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How to Execute
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Introduction
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
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Examples
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How to Execute
Related Campaigns
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
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Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
Nicole Odom reached out to me to help her revamp her Neighbors Only Open House letter.
The formula we used is simple—
👉Direct and clear opening
👉Urgency
👉Encouraged her neighbors to bring a friend/family member
👉Added a subtext that “I’m good at my job”
Whenever you’re creating a marketing campaign, it’s vital that you understand the emotion you’re trying to elicit and the action you want to trigger.
You should 1000% use this for your next listing.
Felt like Expired letters needed a little love.
Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.
Here's why this Expired letter hits different—
1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.
2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…
3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.
4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.
5. Value > Pressure. Offer your insights and value upfront without asking anything in return.
Next time you need an Expired letter, give this one a try. 👇
Compare Options
Introduction
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
How to Execute
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