.svg)
Email Campaigns
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs your deal of the week.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth"Â email.
The first sentence immediately increases the perceived value of what you're offering:Â IÂ don't send an email like this often.
Then we "show the sweat"Â - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Hereâs the reality: only 6â8% of your database is actually thinking about moving right now. Which means dialing for dollars isnât just exhausting, itâs inefficient.
Thereâs a smarter play: let your marketing tell you whoâs raising their hand. Thatâs what this campaign is built to do.
We call it âqualify through copy.â Hereâs how it works:
- The subject line âWhat do buyers really want right now?â works as a filter. The only people opening are the ones curious about buyer demand⌠and those are your potential sellers.
- Once the email goes out, track your opens. Thatâs your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if theyâre not ready yet.
- Finally, the P.S.ââbefore you goââis a soft call-to-action inspired by Dean Linnellâs Friday Morning Coffee Newsletter.
So donât think of this as âjust another email.â Itâs a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because itâs on the MLS doesnât mean itâs being marketed.
Thatâs the gap most sellers donât realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gilletteâs fantastic reel and built around a viral, share-worthy hook. Itâs your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
%401x.png)
Youâre not just sending an email, youâre making an offer. Thatâs the power of this campaign.
Itâs built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, theyâre raising their hand.
From there, the copy is clear and direct: âIâm going to make you an offer in this email.â That line disarms people. It tells them youâre not here to waste their time, and youâre not offering another seminar, calculator, or generic home search.
Instead, youâre offering what todayâs buyers actually want: A great deal.
It ends with a clear CTA: Reply âIâm Ready.â
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If you have access to off-market deals, consider sending this version instead.
Youâre not just sending an email - youâre making an offer. Thatâs the power of this campaign.
Itâs built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, theyâre raising their hand.
From there, the copy is clear and direct: âIâm going to make you an offer in this email.â That line disarms people. It tells them youâre not here to waste their time and youâre not offering another seminar or generic home search.
Instead, youâre offering what every serious buyer actually wants: An off-market deal.
It ends with a clear CTA: Reply âIâm Ready.â
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If sourcing off-market homes isnât something you offer, try this version instead.
The Deal of the Week strategy isnât a niceâtoâhave, itâs a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.
This style of email has helped generate thousands of conversations within our community. Why? Because itâs built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.
But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now youâre taking one proven campaign and multiplying its reach, its impressions, and its opportunities.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs the listing with heat behind it.
The housing market runs on speed. But buyers? They run on timing.
Thatâs the gap we uncovered digging into Cotalityâs latest research on âWho (really) owns the homebuyer?â The process is faster than ever: instant alerts, sameâday offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasnât caught up with market velocity.
And hereâs the problem: most agents respond by pushing harder. More urgency. More âact now.â That may get an offer written, but it doesnât build trust.
This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. Thatâs how you stand apartâand how you turn firstâtime conversations into longâterm clients.
â
Telling someone they canât have something? Still one of the fastest ways to make them want it.Thatâs the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:âI really shouldnât share this listing with youâŚâNo price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text âVIPâ to your number for more info.Itâs short. Itâs unexpected. And it works, because instead of broadcasting a new listing, youâre creating  demand before it hits the market.
You donât need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
âCan I make a low offer?â
Itâs a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
Itâs timely, relevant, and built to meet the market where it isâwhile positioning you as the professional who knows how to work it.
According to ATTOMâs latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While itâs true that margins are down from their peak and some markets are cooling, itâs also true that many sellers, especially those whoâve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what todayâs market means for them.
When sellers price for the market they remember - not the one theyâre in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyersâbecause in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one theyâre in - homes sit, prices drop, or listings disappear.
Thatâs the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think theyâll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.â
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50â70 listings.
From there, zero in on the one with the highest saves or viewsâthatâs the listing with heat behind it.
Slow season? Only if you sit it out.
The best agents donât wait for momentum. They create it.
And right now, the market just handed you a reason to re-engage homeowners in your database.
30-year mortgage rates just hit their lowest point since April.
Top agents use shifts like this to sharpen their timing and separate from the pack.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
Thatâs the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price⌠a few quiet weeks⌠and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
Itâs a simple, clear way to illustrate why overpricing doesnât just delay a saleâit eats away at their bottom line.
