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IG Reel: How Are You Feeling About the Market?
Introduction
This reel was designed to be shot fast, straight to camera, and posted without overthinking it. No polish. No perfect phrasing. Just you showing up and pulling your audience into the conversation.
The goal here isn’t to predict the market- it’s to read the room. People are already asking you what’s coming next. This flips the script and lets them speak first. When you ask where they’re optimistic, pessimistic, or unsure, you’re validating the uncertainty a lot of consumers feel but rarely say out loud.
That’s how trust gets built. And engagement follows naturally.
Use this as a lightweight pulse check for your local market. And if you want, you can easily personalize it by dropping in a quick local stat or trend—but it works just as well when you keep it simple and human
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume Ă— average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
1. Open the Canva template
Swap colors, fonts, logo/photo as needed. Keep the prompt text as written or adjust to fit your market.
2. Download your slide
Share → Download → PNG/JPG → Save to your phone.
3. Start a new Story on Instagram
Open Instagram → “+” → Story → Upload your slide.
4 .Add the Poll sticker
Tap the sticker icon (square smiley at the top).
Select Poll, type in your 2–4 answer choices, and place it where the design allows.
5. Post your Story
Tap Your Story to publish.
7. Monitor responses + follow up
Go to your Story → Activity → See Voters/Responses.
DM each person within 24 hours.
Record the Video
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Post Your Video
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Video Walkthrough
Examples
