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Text Scripts
In times like these, most people freeze.
Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.
But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.
This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.
In uncertain times, most people hit pause. The smartest agents? They press in.
This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening
It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.
Silence isn’t strategy—it’s a missed opportunity.
This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times
It’s not pushy. It’s proactive. And that’s what makes it effective.
Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.
By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.
When buyers re-enter the market, it usually starts with curiosity.
Not bold moves—just a sense that the timing might be better.
This text leans into that energy with a useful offer at the right moment.
Even a small rate dip can reset the conversation.
Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.
This text uses a light touch to invite that kind of buyer back into the dialogue.
We’ve tested a lot of scripts—but this one works faster than most.
It’s simple. Personal. And rooted in real psychology.
This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.
Here’s the 10-word text that’s driving replies right now:
Hi Tom—
Have you given up on trying to buy a home this year?
Give it a shot. You might be surprised how many people answer.
We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.
This campaign flips that script.
We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”
It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.
From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.
The goal?
Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.
More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.
That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.
$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.
That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.
The text below makes it easy to start the conversation—and reminds them exactly why they trust you.
Here’s how you generate more listings: Have more relevant conversations—consistently.
Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.
That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.
Need a hook? Here are 5 ways to open the conversation:
- “I just saw 123 Main Street sold in your neighborhood.”
- “I noticed 123 Main Street had a price reduction recently.”
- “Looks like 3 homes near you hit the market last week.”
- “I saw inventory in your neighborhood is up 32% compared to this time last year.”
- “A home down the street just went under contract after sitting for 60 days.”
Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”
You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
You don’t need a perfect script. You need a reason to reach out.
This text gives you one.
It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.
Here’s why it works:
- It frames the offer around them—not your listing pipeline.
- It normalizes the ask by referencing what “a lot of clients” are doing.
- It positions you as someone who helps, not sells.
Don’t overthink it. Send it to 100 people today to start some conversations.
Most check-ins feel random. This one doesn’t.
When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.
This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.
This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.
It positions you as someone with access, someone in motion, someone worth knowing.
And if they say yes?
You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.
Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.
This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.
And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.
Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.
Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.
The Social Proof Conversation Starter Campaign
Introduction
The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
Why It Works
This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.
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This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
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Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The TMA strategy is so incredibly simple.
Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
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The spring market might be the best time of year to touch base with your past clients.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.
Don't overthink it—send this text today. 👇
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The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the text. ⬇️
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This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.
Here's why it works:
1. Relevant, hyper-local market data that gives a reason to reach out.
2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.
3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.
Next time you discover a local market trend that prospective sellers need to know about, try this script.
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Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.
The strategy is simple—
1. Give them valuable information about the sale that they might not find online.
2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.
This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.
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Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.
So why not switch it up?
Using the Buddy System CMA strategy, swap lists with a colleague.
Here's the exact script you can use.
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This is a tactic we like to call The Matchmaker Strategy.
Here's how it works:
1. After you sell a property, call your buyer leads using the first script.
2. Then, after you call your buyer leads, call homeowners in the area using the next script.
It's that simple.
Try it and see if it works for you.
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Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a technique to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Enrich the list with contact information (skip tracing).
3. Use the following script to make calls and send personalized emails.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
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Asking for referrals can feel hard.
This script reframes the typical referral script.
The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client.
From there, make a genuine offer to help someone in their network.
Try it out. ⬇️
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One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.
Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.
The problem? Most consumers will immediately put up a wall.
Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.
So here's what to do instead:
Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.
This simple swap will lead to significantly better results.
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Almost everyone has a prediction on where they think the market is headed.
And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?
This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.
Here's how to start the conversation. ⬇️
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Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.
So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.
Here's the script you can copy/paste.
Send this to 5 of your clients in your database this afternoon.
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Proactively sending CMAs is a killer strategy.
It's exactly what Ken Pozek and his team did to generate $80,000 in commission.
Here's the data he shared:
- 30 CMAs
- 12 Appointments Booked
- 5 Listings (all closed)
- 6 Deals in total (1 doubled-ended)
Here's the exact script his team used when they reached out to their SOI with their CMA.
Imagine if you started executing 5 of these a week?
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You've probably got a database full of clients who are never going to sell their house.
Because if they were to buy their same house again today, their mortgage payment would be more than double.
It makes sense why you might think that there isn't much value in staying in touch with these folks…
But that would be short-sighted.
Happy clients are your best referral sources.
Try this text message instead.
This text works because it turns a simple follow-up into a high-response moment. Everyone who opened yesterday’s email is your prospecting list for this script.
The apology is the hook. It feels human, unscripted, and disarming.
Most agents close with low-status lines like “Let me know” or “Just following up.” Those phrases put you in a waiting position. High-status phrasing, the kind Mark Satterfield teaches, flips that dynamic. It shows confidence, direction, and leadership, exactly what clients want from an agent.
People love an apology
here's the thing is I will say this is the I'm sorry script is a killer killer
way to re-engage people who have let's say you miss an opportunity. So Sam
let's say you were part of my open house as an example.
script as a way to sort of bridge that gap for any old open house leads, but I'm not doing that mass marketing. I'm definitely doing that as a onetoone text.
Anyone who opened yesterday’s email is your prospecting list for this text. They’ve already shown interest - that’s all the qualification you need. This message is designed to follow up that signal in a way that feels personal, intentional, and low-pressure.
The key phrase here is: “The last time we talked you mentioned…”
Vanessa Van Edwards, a famous psychologist, teaches that this line immediately increases likability because it shows you listened and remembered. In real estate, being likable and competent builds trust quickly.
The hooks provided are simply examples, use the one that matches your actual past conversation with this person. The goal is to reference something specific, then end with an open, non-pushy question.
This text is simple, sincere, and perfectly timed. Right now is the ideal moment to reach out to your 2025 clients with a quick message of genuine appreciation. These are the relationships that matter, and a small, thoughtful touch goes a long way.
The script is intentionally warm and straightforward. Use it as written, or personalize it with a detail from their move.
Pro-tip: Send this as a text or a 1:1 off-the-cuff video. It doesn’t need to be polished, authentic always beats produced.
This text is designed for everyone who opened your last email but didn’t respond.
It feels personal, conversational, and creates an easy opening for a reply without pressure.
Use it to re-engage homeowners who are sitting on the fence. It combines empathy about uncertainty with a soft offer of insight about what is actually selling right now.
This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.
The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.
Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.
The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.
Two years ago, rates were 7.91%. Now, they’re flirting with the fives.
Five isn’t just another number, it’s the magic number.
When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.
So what can you do with this information?
Use it to book your next appointment. Send this text to 50 prospects today.
This time of year is perfect for a soft, strategic touchpoint.
As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.
Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.
Rates just gave you the perfect reason to text.
With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.
This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.
This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.
They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).
It’s simple, disarming, and designed to get a reply.
Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.
Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”
One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.
Time to start more conversations.
This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.
Send this to everyone who opened yesterday’s email and watch how many conversations you start.
This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This one’s built for your SOI and past clients.
It’s a simple check-in without any agenda.
You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.
From there, pick one of the hooks based on what’s happening near them:
• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?
It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.
