In the competitive world of real estate, establishing a strong local presence is crucial for success. One effective strategy to achieve this is by sending direct mail letters to nearby neighbors, informing them that you are in the area, assisting one of their neighbors in selling their home. This approach offers several benefits, from boosting your local presence to generating high-quality seller leads and effectively marketing your listings to attract more opportunities.

This letter generated a $2,100,000 listing that sold in 2 weeks.

While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.

Here's why it worked:

1. The audience matches the message

2. The call-to-action answers the "Why now?" question

3. The social proof creates confidence

Don't believe the adage that it takes 12 months to generate an ROI from direct mail.

A well crafted message that has a clear call to action can drive immediate results.

Targeting Non-Owner Occupied Homeowners:

This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property but do not live in it. These homeowners are often more financially and emotionally detached from their second properties, making them more likely to consider selling when market conditions change.

Psychological Appeal:

This letter leverages several psychological principles to connect with homeowners considering selling their second homes:

1. Social Proof: By stating that many homeowners are in the same situation, it reassures the reader that they are not alone. This social proof reduces the anxiety of making a big decision like selling a home.
2. Authority: Citing reputable sources like Redfin and Yahoo Finance establishes credibility. It shows that the insights provided are backed by data, enhancing trust.
3. Empathy: The letter acknowledges the reader's potential frustrations and challenges, creating an empathetic connection. Understanding the reader's pain points makes them feel heard and understood.
4. Scarcity and Urgency: The mention of declining demand and rising costs implies that the optimal time to sell may be now. This sense of urgency can prompt quicker action from homeowners.
5. Simplicity and Clarity: The letter breaks down complex market dynamics into easily digestible points. Clear, concise language ensures that the message is accessible to all readers.

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In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

According to a study by HubSpot, personalized and timely messages can boost engagement rates by up to 200% compared to generic campaigns.

By sending marketing materials that address current market conditions and homeowners' immediate concerns, you demonstrate your expertise and provide valuable insights exactly when your clients need them most.

This approach not only builds trust but also positions you as the go-to resource in a rapidly changing market.

Nicole Odom reached out to me to help her revamp her Neighbors Only Open House letter.

The formula we used is simple—

👉Direct and clear opening 

👉Urgency 

👉Encouraged her neighbors to bring a friend/family member

👉Added a subtext that “I’m good at my job” 

Whenever you’re creating a marketing campaign, it’s vital that you understand the emotion you’re trying to elicit and the action you want to trigger.

You should 1000% use this for your next listing.

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).

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This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

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This strategy includes a QR code, but we're going to do something a bit different…

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When the consumer scans this QR code, it will automatically pull up a text message for them to send.

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Here's how it works:

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1. Use this website to create your QR code.

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2. Select SMS.

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2. Enter your number and add the message you want. 

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i.e. Hi [Agent Name],

I just got your postcard and I'm curious to find out why fewer people are selling their homes by themselves.

Thanks!

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3. Add it to your postcard.

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Here's a text that you can use as your reply:

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Hi [First Name],

‍Thanks for reaching out.

Here are 3 of the top reasons why:

Commission Costs: FSBO sellers often pay a commission to the buyer's agent, which can deter them from selling independently. They're doing all the work and still paying fees.

Marketing Challenges: FSBO sellers typically face difficulties in effectively marketing their properties, resulting in lower visibility and fewer offers.

Lower Sales Prices: Homes sold through FSBO frequently fetch lower prices compared to those sold by realtors, leading sellers to accept less favorable offers.

If you have any more questions, let me know. 🙏

You might already be familiar with the Magic Buyer strategy—a direct mail strategy that engages potential sellers by outlining who your buyers are and what they're looking for.

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This is the Charlie King version.

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Within 1 week, Charlie King had 5 calls from this letter.

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S/O to Jeremy Applebaum who sent out 83 Magic Buyer Letters and landed 3 appointments.

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It's simple:

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1. Write a letter to homeowners who live in the neighborhood where your buyer is looking to live.

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2. Provide context on the situation and be specific in describing what your buyers bring to the table.

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3. Include a direct response CTA if they're interested in selling.

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By directly engaging homeowners with specific details about what the buyer is looking for—and showcasing the serious intent of your clients—you not only pique interest but also position yourself as a proactive, dedicated agent.

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Below you'll find two examples of this letter—the first is Charlie King's original. The second is my version.

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Let's get to work.

Felt like Expired letters needed a little love.

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Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.

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Here's why this Expired letter hits different—

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1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.

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2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…

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3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.

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4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.

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5. Value > Pressure. Offer your insights and value upfront without asking anything in return.

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Next time you need an Expired letter, give this one a try. 👇

Words can develop a reputation.

