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Compare Options: The Anti-Gimmick Approach
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Words can develop a reputation.
And the "Cash Offer" has been abused.
We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.
So, we've developed a new campaign.
It's the anti-gimmick approach.
Here's why it works:
1. The front of the card grabs attention
2. The language takes the pressure off the consumer and puts you on the same side of the table
3. It includes social proof to prove that you're great at your job
4. It ends with a direct response CTA
See what you think. 👇
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.png)
Words can develop a reputation.
And the "Cash Offer" has been abused.
We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.
So, we've developed a new campaign.
It's the anti-gimmick approach.
Here's why it works:
1. The front of the card grabs attention
2. The language takes the pressure off the consumer and puts you on the same side of the table
3. It includes social proof to prove that you're great at your job
4. It ends with a direct response CTA
See what you think. 👇
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