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ZVA

Direct Mail Templates

ZVA

Introduction

This strategy is called Zillow vs Agent.

(S/O to Jacob Stark for executing this strategy.)

First, a question for you: What happens to the Zestimate when you list a property?

Right—it changes to the list price.

Talk about the biggest punch in the gut.

If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

Here's how to take advantage of that—

Before you put the home in the MLS, take a screenshot of the Zestimate.

Then after you sell it, you have a before and after to showcase how great you are at your job.

Here's the exact copy to use in your letter.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Submit to your print shop

Send

  • Finalize Your Design: Complete any edits or adjustments in Canva.
  • Download as PDF:

    • Click "Share" in the top right, then select "Download".
    • Choose PDF Print from the file type options.
    • Ensure the "Flatten PDF" option is selected for compatibility.
  • Save Your File: Download the file to your computer.
  • Send to Print Shop: Submit the flattened PDF file to your print shop for printing.
  • Target Audience
    Step 1

    Record the Video

    Show Flow
    Guided narration script for the video.
    Hook
    Audio Transcription of Show Flow
    AI-generated representation of the intended sound flow.
    Step 2

    Customize Template

    Canva Template
    Canva Template
    Step 3

    Post Your Video

    Video Title & Description
    Copy 
    Copied to Clipboard
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    Video Walkthrough

    Examples

    Video Guide