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And the "Cash Offer" has been abused.

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We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.

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So, we've developed a new campaign. 

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It's the anti-gimmick approach.

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Here's why it works:

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1. The front of the card grabs attention

2. The language takes the pressure off the consumer and puts you on the same side of the table

3. It includes social proof to prove that you're great at your job

4. It ends with a direct response CTA

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See what you think. 👇

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S/O to Jeremy Davis from Palm Agent.

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If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.

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If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?

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Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.

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Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?

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It matters because it could literally cost them thousands of dollars in equity they've earned.

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This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.

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Plus, it'll stand out in the mailbox.

Jason Wright brilliantly executed the Name Your Price direct mail campaign. 

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The results?

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5000 sends. 500+ QR code scans. 8+ listing appointments.

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And here's the thing—he only included a QR code. That's it. (see the example below)

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The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:

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1. The price they'd want to list for

2. Their property address

3. Their email and contact info

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(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)

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Then he followed up immediately.

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Marketing—done like this—is magic. 🔥

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To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇

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If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.

That's exactly what the 2024 Magic Buyer Letter is about.

It's an opportunity for you to go the extra mile for your buyer.

It's an opportunity for you to start more conversations.

It's an opportunity for you to generate more listing opportunities.

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As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:

1. Specific data points about who your buyer is and what they're looking for

2. Social proof to prove that you're great at your job

3. Your personal cell number

4. A direct response CTA in the p.s.

We like to tell the consumers that selling is easy, fast and simple. 

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This message gets reinforced through postcards that tout results like: 

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“Sold in 3 days” or “Above Ask Price”

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This devalues our service. 

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So what’s the alternative? 

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Show the sweat.

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This is a postcard my team at Curaytor created for our client, Gretchen Coley.

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Here’s what I love about this postcard: 

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1. There’s a hook “Even our clients were shocked” 
2. We highlighted the pain the customer was experiencing 
3. We broke down our strategy (showed the how) 
4. We provided a specific performance metric to help reinforce the story
5. We ended with a clear call to action

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Put it to work for you. ⬇️

Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.

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S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.

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Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week. 

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this direct mail letter.

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Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

This tactic is fire.

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If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm. 

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Doubling down on your winners is how you can get more listings in a low inventory market.

This tactic is fire.

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If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm. 

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Doubling down on your winners is how you can get more listings in a low inventory market.

If you're looking for a strategy to build instant rapport with prospects, it's this one.

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Every homeowner wants to feel like they made a smart investment buying when they did, where they did.

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This is an opportunity for you to affirm their decision and prove it with relevant market data.

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The flattery angle is a smart way to engage the consumer, provide value, and build trust.

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And of course, don't just send the campaign and stop there.

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Hit the phones to follow-up.

If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:

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1. It educates the potential seller on the current market trends they should know about.

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2. It creates a sense of curiosity about their home's value.

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3. It positions you as the local expert.

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Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.

Show me that you know me.

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You've probably heard this phrase before. Good marketing builds credibility with your prospect by showing them that you understand them.

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This strategy is an opportunity to get inside the mind of your prospect, include local data or market trends, and speak to the most common reasons why they might consider selling now.

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You might be surprised to see how well your message resonates.

This is a great angle that answers the question "Why should I sell now?" 

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Here's why it works:

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1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.

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2. It includes a compelling, direct response CTA.

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3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.

Most people don't know all their options when it comes to selling their home.

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Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.

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This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.

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This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.

This is a fantastic Just Sold angle.

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S/O to Cole Team Real Estate for executing this brilliantly.

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This is a strategy we like to call Market your marketing.

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It's one of the best ways to turn your recent sales into more listings.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

There's power when you tell the truth in your marketing.

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Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”

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This is a principle in advertising.

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Tell people what they already know with your direct mail marketing. 

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This strategy is a perfect example.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

This direct mail campaign generated a $2M listing. 

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Total spend, $1,200.

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We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.

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Here’s why it worked:

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1. We had social proof (“Your neighbor hired us”).

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2. We provided specifics about the sale that couldn’t be found online.

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3. We shared a relevant statistic that piqued their curiosity.

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Most importantly, we had a clear and direct call to action targeted towards serious sellers.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

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The cost is about $1.20 per piece.

This is one of the best direct response campaigns that was originally written as an email, but could also be translated into direct mail.

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The Name Your Price strategy has generated hundreds of millions of dollars in listings because it's so incredibly simple—

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One message. One call-to-action.

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This is a campaign that you can send every 4-6 months, and you're going to get listings.

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Gretchen Coley sent out this campaign and generated 130 conversations, 8 listings.

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Now here's the thing—Gretchen didn't just send the postcard and wait for people to reply.

