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Email Campaigns
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth"Â email.
The first sentence immediately increases the perceived value of what you're offering:Â IÂ don't send an email like this often.
Then we "show the sweat"Â - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Here’s the reality: only 6–8% of your database is actually thinking about moving right now. Which means dialing for dollars isn’t just exhausting, it’s inefficient.
There’s a smarter play: let your marketing tell you who’s raising their hand. That’s what this campaign is built to do.
We call it “qualify through copy.” Here’s how it works:
- The subject line “What do buyers really want right now?” works as a filter. The only people opening are the ones curious about buyer demand… and those are your potential sellers.
- Once the email goes out, track your opens. That’s your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if they’re not ready yet.
- Finally, the P.S.—“before you go”—is a soft call-to-action inspired by Dean Linnell’s Friday Morning Coffee Newsletter.
So don’t think of this as “just another email.” It’s a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s fantastic reel and built around a viral, share-worthy hook. It’s your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
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You’re not just sending an email, you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time, and you’re not offering another seminar, calculator, or generic home search.
Instead, you’re offering what today’s buyers actually want: A great deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If you have access to off-market deals, consider sending this version instead.
You’re not just sending an email - you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time and you’re not offering another seminar or generic home search.
Instead, you’re offering what every serious buyer actually wants: An off-market deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If sourcing off-market homes isn’t something you offer, try this version instead.
The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.
This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.
But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
The housing market runs on speed. But buyers? They run on timing.
That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.
And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.
This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.
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Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.
You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
“Can I make a low offer?”
It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.
According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.
This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.
The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.
One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.
But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.
This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.
Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.
Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
Your clients look to you for real market insights—not headlines, not hearsay.Â
Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty.Â
In some markets, buyer activity is picking up, and well-priced homes are moving. Use this email to guide homeowners toward an informed decision.Â
Send it as-is or make it even stronger by adding local data—like the number of buyer appointments you’ve scheduled—to reinforce your point.
Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or getting multiple offers—it’s a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or above ask—it’s a prime opportunity to send an email like this.Â
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.Â
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.Â
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
Your clients look to you for real market insights—not headlines, not hearsay.Â
Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty.Â
In some markets, buyer activity is picking up, and well-priced homes are moving—even with rates around 7%.Â
Use this email to guide homeowners toward an informed decision.Â
Send it as-is or make it even stronger by adding local data—like the number of buyer appointments you’ve scheduled—to reinforce your point.
‍If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers?Â
If you sell a significant percentage of homes off-market, be sure to include that data point in the email.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? The key is to highlight what most buyers don’t know—like the fact that 1.2 million U.S. home sales in 2024 happened off-market, roughly 24% of all transactions.Â
Pro tip: if you sell a significant percentage of homes off-market, replace the national stat with your own for even greater impact.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
‍If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyers’ budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.
Think of this email campaign as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are and what they’re looking for.
- Include your personal cell number.
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."
“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
It’s concise. It’s compelling. And it’s value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Don’t wait for permission to be useful. Send this email today.
Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just… asking a smart question.
That’s what this campaign does.
It worked on social—because it’s personal. Disarming.
So we brought it to email, too.
Here’s why it works:
- It meets sellers where they are—in hesitation, not decision.
- It’s frictionless—easy to answer.
- It starts a conversation you can actually convert.
Most agents wait for a signal—"We're thinking of moving"—before offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand… especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer.Â
That’s a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”
That’s the opening we ran with.
Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.
That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.Â
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.Â
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.Â
Even now, we’re selling over 12,000 homes a day.Â
This campaign helps you speak directly to that motivated seller—the one who needs clarity.Â
Keep your head in the game. The consumer needs you more than ever.