This week is built for October’s reality: serious buyers hunting value and serious sellers making moves. Your job is to spark conversations, not chase perfection. Monday starts with Deal of the Week—no links, no photos—just a clean hook that gets them to reply. Tuesday leans into price reductions with a value-first email. By mid-week, you shift to conversion: text everyone who opened, and ask a question they already know the answer to. End of week is pure growth—Instagram polls, simple reels, and steady top-of-mind presence. The mindset: consistency wins, segmentation is overrated, and the first agent they talk to wins.