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She sent the postcard, got a few replies, then also picked up the phone and made phone calls.

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If you want to get an ROI from direct mail marketing, you've got to go the extra mile to send the postcard and make the call as well.

This strategy is called Zillow vs Agent.

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(S/O to Jacob Stark for executing this strategy.)

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First, a question for you: What happens to the Zestimate when you list a property?

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Right—it changes to the list price.

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Talk about the biggest punch in the gut.

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If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

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What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

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But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

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Here's how to take advantage of that—

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Before you put the home in the MLS, take a screenshot of the Zestimate.

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Then after you sell it, you have a before and after to showcase how great you are at your job.

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Here's the exact copy to use in your letter.

1 listing appointment, 120 letters sent.

Here's how the ZMA works:

1. Print out a screenshot of their Zestimate

2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)

3. Mail to your farm. Handwritten is better than mass-produced.

Pro-tip: Use Propstream to build your list and use the following parameters:

7+ years

4%+ interest rate

Owner occupied with 30%+ equity

Of course, feel free to adjust based on your own knowledge of the market.

You’re going to love this strategy. 

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We all know that unsolicited CMAs work.

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What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.

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The process goes like this:

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1. Do 5-10 CMAs.

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2. Highlight the most notable one.

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3. Send this letter to your farm.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

Just Sold Letters + Circle Dialing works.

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The following campaigns resulted in multiple listing appointments.

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Here's the pro-tip:

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1. Build a targeted list. Ideally, homes that fit in your local "sell-box."

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2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.

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3. Make your offer clear and compelling.

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And finally, don't wait for the inbound calls. 

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Hit the phones to follow up. 

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This needs to become an SOP every time you sell a home.

There are probably people in your database who bought a house with a real estate agent who no longer carries a license.

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They've been left to fend for themselves and probably have no relationship with an agent at this point. 

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If you were to market to them…here's what you might say.

You're either going to love or hate this strategy…

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We've all heard the stat that 87% of consumers say that they'd work with their agent again, but only 12% do. (Source: NAR)

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Part of the reason why that is, is because the consumer never hears from their agent again after they buy or sell.

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This strategy speaks to those folks directly.

This letter generated a $2,100,000 listing that sold in 2 weeks.

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While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

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We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.

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Here's why it worked:

1. The audience matches the message

2. The call-to-action answers the "Why now?" question

3. The social proof creates confidence

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Don't believe the adage that it takes 12 months to generate an ROI from direct mail. 

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A well crafted message that has a clear call to action can drive immediate results.

Every buyer is an opportunity to get a new seller. 

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That's why when you have buyers who are looking in a specific neighborhood, send out a direct mail campaign that describes who they are and what they're looking for.

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S/O to Jason Cassity for going the extra mile for his clients using this strategy.

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Would this strategy work in this market? 100000000%.

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Don't stress about the market, your competition, or the economy—focus on what you can control.

Every buyer is an opportunity to get a new seller. The Magic Buyer letter is simple:

1. Write a letter to homeowners who live in the neighborhoods where your buyers are looking to live.
2. Be specific in describing who your buyers are and what they're looking for.
3. Encourage these homeowners to contact you if they're interested in selling.

Would this strategy work in this market? 100000000%.

Don't stress about the market, your competition, or the economy—focus on what you can control.

Every season gives you a built-in excuse to reach out. The question is: are you using it?

Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.

We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.

Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.” 

That’s a subtle but important mental bridge toward selling. 

Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.

This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.

By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.

It’s short. It’s disarming. And it opens the door for a real conversation.

Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.

This text is short, personal and built to get referrals.

It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.

That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”

It makes the person feel seen, connected, and credible.

From there, the message shifts into a  strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.

Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.

IIf you have access to off-market deals, consider sending this version instead.

This text is short, personal and built to get referrals.

It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.

That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”

It makes the person feel seen, connected, and credible.

From there, the message shifts into a  strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.

Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.

If sourcing off-market homes isn’t something you offer, try this version instead.

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

This referral text is simple but strategic.

It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.

Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.

Send it now if you’ve got a great listing to a contact who knows everyone.

When buyers re-enter the market, it usually starts with curiosity.

Not bold moves—just a sense that the timing might be better. 

This text leans into that energy with a useful offer at the right moment.

Even a small rate dip can reset the conversation.

Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.

This text uses a light touch to invite that kind of buyer back into the dialogue.

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.

We’ve tested a lot of scripts—but this one works faster than most.

It’s simple. Personal. And rooted in real psychology.

This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.

Here’s the 10-word text that’s driving replies right now:

Hi Tom—
Have you given up on trying to buy a home this year?

Give it a shot. You might be surprised how many people answer.

