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This is one of the best direct response campaigns that was originally written as an email, but could also be translated into direct mail.
The Name Your Price strategy has generated hundreds of millions of dollars in listings because it's so incredibly simple—
One message. One call-to-action.
This is a campaign that you can send every 4-6 months, and you're going to get listings.
Gretchen Coley sent out this campaign and generated 130 conversations, 8 listings.
Now here's the thing—Gretchen didn't just send the postcard and wait for people to reply.
She sent the postcard, got a few replies, then also picked up the phone and made phone calls.
If you want to get an ROI from direct mail marketing, you've got to go the extra mile to send the postcard and make the call as well.
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This is one of the best direct response campaigns that was originally written as an email, but could also be translated into direct mail.
The Name Your Price strategy has generated hundreds of millions of dollars in listings because it's so incredibly simple—
One message. One call-to-action.
This is a campaign that you can send every 4-6 months, and you're going to get listings.
Gretchen Coley sent out this campaign and generated 130 conversations, 8 listings.
Now here's the thing—Gretchen didn't just send the postcard and wait for people to reply.
She sent the postcard, got a few replies, then also picked up the phone and made phone calls.
If you want to get an ROI from direct mail marketing, you've got to go the extra mile to send the postcard and make the call as well.
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