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Email Campaigns
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
It’s concise. It’s compelling. And it’s value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Don’t wait for permission to be useful. Send this email today.
The best marketing speaks directly to the consumers needs and desires.Â
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.Â
That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.
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This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.Â
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:Â
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.Â
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:Â
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight.Â
These emails are designed to engage your database, establish you as the market expert and build trust with your prospects.Â
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.
This timely campaign helps you show sellers the leverage hiding in the “slowdown” and guide them toward a clearer, more confident end-of-year decision.
Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.
When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.
This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.
That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
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This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy."Â If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
When interest rates so much as wobble, buyer psychology shifts. Not always in ways you can predict—but often in ways you can use. A modest dip doesn’t just increase affordability. It gives fence-sitters permission to act.
With the Bank of Canada’s next rate announcement coming July 30, now is the time to steady your message.
This email helps you do just that—calmly, confidently, and with purpose.
Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.
A subtle shift in rates can unlock serious momentum.
When mortgage rates ease—even slightly—buyers don’t just gain affordability. They gain confidence. According to Redfin, a recent dip from 7.08% to 6.67% gave buyers with a $3,000/month budget $16,000 more in purchasing power—enough to afford a $455,000 home instead of $439,000.
That kind of shift can often spark renewed energy: faster tours, fewer concessions, more decisive offers.
Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
Slow season? Only if you sit it out.
The best agents don’t wait for momentum. They create it.
And right now, the market just handed you a reason to re-engage homeowners in your database.
30-year mortgage rates just hit their lowest point since April.
Top agents use shifts like this to sharpen their timing and separate from the pack.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
That’s the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.
We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
That’s the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AIÂ Mode to automate the entire process for you.
The Bank of Canada may cut rates later this year—but buyers don’t need to wait on that to make progress. There are smart, practical ways to improve affordability right now.
The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
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While rates are still high, the opportunity is hiding in plain sight: better strategy, not better timing.
The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.
According to Realtor.com, just shopping lenders could lower a rate by 0.86%. That’s real leverage—and it’s in your hands.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
We built this campaign around a financial blind spot that’s become impossible to ignore: the rising total cost of homeownership—and how it’s prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canada—excluding mortgage payments—has climbed to over $21,000.
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This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?
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The message does three things:
- Educates clients on the hidden and rising costs of ownership.
- Brings clarity by offering a framework for comparing today’s costs vs. tomorrow’s options.
- Provides next steps, with practical tools and a reassuring offer to help.
We’re not just selling homes—we’re helping people make smart, sustainable decisions.
We built this campaign around a growing pain point: first-time buyers and current homeowners often underestimate the true cost of homeownership. A recent Realtor.com report found that the top regret among first-time buyers is not getting better information about the full cost of owning a home. A Bankrate study echoes this, showing how quickly maintenance, repairs, and surprise expenses can add up.
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We also know that many homeowners consider selling because those costs become too much to manage.
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This email leans into those insights to do three things:
- Educate buyers and sellers on what to expect financially.
- Create transparency, removing friction by helping people understand what’s coming next.
- Offer next steps, showing up as a helpful guide if a move is on their mind.
By meeting people at the moment when financial questions start to surface, we position ourselves not just as agents — but as trusted advisors who lead with clarity.
The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.
But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.
This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.
Homeowners pulled $25 billion in equity last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology.
Because they could.
HELOC rates have dropped by 2.5 percentage points. Tappable equity has hit $11.5 trillion. The average mortgage holder is sitting on over $200,000 in accessible cash—and many are starting to use it.
Some are renovating instead of relisting. Others are consolidating debt, boosting their buying power, or helping their kids into the market.
This campaign is about meeting that moment. Helping homeowners understand what they have, what it’s worth, and what they could do with it—whether they’re ready to move now or just exploring options.
When a new policy drops—especially one tied to affordability—it’s worth paying attention.
The federal government’s new GST rebate promises up to $50,000 in savings for first-time buyers of newly built homes under $1 million. On the surface, it sounds like a big win.
But here’s the truth: the fine print matters. Eligibility is narrow, impact is limited, and most buyers won’t qualify.
Still, this announcement gives you something valuable—a timely reason to reach out. To clarify what’s changed. To explain who it helps. And to show your clients you’re not just watching the news…you’re helping them understand what it means.
When you see a stat like this—
Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)
Because now, you’re not just emailing to stay in touch.
You’re emailing with relevance and value.
And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.
This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.