Slow market or not, life doesn’t hit pause.

People are still growing, downsizing, changing jobs, or just dreaming about a fresh start. This poll taps into that in a quick, low-key way to see who’s thinking about a move.

Don’t overthink it. Post it to your story today.

Here’s a quick, low-lift way to spark new conversations right from Instagram.

We’re always testing fresh poll ideas that make it easy for you to generate leads without feeling salesy, and this one hits that sweet spot.

Post this poll to your Story, let the responses roll in, and then use the follow-up scripts we’ve included to start more conversations.

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Give people a peek behind the curtain.

This Story works because it feels insider. You’re literally showing your MLS screen (something most buyers never see) and using it to highlight all the recent price reductions in your area. That “backstage access” creates a powerful psychological trigger: people love feeling like they’re seeing what others can’t.

Then you keep it simple with a poll.

If you want more leads, this IG Story series is the play. Tom and Jimmy built these slides for one reason: they get people talking.

Here’s why it works: every question is easy to answer, a little personal, and designed to draw buyers and sellers into a real conversation.

We even included three recommended follow-up scripts so you’re never stuck wondering what to say next.

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Black Friday is one of the easiest moments of the year to show up as a community leader—not with salesy real estate content, but with something genuinely useful. This carousel does exactly that. You’re spotlighting local businesses, highlighting real deals people care about, and giving your audience a reason to save, shop, and share.

The angle is simple: high-value, low-effort content that positions you as the agent who knows the area and supports the community. You’re not promoting yourself; you’re promoting the businesses your followers already love.

Just plug in the deals, add the business info, and keep it clean. And don’t forget the final slide - it prompts engagement without feeling forced, which helps the post travel further.

This is local expertise in a format that’s fast to build and easy for people to pass along.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

Anyone who opened yesterday’s email is your prospecting list for this text. They’ve already shown interest - that’s all the qualification you need. This message is designed to follow up that signal in a way that feels personal, intentional, and low-pressure.

The key phrase here is: “The last time we talked you mentioned…”

Vanessa Van Edwards, a famous psychologist, teaches that this line immediately increases likability because it shows you listened and remembered. In real estate, being likable and competent builds trust quickly.

The hooks provided are simply examples, use the one that matches your actual past conversation with this person. The goal is to reference something specific, then end with an open, non-pushy question.

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This text is simple, sincere, and perfectly timed. Right now is the ideal moment to reach out to your 2025 clients with a quick message of genuine appreciation. These are the relationships that matter, and a small, thoughtful touch goes a long way.

The script is intentionally warm and straightforward. Use it as written, or personalize it with a detail from their move. 

Pro-tip: Send this as a text or a 1:1 off-the-cuff video. It doesn’t need to be polished, authentic always beats produced.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

There’s a reason this style of video explodes on YouTube: viewers love seeing how far their money actually goes. And the data backs it up. We recently featured this video from Justin Martinez on our Viral Leaderboard, who pulled in over 528,000 views - more than 100x his usual - using this exact comparison framework. It’s simple, it’s visual, and it keeps people watching because they want to see what changes as the price climbs.

This template tightens the concept even further. Instead of jumping across different cities, you’re stacking three price points inside the same area. Same neighborhood. Same schools. Same lifestyle—until the budget shifts. That contrast is what makes people lean in.

You can also flip the format anytime (like “What $500K gets you in A vs. B vs. C”).

Pro Tip: Weave in one of your listings to boost traction and include all the details of your listing in the description, like Justin does here.

This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This referral text is simple but strategic.

It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.

Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.

Send it now if you’ve got a great listing to a contact who knows everyone.

Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.

This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.

That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
  
• Focus on your target price point
  
• Stay in your ideal neighborhood or farm area
  

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

Expired listings are up 56% year to date, and that trend isn’t slowing down as sellers grow impatient and buyers grow pickier.

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That’s why we created a new postcard campaign, one that isn’t just for expireds.

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It’s designed to demonstrate your expertise so you never have to take on an overpriced listing in the first place.

This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.

Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.

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This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.

Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.

This text is designed for everyone who opened your last email but didn’t respond.

It feels personal, conversational, and creates an easy opening for a reply without pressure.

Use it to re-engage homeowners who are sitting on the fence. It combines empathy about uncertainty with a soft offer of insight about what is actually selling right now.