We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
Thatâs the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price⌠a few quiet weeks⌠and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
Itâs a simple, clear way to illustrate why overpricing doesnât just delay a saleâit eats away at their bottom line.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
The Bank of Canada may cut rates later this yearâbut buyers donât need to wait on that to make progress. There are smart, practical ways to improve affordability right now.
The truth is, most consumers are leaving money on the tableâsimply because they havenât been told whatâs possible. As their agent, you can change that. You should change that.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
â
While rates are still high, the opportunity is hiding in plain sight: better strategy, not better timing.
The truth is, most consumers are leaving money on the tableâsimply because they havenât been told whatâs possible. As their agent, you can change that. You should change that.
According to Realtor.com, just shopping lenders could lower a rate by 0.86%. Thatâs real leverageâand itâs in your hands.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
We built this campaign around a financial blind spot thatâs become impossible to ignore: the rising total cost of homeownershipâand how itâs prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canadaâexcluding mortgage paymentsâhas climbed to over $21,000.
â
This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?
â
The message does three things:
- Educates clients on the hidden and rising costs of ownership.
- Brings clarity by offering a framework for comparing todayâs costs vs. tomorrowâs options.
- Provides next steps, with practical tools and a reassuring offer to help.
Weâre not just selling homesâweâre helping people make smart, sustainable decisions.
We built this campaign around a growing pain point: first-time buyers and current homeowners often underestimate the true cost of homeownership. A recent Realtor.com report found that the top regret among first-time buyers is not getting better information about the full cost of owning a home. A Bankrate study echoes this, showing how quickly maintenance, repairs, and surprise expenses can add up.
â
We also know that many homeowners consider selling because those costs become too much to manage.
â
This email leans into those insights to do three things:
- Educate buyers and sellers on what to expect financially.
- Create transparency, removing friction by helping people understand whatâs coming next.
- Offer next steps, showing up as a helpful guide if a move is on their mind.
By meeting people at the moment when financial questions start to surface, we position ourselves not just as agents â but as trusted advisors who lead with clarity.
The Bank of Canada held its key rate steady last weekâkeeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.
But what happens next isnât as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.
This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance theyâre looking for right now.
Homeowners pulled $25 billion in equity last quarterâthe highest Q1 total since 2008, according to ICE Mortgage Technology.
Because they could.
HELOC rates have dropped by 2.5 percentage points. Tappable equity has hit $11.5 trillion. The average mortgage holder is sitting on over $200,000 in accessible cashâand many are starting to use it.
Some are renovating instead of relisting. Others are consolidating debt, boosting their buying power, or helping their kids into the market.
This campaign is about meeting that moment. Helping homeowners understand what they have, what itâs worth, and what they could do with itâwhether theyâre ready to move now or just exploring options.
When a new policy dropsâespecially one tied to affordabilityâitâs worth paying attention.
The federal governmentâs new GST rebate promises up to $50,000 in savings for first-time buyers of newly built homes under $1 million. On the surface, it sounds like a big win.
But hereâs the truth: the fine print matters. Eligibility is narrow, impact is limited, and most buyers wonât qualify.
Still, this announcement gives you something valuableâa timely reason to reach out. To clarify whatâs changed. To explain who it helps. And to show your clients youâre not just watching the newsâŚyouâre helping them understand what it means.
When you see a stat like thisâ
Mortgage demand is up 18% year-over-year, even with rates at their highest since Januaryâthatâs your green light to hit send. (Source: CNBC)
Because now, youâre not just emailing to stay in touch.
Youâre emailing with relevance and value.
And if you imagine sitting across from a thoughtful, financially savvy clientâthe kind who tracks headlines but appreciates real contextâthis is exactly the kind of timely information theyâre counting on you to deliver.
This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that youâre the one watching the trendsâand making sense of what they actually mean.
Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just⌠asking a smart question.
Thatâs what this campaign does.
It worked on socialâbecause itâs personal. Disarming.
So we brought it to email, too.
Hereâs why it works:
- It meets sellers where they areâin hesitation, not decision.
- Itâs frictionlessâeasy to answer.
- It starts a conversation you can actually convert.
