Chris calls out what most agents feel: AI fatigue - meaning - too many tools, not enough real results. His advice is blunt: pick one clear goal and use AI to make your listing marketing sharper and more consistent. He walks through how better prompts lead to better work: cleaner listing descriptions, real neighborhood context, simple market snapshots, and personalized seller scripts you can actually use. The point isn’t to be fancy. It’s to get one solid win, prove the value, and build from there. This is how you create reliable content that helps you stand out in a small, specific market.