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The Yellow Letter Strategy: Just Sold

Direct Mail Templates

The Yellow Letter Strategy: Just Sold

Introduction

This direct mail campaign generated a $2M listing. 

Total spend, $1,200.

We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.

Here’s why it worked:

1. We had social proof (“Your neighbor hired us”).

2. We provided specifics about the sale that couldn’t be found online.

3. We shared a relevant statistic that piqued their curiosity.

Most importantly, we had a clear and direct call to action targeted towards serious sellers.

Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

The cost is about $1.20 per piece.

How to Execute

Step 1

Customize Canva Templates to Match Your Brand

Canva Template
Canva Template
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Step 2

Submit to your print shop

Send

  • Finalize Your Design: Complete any edits or adjustments in Canva.
  • Download as PDF:

    • Click "Share" in the top right, then select "Download".
    • Choose PDF Print from the file type options.
    • Ensure the "Flatten PDF" option is selected for compatibility.
  • Save Your File: Download the file to your computer.
  • Send to Print Shop: Submit the flattened PDF file to your print shop for printing.
  • Target Audience
    Step 1

    Record the Video

    Show Flow
    Guided narration script for the video.
    Hook
    Audio Transcription of Show Flow
    AI-generated representation of the intended sound flow.
    Step 2

    Customize Template

    Canva Template
    Canva Template
    Step 3

    Post Your Video

    Video Title & Description
    Copy 
    Copied to Clipboard
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    Video Walkthrough

    Examples

    Video Guide