The Flattery Campaign

In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

Felt like Expired letters needed a little love...so I wrote an all-new Expired letter script for you to use that's anything but just another sales pitch.

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).‍ This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

Most agents don’t know that you can generate seller leads with Instagram Stories. ‍Here's an Instagram story template you can use to generate "inbound" IG leads.

We all know that a cash offer can be a viable option for a specific type of consumer, but it can feel predatory. Here's a different approach.

If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.‍ That's exactly what the 2024 Magic Buyer Letter is about.

If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market? This is what potential sellers need to know.

This multiple choice, direct response email is a proven strategy for starting conversations with your past clients, and getting potential sellers to raise their hand.

This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.

We all know that unsolicited CMAs work. What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.