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Email Campaigns
When you see a stat like this—
Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)
Because now, you’re not just emailing to stay in touch.
You’re emailing with relevance and value.
And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.
This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.
Most agents wait for a signal—"We're thinking of moving"—before offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand… especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just… asking a smart question.
That’s what this campaign does.
It worked on social—because it’s personal. Disarming.
So we brought it to email, too.
Here’s why it works:
- It meets sellers where they are—in hesitation, not decision.
- It’s frictionless—easy to answer.
- It starts a conversation you can actually convert.
The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer.Â
That’s a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.
That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”
That’s the opening we ran with.
Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.Â
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.Â
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.Â
Even now, we’re selling over 12,000 homes a day.Â
This campaign helps you speak directly to that motivated seller—the one who needs clarity.Â
Keep your head in the game. The consumer needs you more than ever.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.
This timely campaign helps you show sellers the leverage hiding in the “slowdown” and guide them toward a clearer, more confident end-of-year decision.
Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.
This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.
That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
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This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? The key is to highlight what most buyers don’t know—like the fact that 1.2 million U.S. home sales in 2024 happened off-market, roughly 24% of all transactions.Â
Pro tip: if you sell a significant percentage of homes off-market, replace the national stat with your own for even greater impact.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
‍If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyers’ budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.
Think of this email campaign as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are and what they’re looking for.
- Include your personal cell number.
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."
“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
It’s concise. It’s compelling. And it’s value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Don’t wait for permission to be useful. Send this email today.
The best marketing speaks directly to the consumers needs and desires.Â
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.Â
That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.
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This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.Â
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:Â
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.