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Text Scripts
Direct questions make people hesitate. Strategic statements make them lean in.
This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.
You’re not asking, “Would you sell?” You’re planting a thought:
“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”
It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.
Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.
“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.
But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.
Use this text to re-engage buyers without sounding pushy.
Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.
In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.
This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.
Here’s how to reach out in a way that feels natural and valuable.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.
Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.
Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.
Send this text to 25-50 prospects.
Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.
This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.
The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.
Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script
Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity.
Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly.
Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.
This referral text is simple but strategic.
It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.
Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.
Send it now if you’ve got a great listing to a contact who knows everyone.
Most buyers struggle to answer the question: “Where exactly do you want to live?”
They feel overwhelmed by choices—or afraid to commit too early.
That’s where this text comes in.
It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.
And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.
Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.
This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.
It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.
That’s exactly what this message leans into.
It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.
For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.
This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.
Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.
But I want everyone in our community to believe --We're going to win in this market.
How?
Simple: Keep the main thing the main thing.
More conversations. More appointments. More listings.
I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.
Because here’s the truth: ~12,000 homes still sell every single day in America.
Let’s go get our unfair share.
In times like these, most people freeze.
Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.
But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.
This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.
In uncertain times, most people hit pause. The smartest agents? They press in.
This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening
It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.
Silence isn’t strategy—it’s a missed opportunity.
This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times
It’s not pushy. It’s proactive. And that’s what makes it effective.
Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.
By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.
This text is designed for everyone who opened your last email but didn’t respond.
It feels personal, conversational, and creates an easy opening for a reply without pressure.
Use it to re-engage homeowners who are sitting on the fence. It combines empathy about uncertainty with a soft offer of insight about what is actually selling right now.
This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.
The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.
Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.
The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.
Two years ago, rates were 7.91%. Now, they’re flirting with the fives.
Five isn’t just another number, it’s the magic number.
When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.
So what can you do with this information?
Use it to book your next appointment. Send this text to 50 prospects today.
This time of year is perfect for a soft, strategic touchpoint.
As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.
Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.
Rates just gave you the perfect reason to text.
With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.
This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.
This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.
They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).
It’s simple, disarming, and designed to get a reply.
Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.
Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”
One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.
Time to start more conversations.
This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.
Send this to everyone who opened yesterday’s email and watch how many conversations you start.
This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This one’s built for your SOI and past clients.
It’s a simple check-in without any agenda.
You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.
From there, pick one of the hooks based on what’s happening near them:
• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?
It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.
Don’t text your whole list. Text the people who already raised a hand.
Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.
This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.
This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.
This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email.
The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.
And the close - “Maybe I can help” - keeps it human, conversational, and approachable.
When rates move, buyers move. And right now, rates just hit their lowest point since October 2024.
This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them.
The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time.
This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.
When rates move, buyers move. And right now, rates just hit their lowest point since October 2024.
This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them.
And the magic is in the close: ending with a simple, “If rates drop any lower, should I reach out?” It surfaces intent without forcing it.
This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.