Most agents wait for a signalâ"We're thinking of moving"âbefore offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand⌠especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
The market isnât as chaotic as it used to be. And itâs giving buyers something they havenât had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breatheâand negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 daysâand half only made one offer.Â
Thatâs a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Confusion isnât the enemyâsilence is.
Right now, your clients donât need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
⢠Acknowledge what buyers and sellers are really feeling
⢠Highlight whatâs actually happeningârates, inventory, demand
⢠Reopen conversations that were paused out of fear or fatigue
Donât wait for the market to âsettle.â Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like thisâwhen buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
⢠Reignite conversations that have gone quiet
⢠Reframe whatâs possible in the next 90 days
⢠Reposition yourself as the steady hand clients are searching for
Itâs not about predicting the future. Itâs about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it offâor wonder if theyâre getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbersâand potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal datesâand theyâre quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Hereâs how to use it to spark listing conversations:
- Lead with serviceâoffer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to ânow is a great time to buyââbut savvy buyers arenât buying it.
Theyâve seen the headlines. They know affordability is out of whack. What they donât know is how to make sense of it allâor how to apply it to their own timeline. Thatâs the gap this campaign is built to fill.
This isnât about hype. Itâs about helping your clients zoom out, think long-term, and make a smart move based on their goalsânot market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide theyâve been looking for.
This weekâs email is grounded in insights from RBCâs latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in Februaryâthe sharpest monthly drop in years. But that stat alone doesnât tell the whole story.
Because in a cautious market, people donât stop moving. They just move differently.
This email helps you communicate that nuanceâto show up as a calm, informed resource in a time when many are feeling uncertain.
This weekâs email pulls from two of the most respected sources in housing dataâAltos Research and ATTOM. Together, they paint a picture thatâs more complex than the headlines suggest.
Itâs a national viewâbut one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Hereâs what the latest numbers showâand how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellersâso you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the doorâwhether they loved that home or notâis a lead whoâs actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. Itâs not a generic âCome to my Open Houseâ blastâitâs an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If theyâre serious about buying, theyâll want the details.
A new report just dropped, and itâs the perfect opportunity to reach out to your database with valuable, timely information.
BNN Bloomberg just covered National Bankâs latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.
Thatâs a shift your audience needs to know about.
This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.
â
The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. Thatâs data your database needs to hear.
When you consistently share market insights, you position yourself as the go-to expertâsomeone clients trust long before theyâre ready to buy or sell. Thatâs why weâve crafted this value-first email for you. It delivers key market trends in a way thatâs easy to digest and keeps you top-of-mind.
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move
Most agents think trust is built in big momentsâan incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isnât a switch you flip. Itâs a slow burn. Itâs built in the moments when youâre not selling, just showing up with value.
Thatâs what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, andâwhen the time is rightâa listing opportunity.
ListingLeads member Anthony Malafronte saw it firsthand:
"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."
This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasnât surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.
Staying in front of your clients with timely, relevant insights is how you build trustâlong before theyâre ready to make a move.
Letâs get into it.
Itâs okay to feel uncertain right now. Your clients are feeling it, and if youâre being honest, you probably are too. The constant headlinesâtrade tensions, tariffs, economic shiftsâmake it hard to know whatâs next. And when things feel unpredictable, itâs natural to hesitate.
But uncertainty doesnât mean pressing pause. It means leaning into what doesnât changeâyour expertise, your ability to guide, and the trust youâve built with your clients. They donât need all the answers right now. They just need someone who can help them understand their options and make decisions with confidence.
Mortgage demand just jumped 20% in a single week. Thatâs not just a numberâitâs a signal.
Buyers are paying attention. A dip in rates has pulled more of them back into the market, and that momentum could mean more competition, stronger offers, and better opportunities for sellers.
Real estate moves in cycles, and smart buyers and sellers move with it. The key is knowing when to act.
Hereâs what this shift means for your clientsâand how you can help them stay ahead.
Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.
Many sellers assume price is all that matters. But once the offers start rolling in, they realize thereâs a lot more at stakeâhidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers donât always see these pitfalls coming until itâs too late.
This email positions you as the guide they didnât know they needed. By educating them upfront and offering a free CMA, youâre not just providing valueâyouâre giving them the clarity and confidence they wonât get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.