.svg)
Email Campaigns
Confusion isn’t the enemy—silence is.
Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue
Don’t wait for the market to “settle.” Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for
It’s not about predicting the future. It’s about helping people make sense of the present.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Here’s how to use it to spark listing conversations:
- Lead with service—offer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.
They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.
This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.
Because in a cautious market, people don’t stop moving. They just move differently.
This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.
This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.
It’s a national view—but one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.
A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.
BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.
That’s a shift your audience needs to know about.
This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.
The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. That’s data your database needs to hear.
When you consistently share market insights, you position yourself as the go-to expert—someone clients trust long before they’re ready to buy or sell. That’s why we’ve crafted this value-first email for you. It delivers key market trends in a way that’s easy to digest and keeps you top-of-mind.
Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.
That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move
Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.
That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasn’t surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.
Staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move.
Let’s get into it.
It’s okay to feel uncertain right now. Your clients are feeling it, and if you’re being honest, you probably are too. The constant headlines—trade tensions, tariffs, economic shifts—make it hard to know what’s next. And when things feel unpredictable, it’s natural to hesitate.
But uncertainty doesn’t mean pressing pause. It means leaning into what doesn’t change—your expertise, your ability to guide, and the trust you’ve built with your clients. They don’t need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a signal.
Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.
Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.
Here’s what this shift means for your clients—and how you can help them stay ahead.
Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.
Many sellers assume price is all that matters. But once the offers start rolling in, they realize there’s a lot more at stake—hidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers don’t always see these pitfalls coming until it’s too late.
This email positions you as the guide they didn’t know they needed. By educating them upfront and offering a free CMA, you’re not just providing value—you’re giving them the clarity and confidence they won’t get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.
With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.
This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence
Nearly 1 in 5 listings took a price cut last month, according to Realtor.com.
That shift gives us the perfect opening for a direct response email with something timely and relevant.
Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:
Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?
If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.
Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
Rates don’t have to fall far to shake things up.
If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.
And that kind of shift would push home sales up by 13%.
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.
Everyone who opens this email? Follow-up with this text tomorrow.
Rates that start with a “3” carry more weight than most people realize.
That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.”
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.
Everyone who opens this email? Send them this follow-up text tomorrow.
It’s post–Labour Day, and like clockwork, new listings are flooding the market.
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
There are 518,000 more home sellers than buyers right now. (Redfin)
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.
We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.
Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.
We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.
Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.
The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.
This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.
The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.
And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.
Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.
This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.
The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.
And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.
This “Forward to a Friend” email has been one of our top performers for years, and this new version makes it even stronger. Why? Because it does three things at once: it gives your database insider access before the listing goes public, it assumes they’re not the buyer (which lowers resistance), and it gives them a simple, clear CTA: share it with someone who might be.
That combination is why this campaign consistently drives conversations, referrals, and results.
Momentum is everything. Once you’ve sparked curiosity with your pre-appointment email, the next move is to double down - but only with the people who leaned in the first time. That’s why this follow-up is targeted to just the openers. They’ve already raised their hand. Now you fan the flame.
This email takes the intrigue even higher. The subject line flips the script with “I was wrong,” pulling readers back in. The body? It escalates the buzz, paints the home as even more desirable, and gives a clear timeline for when the official details will drop.
The beauty here is in the anticipation - you’re keeping them hooked, making them feel like insiders, and setting up the perfect runway for the launch.
Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.
Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.
What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.
Pro-Tip: Send this email next.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth" email.
The first sentence immediately increases the perceived value of what you're offering: I don't send an email like this often.
Then we "show the sweat" - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Here’s the reality: only 6–8% of your database is actually thinking about moving right now. Which means dialing for dollars isn’t just exhausting, it’s inefficient.
There’s a smarter play: let your marketing tell you who’s raising their hand. That’s what this campaign is built to do.
We call it “qualify through copy.” Here’s how it works:
- The subject line “What do buyers really want right now?” works as a filter. The only people opening are the ones curious about buyer demand… and those are your potential sellers.
- Once the email goes out, track your opens. That’s your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if they’re not ready yet.
- Finally, the P.S.—“before you go”—is a soft call-to-action inspired by Dean Linnell’s Friday Morning Coffee Newsletter.
So don’t think of this as “just another email.” It’s a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s fantastic reel and built around a viral, share-worthy hook. It’s your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.
This timely campaign helps you show sellers the leverage hiding in the “slowdown” and guide them toward a clearer, more confident end-of-year decision.
Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.
This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.
That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.