Advanced Tactics

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How to Execute
Video Walkthrough
Introduction
Price isn’t always the problem. Exposure is.
Most sellers assume their home didn’t sell because it was priced too high.
And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.
That’s what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.
And it does two things instantly:
- Reframes the seller’s thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.
And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”
Examples

How to Execute
Advanced Tactics

Introduction
Price isn’t always the problem. Exposure is.
Most sellers assume their home didn’t sell because it was priced too high.
And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.
That’s what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.
And it does two things instantly:
- Reframes the seller’s thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.
And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
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