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How to Execute

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Introduction

This strategy is called Zillow vs Agent.

(S/O to Jacob Stark for executing this strategy.)

First, a question for you: What happens to the Zestimate when you list a property?

Right—it changes to the list price.

Talk about the biggest punch in the gut.

If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

Here's how to take advantage of that—

Before you put the home in the MLS, take a screenshot of the Zestimate.

Then after you sell it, you have a before and after to showcase how great you are at your job.

Here's the exact copy to use in your letter.

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How to Execute

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Direct Mail Templates

ZVA