Direct mail still works, if you do it with precision. Tiffany and Scott break down a high-ROI approach: build a real avatar, target micro-lists, and mail fewer pieces with better intent. They show how to use turnover data, ownership length, and hyper-local details to reach the right seller, not every homeowner. The messaging matters: tell the truth about the market, kill the objections in their head, and stay on-brand. And when the phone rings, connect fast, human, and real. The outcome? Listings earned through relevance, repetition, and relationship.