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The Yellow Letter Strategy: Truth In Marketing
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There's power when you tell the truth in your marketing.
Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”
This is a principle in advertising.
Tell people what they already know with your direct mail marketing.
This strategy is a perfect example.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
.svg)
.svg)
.svg)
.png)
.png)
There's power when you tell the truth in your marketing.
Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”
This is a principle in advertising.
Tell people what they already know with your direct mail marketing.
This strategy is a perfect example.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
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