Nearly 30% of CMA request leads transact within 12 months, which makes home value reports one of the most effective tools for generating future business. This postcard was built to capture that momentum. It grabs attention with a simple truth: those quick-click home valuations miss the mark more often than not. They can’t read the market shifts, the neighborhood upgrades, or the story behind the sale. You can.

Use this campaign to spotlight your expertise and expose the limits of online tools. Strengthen the message with a real example - where an automated estimate undervalued your client’s home by $XX,XXX - and watch how fast trust turns into opportunity.

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When a home sells with impressive numbers, that story deserves to be told. It’s proof of what’s possible when strategy, presentation, and expert marketing come together. This Just Sold postcard turns your results into a powerful announcement: something is happening in this neighborhood - and you’re the agent making it happen.

Use it to showcase more than the sale itself. Highlight the process, the attention it generated, and the outcome you delivered. Real stats - views, offers, days on market, over-ask price - build credibility and spark curiosity from nearby homeowners who wonder, “Could that happen for me?”

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In a stack of mail, this one stands out.

When you’ve got a listing with true wow factor, you don’t need to oversell it—you just need to get it noticed. This Just Listed postcard does exactly that. The headline (“7 reasons to love…”) sparks curiosity, and the clean layout makes it effortless for readers to scan and imagine who this home might be perfect for.

Use this campaign to spark word-of-mouth momentum. It’s designed to reach the people your network knows - friends, family, or coworkers who might be looking before they’ve even started their search.

Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.

Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.

This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.

Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.

Use this campaign to reengage your database, deepen trust, and create new listing opportunities.

Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.

Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.

This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.

Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.

Use this campaign to reengage your database, deepen trust, and create new listing opportunities.

Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.

It’s built around a format that consistently performs: lead with a relevant market insight (“We’re seeing a big jump in buyer activity in [Area]”) then invite your audience to identify themselves. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.

Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.

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During the busy Spring season you were likely too busy to send out your “Just Sold” letter.

Don’t worry, we’ve got you :)

Here’s what we want you to do:

1. Make a list of all your notable sales in the Spring.
2. Create a personalized version of the letter below.
3. Mail them to all the similar homes in the neighborhood. 

It’s never too late to send a Just Sold.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.

The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.

Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.

The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.

Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.

It’s built around a format that consistently performs: lead with a timely, relevant stat, then invite your audience to identify themselves. The data point (“mortgage applications just rose 5%”) creates urgency and credibility. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.

Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.

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Every time you complete a CMA, you’re sitting on a conversation starter.

Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.

That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.

The “reasons to sell” letter is one of our most successful direct mail campaigns because it destroys the biggest objection right out of the gate: “It’s not a good time to sell.” By grounding your message in real, local data - buyer activity, price stability, and days on market - you’re helping prospective sellers shift their perspective.

Plug in your numbers. Customize the reasons if needed. The key is relevance: make it unmistakably about your market, not the national headlines. Then get this one printed for your farm. It’s direct, data-backed, and proven to convert hesitation into conversation.

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Two years ago, rates were 7.91%. Now, they’re flirting with the fives.

Five isn’t just another number, it’s the magic number.

When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.

So what can you do with this information?

Use it to book your next appointment. Send this text to 50 prospects today.

“Goodbye [Area]” videos keep popping up, and they seem to always blow up. Thousands of views, tons of comments. People can’t look away.

This template was inspired by two standout videos on that theme by Nicholas Miele and Kyle Talbot to help you talk about the shift in a way that’s real and useful. You’re not fear-mongering or chasing clicks. You’re showing what’s actually happening, how it impacts buyers and sellers, and what smart moves look like right now.

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.

Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.

That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.

Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

Rates just gave you the perfect reason to text.

With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.

This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

This time of year is perfect for a soft, strategic touchpoint.

As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.

Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.

Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.

The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:

• Interest rates are still high.
• The stock market is correcting.
• The economy feels uncertain.
• What if prices drop?

If you don’t address that voice, you’ll lose them before the conversation even starts.

That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.

It’s a simple shift, but it changes everything.

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Everyone’s talking about how expensive your market’s gotten. But few agents are showing buyers where value still exists — and that’s your edge.

This campaign was inspired by two standout San Francisco creators, Austin Klar and Ruth Krishnan (specifically this video and this video) who are both masters at turning local insight into authority-building content.

That’s exactly what this YouTube script helps you do. It positions you as the go-to expert who knows not only where the best homes are, but why they’re smart buys in today’s market.