We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.

This campaign flips that script.

We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”‍

It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.

From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.

The goal?

Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

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Here’s how you generate more listings: Have more relevant conversations—consistently.

Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.

That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.

Need a hook? Here are 5 ways to open the conversation:

1. “I just saw 123 Main Street sold in your neighborhood.”
   
   
2. “I noticed 123 Main Street had a price reduction recently.”
   
   
3. “Looks like 3 homes near you hit the market last week.”
   
   
4. “I saw inventory in your neighborhood is up 32% compared to this time last year.”
   
   
5. “A home down the street just went under contract after sitting for 60 days.”
   
   

Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”

You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.

Every season is a reason to touch base with your database.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Don't overthink it—send this text today. 👇

You don’t need a perfect script. You need a reason to reach out.

This text gives you one.

It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.

Here’s why it works:

• It frames the offer around them—not your listing pipeline.
  
  
• It normalizes the ask by referencing what “a lot of clients” are doing.
  
  
• It positions you as someone who helps, not sells.
  
  

Don’t overthink it. Send it to 100 people today to start some conversations.

Most check-ins feel random. This one doesn’t.

When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.

This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.

This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.

And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.

Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.

Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.

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Most buyers struggle to answer the question: “Where exactly do you want to live?”

They feel overwhelmed by choices—or afraid to commit too early.

That’s where this text comes in.

It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.

And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.

Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.

This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

In uncertain times, most people hit pause. The smartest agents? They press in.

This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening

It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.

By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.

This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.

Use this script to spark curiosity and start a conversation that leads to action.

This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.

Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.

This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.

Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.

This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?

Use this script to plant that seed and position yourself as the solution they’ve been looking for.

This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.

Use this script to guide the conversation and establish yourself as the expert they need.

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.

This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.

Here’s how to reach out in a way that feels natural and valuable.

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.

Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.

Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.

Send this text to 25-50 prospects.

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Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.

This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.

The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.

Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script

Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.

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A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.

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By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.

Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.

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Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.

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By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.

Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.

They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.

By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

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Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.

Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity. 

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Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly. 

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Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.

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This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

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Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.

That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.

This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this. 

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too. 

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure. 

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
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According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.

This text is designed to re-engage your network by asking a simple question to start the conversation.

Pro-tip: Personalize it to each client for even greater impact.

When all else fails, ask an easy-to-answer hypothetical question. 

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

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Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.

The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:

• Interest rates are still high.
• The stock market is correcting.
• The economy feels uncertain.
• What if prices drop?

If you don’t address that voice, you’ll lose them before the conversation even starts.

That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.

It’s a simple shift, but it changes everything.

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This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.

Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.

What’s stopping your prospective clients from making a move? High-interest rates?

For many, it’s the only thing holding them back.

In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.

That’s why this script is so effective.

Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.

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This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation) 

Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move. 

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.

Forget LPMAMMA and try this instead ⬇️

By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.

This message is designed to engage cold leads before the end of the year. 

We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.

This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
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The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.

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If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.

Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate. 

This call script is designed to anchor the conversation to the letter and shift the seller from emotion into reflection. You’re inviting them to articulate where things broke down. By reinforcing the three leverage points, you reframe the failure as a strategy issue, not a personal one.

This call script is designed to establish credibility without bragging. You reference results to create confidence, then immediately shift the spotlight off the numbers and onto strategy. By naming specific tactics, you differentiate yourself from generic agents while keeping the focus on buyer behavior. The “last outreach” line adds respect and scarcity without pressure. The purpose of this call is to clearly position you as the professional with a plan, and then let the seller decide if they want access to it.

This call script is designed to use story as proof. Instead of leading with claims, you let a real example do the work and invite the seller to see themselves in it. That question - did this sound familiar? - creates self-recognition, which is far more powerful than persuasion. By offering specific ideas regardless of the outcome, you position yourself as generous and confident in your process.

This call script is designed to steady the seller when everything else is loud. You acknowledge the headlines first, which lowers anxiety and shows awareness, then calmly separate media fear from market reality. By reframing the failed listing as a marketing and exposure issue - not a demand problem - you restore confidence without arguing optimism. The close respects their timing, which keeps you positioned as a guide, not a persuader. The goal here is simple: reduce uncertainty, build trust, and stay top of mind until they’re ready to move forward.

This call script is designed to reframe pricing without triggering defensiveness. You normalize their original pricing decision, then introduce timing and buyer behavior to explain why small misalignments early on have outsized consequences. The insight about first-week interest shifts the conversation from opinion to logic, which builds trust fast. From there, you move to possibility - showing that a smart relaunch can still win - before offering help in a low-pressure way. The goal isn’t to debate price; it’s to reset the frame and open the door to a better strategy.