Reasons Why People Are Selling This Summer

This letter is built for one purpose: to help you start meaningful conversations with homeowners as we head into the summer season.

It’s an updated variation of Reasons Why People Are Selling This Summer—the campaign Gretchen Coley used to generate a $2.1M listing that sold in just two weeks.

The message is timely, relevant, and direct. It speaks to what sellers are actually thinking about right now: rates, timing, uncertainty, and whether it’s still a good time to sell.

Use this version to establish a new farm—or re-engage an existing one.
Just don’t forget to personalize:

• Include your local days on market
• Add real data about home values or recent activity
• Keep the call to action clear and simple

Direct mail doesn’t need 12 months to work. It just needs the right message at the right time.