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IG Reel: MLS Insider Strategy
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How to Execute
Video Walkthrough
Introduction
This one’s all about access.
The goal is to make it feel like you just pulled out your phone and started recording: quick and casual.
Below you'll find the Instagram Reel script. The idea here is to turn the camera around (similar to what Jimmy does in this IG Reel) to show your MLS screen like, “Hey, look what I’m seeing right now.” That behind-the-scenes glimpse creates instant credibility and curiosity. People feel like they’re getting insider info they normally wouldn’t see.
End with a clear CTA to have them send you a DM if they want the list.
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Examples
How to Execute
Related Campaigns
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.
It’s built around a format that consistently performs: lead with a relevant market insight (“We’re seeing a big jump in buyer activity in [Area]”) then invite your audience to identify themselves. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.
Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.
Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.
It’s built around a format that consistently performs: lead with a timely, relevant stat, then invite your audience to identify themselves. The data point (“mortgage applications just rose 5%”) creates urgency and credibility. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.
Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Slow market or not, life doesn’t hit pause.
People are still growing, downsizing, changing jobs, or just dreaming about a fresh start. This poll taps into that in a quick, low-key way to see who’s thinking about a move.
Don’t overthink it. Post it to your story today.
IG Reel: MLS Insider Strategy
Introduction
This one’s all about access.
The goal is to make it feel like you just pulled out your phone and started recording: quick and casual.
Below you'll find the Instagram Reel script. The idea here is to turn the camera around (similar to what Jimmy does in this IG Reel) to show your MLS screen like, “Hey, look what I’m seeing right now.” That behind-the-scenes glimpse creates instant credibility and curiosity. People feel like they’re getting insider info they normally wouldn’t see.
End with a clear CTA to have them send you a DM if they want the list.
Before you get started
For best results with direct mail, you’ll want to have these core lists ready.
Before you send a text, make sure you have these three things in place:
Before you send an email, make sure these three things are in place:
Farm List
This is your core mailing audience—used for general awareness and market education. Build your list using the following filters:
- Homeowners who’ve owned for 10+ years
- 50%+ equity
- Areas with strong total commission opportunity (transaction volume × average price)
Start with 1,000 homes. Expand if it’s working. Need help pulling the list? Ask your title rep or use tools like PropStream or Breakthrough Broker.
Radius Lists
Used for campaigns like Just Listed, Just Sold, Magic Buyer, or Pre-Appointment letters.You’ll need the ability to quickly pull 100–200 nearby homes around a specific property.
Specialty Lists
Used for targeted campaigns like Expired Listings, Silver Tsunami, and FSBOs.
Pull these from platforms like RedX or similar.
An Email Tool
You need a platform that lets you send mass emails to your database. Use what you have—FUB, Follow Up Boss, Mailchimp, KVCore, Constant Contact, etc. If you’re not set up yet, get that handled first. You can’t send if you can’t hit send.
Three Simple Lists
You need three lists:
Prospects
People you haven't done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
A Plain Text Format
These emails are written to feel personal, not promotional—so keep them clean. Paste them as-is, with a short signature (your name, number, maybe your site). That’s it.
A CRM That Can Send Texts
Most modern CRMs can do this—Follow Up Boss, Lofty, Brivity, Real Geeks, etc. Use your CRM before buying anything new. You’ll want tracking, history, and batch-sending capabilities.
If you do need a mass texting tool, here’s what we recommend. But start with manual sends if you have to.
Three Simple Lists
Texting is for follow-up. And smart follow-up starts with the right filters.
Prospects
People you haven’t done business with.
SOI/Past Clients
People you have.
Entire Database
All contacts.
Engaged Recently
Opened an email or visited your site in the last 7 days.
Not Contacted Recently
No outreach in 30 days (for prospects) or 90 days (for clients).
A Plain Text Format
These aren’t spam blasts. They’re timely, value-based follow-ups. Use their first name. Skip the signatures.
How to Execute
Customize Canva Templates to Match Your Brand
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Post to Instagram
Send
1. Prep
Save the provided Reel thumbnail to your phone.
Record your Reel using the script (edit or trim as needed).
2. Open Instagram
Instagram app → “+” → Reel → Upload → Select your video → Next (or Preview).
3. Make final edits
Trim clips, adjust volume, or add captions (Sticker → Captions) → Next.
4. Add your cover (two options)
Option 1: Use the provided thumbnail
- Tap Cover (or Edit cover).
- Tap Add from camera roll (or the photo icon).
- Select the provided thumbnail image.
- Tap Edit profile grid to center it for the square preview.
- Tap Done.
(Tip: Before uploading, edit the thumbnail in Canva to add your face or text.)
Option 2: Use an auto-generated cover
- Tap Cover.
- Scrub through your video to pick a frame you like.
- Tap Done.
5. Add caption & details
Paste or write your caption and call-to-action.
Toggle Also share to Feed ON (recommended).
Tag people, add location, and adjust settings if needed.
6. Post your Reel
Tap Share to publish.
7. Optional: Boost reach
Open your Reel → paper airplane icon → Add reel to your story.
Record the Video
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Post Your Video
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Video Walkthrough
Examples