Use this video to shift the conversation from “everything’s overpriced” to “here’s where opportunity still lives.”

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

This one’s all about access.

The goal is to make it feel like you just pulled out your phone and started recording: quick and casual.

Below you'll find the Instagram Reel script. The idea here is to turn the camera around (similar to what Jimmy does in this IG Reel) to show your MLS screen like, “Hey, look what I’m seeing right now.” That behind-the-scenes glimpse creates instant credibility and curiosity. People feel like they’re getting insider info they normally wouldn’t see.

End with a clear CTA to have them send you a DM if they want the list.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.

Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”

One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.

Time to start more conversations.

Nearly 1 in 5 listings took a price cut last month, according to Realtor.com. 

That shift gives us the perfect opening for a direct response email with something timely and relevant.

Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:

Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?

If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.

Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week.

That’s why we created this template. Go here to build a map of where the listing is located.

Then follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.

That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.

From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.

Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

You had me at “exposed brick and green marble kitchen.”

That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.

Here’s how it works:

Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.

Then, share the photos to give people a quick visual hit of the home.

Keep the details light: only share the number of bedrooms and the neighborhood. 

Wrap it with a poll:
→ Yes please
→ Interested

Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

Sam RP - 70 leads 

1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”

• Swap in your real variance (e.g., $39,000)
• Add your brand colors or logo

2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.

3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.

4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker

Update the 2 response options to:
→ Yes!
→ Absolutely

5. Post Your Story
Tap Your Story to publish.

6. Follow Up with Poll Responders

Check your poll results in your viewer list

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When Levi Lascsak’s price-cut video went viral with 149K views, it proved just how much attention this kind of content commands. The good news? You don’t need to walk through every home to make it work. This template gives you the same impact powered by market data and your own voice.

Price reductions are hitting across the board right now. Use them to spotlight motivation, highlight opportunity, and start more conversations.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.

Send this to everyone who opened yesterday’s email and watch how many conversations you start.

A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.

If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.

Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.

Follow up tomorrow with everyone who opens this email and send them this text.

You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.

As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.

This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.

Rates that start with a “3” carry more weight than most people realize.

That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.” 

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.

Everyone who opens this email? Send them this follow-up text tomorrow.

Fannie Mae is projecting rates to slide under 6% by the end of 2026. That gets people thinking: At what point would I finally jump in?

That’s the question this Story is built around. By asking followers for their “magic” mortgage rate, you’re not only sparking engagement—you’re qualifying your audience. Anyone who responds is signaling intent, curiosity, or at least awareness of where rates are headed.

And that’s the win here: a simple poll that creates interaction, reveals buying signals, and keeps you top of mind when the timing feels right. We’ve even included a recommended follow-up script to make those conversations easy.

This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

Rates don’t have to fall far to shake things up.

If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.

And that kind of shift would push home sales up by 13%.

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.

Everyone who opens this email? Follow-up with this text tomorrow.

This script is a positioning tool. The hook gets attention because it taps into the question everyone’s asking: what happens if rates fall further? That curiosity is your opening to share insights that matter.

The strength of this video is in how it frames the numbers. You’re not dumping stats, you’re connecting them to real decisions buyers and sellers are weighing right now: affordability, confidence, and timing. That’s what makes you the trusted guide, not just another voice repeating headlines.

Bottom line: use this video to show authority, spark conversations, and keep yourself top of mind when people start making moves.

Hidden towns drive outsized attention - and action.

Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.

Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.

Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.

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You’ve likely seen these videos everywhere lately - and for good reason. They rack up views, spark debate, and get people talking. This format works because everyone has an opinion about neighborhoods. When you rank them, people can’t resist chiming in.

This template was directly inspired by Austin Klar’s video “I Ranked San Francisco’s BEST Neighborhoods (Tier List),” which pulled in 27,000 views. We studied his approach, broke down what made it work, and built this version so you can easily apply it in your own market.

The result? A high-energy, proven format that not only drives views but also starts conversations in the comments and positions you as the local expert. All you need to do is plug in your neighborhoods, your details, and hit record. When you’re ready to upload, we’ve even included a YouTube title and description you can copy-paste to maximize reach.

Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.

That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.

That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.

This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This one’s built for your SOI and past clients.

It’s a simple check-in without any agenda.

You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.

From there, pick one of the hooks based on what’s happening near them:

• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?

