This week’s plan centered on one idea: re-engage your database now, before rates settle into the mid-5s and buyers flood back in. We opened with a value email explaining how lower rates reshape home values, then shifted to an SOI text built around a simple psychological cue: “made me think of you.” From there, we moved into activation—an Instagram poll surfacing near-term buyers—and wrapped with the “Not” Just Sold Letter: a six-months-late, data-backed seller piece designed to revive missed spring listings. The message was clear: engage early, follow up personally, and turn old wins into new pipeline.