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Unsolicited CMA (CA)

Phone & Text Scripts
Phone & Text Scripts

Unsolicited CMA (CA)

Introduction

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

How to Execute

Step 1

Copy the message content and send it via SMS or DM.

Personalize postcard using:
or
Canva Template
Copy 
Copied!

Hey Tom—

Just read that more homeowners are tapping into their equity this year and thought of you.

With renewals up and HELOC usage climbing, it’s a big conversation right now.

I’m pulling together an updated equity report for you—so you’ve got a clear picture of how much you could access if you ever wanted to renovate, consolidate debt, or make a move.

Have you made any upgrades or improvements recently I should factor in?

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Step 2

Sending Your Message via Mass SMS or DM Tool

Send

  1. Log In to Your Mass Messaging Tool: Open your mass SMS or DM platform and log in to your account. (or simply use your phone)
  2. Select or Upload Recipients: Choose your audience (contacts/followers) or selecting recipients within the tool.
  3. Compose the Message: Paste the copied message content into the message field.
  4. Review and Send: Double-check the message for accuracy, then hit "Send" to distribute to all selected recipients.
Target Audience
SOI/Past Clients
Step 1

Record the Video

Show Flow
Guided narration script for the video.
Hook
Audio Transcription of Show Flow
AI-generated representation of the intended sound flow.
Step 2

Customize Template

Canva Template
Canva Template
Step 3

Post Your Video

Video Title & Description
Copy 
Copied to Clipboard
Thank you! Your submission has been received!
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Video Walkthrough

Examples

Video Guide
Video Guide