It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

Easy for them to answer. Valuable for you to track.

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This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

The stat leads: “There are now 518,801 more home sellers than homebuyers in the U.S.”
Then the question: “If more homes come on the market, I will…”

→ Consider buying in 2025
→ Look for investment property
→ Wait until 2026

Easy for them to answer. Valuable for you to track.

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It’s post–Labour Day, and like clockwork, new listings are flooding the market.

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

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There are 518,000 more home sellers than buyers right now. (Redfin)

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.

We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.

Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.

We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.

An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.

That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?

It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.

Don’t text your whole list. Text the people who already raised a hand.

Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.

This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.

This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.

This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email. 

The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.

And the close - “Maybe I can help” - keeps it human, conversational, and approachable.

Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.

We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.

Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.

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When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

And the magic is in the close: ending with a simple, “If rates drop any lower, should I reach out?” It surfaces intent without forcing it. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

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When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.

The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”

That’s it. Don’t overthink it. Don’t over-design it.

Just post it.

Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.

It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.

This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.

The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

We should probably go ahead and recruit Scott Steadman for the creative team at ListingLeads.com. The postcard he shared in our Mastermind Group was that good. From the headline to the body copy to the clear CTA, it nailed everything. Naturally, we had to turn his brilliance into a template you can use for your own Just Sold campaigns.

Here’s why this matters: most “Just Sold” postcards blend into the pile of mail on the counter. They brag about the sale but fail to connect with the neighbor holding the card. This one cuts through. It speaks to the reality of the market, shows proof of performance, and gives homeowners a clear next step. That combination is what creates conversations, and conversations are what lead to listings.

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A “Just Sold” letter without the story behind it is a wasted opportunity. Numbers alone don’t inspire confidence, but details do. Homeowners want to know how you got the result, not just that you did. That’s where this campaign shines.

S/O to Vanessa Reilly who created the Just Sold letter (her example below) that inspired this template.

By pulling back the curtain - sharing the strategy, the marketing, the preparation - you’re showing the sweat. You’re giving neighbors insider access they won’t get from Zillow or Redfin. This positions you not as another agent bragging about a sale, but as the expert who knows exactly how to maximize value in their neighborhood.

If you’ve got a standout sale, this is the letter that turns it into momentum. Clear proof. Clear results. And a clear next step for anyone wondering, “What could my home sell for?”

Don’t wait until you secure the listing to start building relationships with the neighbors.

Here’s a strategy to implement as soon as you book the listing appointment: 

1. Build a list of nearby homes using a tool like Propstream.

2. Send this letter to the neighbors. 

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities. 

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home, you’re building your listing pipeline. 

This strategy can effectively transform one listing opportunity into two or three additional ones.

There's power when you tell the truth in your marketing.

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Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”

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This is a principle in advertising.

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Tell people what they already know with your direct mail marketing. 

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This strategy is a perfect example.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

This direct mail campaign generated a $2M listing. 

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Total spend, $1,200.

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We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.

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Here’s why it worked:

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1. We had social proof (“Your neighbor hired us”).

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2. We provided specifics about the sale that couldn’t be found online.

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3. We shared a relevant statistic that piqued their curiosity.

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Most importantly, we had a clear and direct call to action targeted towards serious sellers.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

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The cost is about $1.20 per piece.

This strategy is called Zillow vs Agent.

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(S/O to Jacob Stark for executing this strategy.)

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First, a question for you: What happens to the Zestimate when you list a property?

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Right—it changes to the list price.

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Talk about the biggest punch in the gut.

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If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

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What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

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But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

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Here's how to take advantage of that—

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Before you put the home in the MLS, take a screenshot of the Zestimate.

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Then after you sell it, you have a before and after to showcase how great you are at your job.

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Here's the exact copy to use in your letter.

1 listing appointment, 120 letters sent.

Here's how the ZMA works:

1. Print out a screenshot of their Zestimate

2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)

3. Mail to your farm. Handwritten is better than mass-produced.

Pro-tip: Use Propstream to build your list and use the following parameters:

7+ years

4%+ interest rate

Owner occupied with 30%+ equity

Of course, feel free to adjust based on your own knowledge of the market.

You’re going to love this strategy. 

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We all know that unsolicited CMAs work.

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What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.

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The process goes like this:

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1. Do 5-10 CMAs.

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2. Highlight the most notable one.

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3. Send this letter to your farm.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.