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Pre-Listing Appointment
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How to Execute
Video Walkthrough
Introduction
Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.
Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.
What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.
Pro-Tip: Send this email next.
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Examples
How to Execute
Related Campaigns
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.
This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.
Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.
The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.
That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.
From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.
Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.
This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.
Pre-Listing Appointment
Introduction
Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.
Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.
What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.
Pro-Tip: Send this email next.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Copy Subject Line and Message to CRM
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Transferring Email Content to Your Email Blast App
Send
- Copy Subject: Highlight and copy the subject line from your email draft.
- Paste Subject: Open the email blast app and paste it into the subject line field.
- Copy Email Content: Return to your draft, copy the email content.
- Paste Content: Paste it in the message body of the email blast app.
- Review and Send: Check for accuracy, then schedule or send the email.
Record the Video
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Post Your Video
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Video Walkthrough
Examples
