This week’s kickoff is a reminder: the agent with the most conversations wins. And conversations come from better marketing done consistently. The plan is simple—engage early with Deal of the Week and Email of the Week, then convert warm opens with Wednesday’s text scripts. Use repetition to your advantage. Social isn’t extra; it’s how you grow your brand and your database. Lean on the viral leaderboard, steal the formats that work, and don’t overthink originality. Lead with revenue early in the week, build your brand at the end, and keep shipping—boring is a competitive advantage.