Join Jimmy Mackin and Lee Adkins as they unpack why the market is “unpredictably good,” spotlighting mortgage rates briefly dipping below 6% and what that means for buyer purchasing power and consumer psychology. From there, Jimmy and Lee walk through the simple weekly execution plan built around three goals: engage your database, convert your database, and grow your database. You’ll hear how “Deal of the Week” emails and Instagram stories drive replies and leads, why email marketing is still outperforming other channels, and how to turn engagement into real appointments using the weekly Power Hour texting script. They also preview upcoming Listing Leads upgrades—like new AI-powered creative prompts for faster customization—and tease a major product announcement: the launch of Better Email, a new email platform with automations, templates, and team functionality designed to make consistent marketing easier than ever.