it to email, too.
Here’s why it works:
- It meets sellers where they are—in hesitation, not decision.
- It’s frictionless—easy to answer.
- It starts a conversation you can actually convert.
Most agents wait for a signal—"We're thinking of moving"—before offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand… especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer.Â
That’s a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”
That’s the opening we ran with.
Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.
That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.Â
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.Â
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.Â
Even now, we’re selling over 12,000 homes a day.Â
This campaign helps you speak directly to that motivated seller—the one who needs clarity.Â
Keep your head in the game. The consumer needs you more than ever.