Best Videos & Hooks

Nicole Odom reached out to me to help her revamp her Neighbors Only Open House letter.

The formula we used is simple—

👉Direct and clear opening

👉Urgency

👉Encouraged her neighbors to bring a friend/family member

👉Added a subtext that “I’m good at my job”

Whenever you’re creating a marketing campaign, it’s vital that you understand the emotion you’re trying to elicit and the action you want to trigger.

You should 1000% use this for your next listing.

direct-mail-templates

FSBO Postcard

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).

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This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

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This strategy includes a QR code, but we're going to do something a bit different…

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When the consumer scans this QR code, it will automatically pull up a text message for them to send.

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Here's how it works:

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1. Use this website to create your QR code.

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2. Select SMS.

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2. Enter your number and add the message you want.

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i.e. Hi [Agent Name],

I just got your postcard and I'm curious to find out why fewer people are selling their homes by themselves.

Thanks!

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3. Add it to your postcard.

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Here's a text that you can use as your reply:

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Hi [First Name],

‍Thanks for reaching out.

Here are 3 of the top reasons why:

Commission Costs: FSBO sellers often pay a commission to the buyer's agent, which can deter them from selling independently. They're doing all the work and still paying fees.

Marketing Challenges: FSBO sellers typically face difficulties in effectively marketing their properties, resulting in lower visibility and fewer offers.

Lower Sales Prices: Homes sold through FSBO frequently fetch lower prices compared to those sold by realtors, leading sellers to accept less favorable offers.

If you have any more questions, let me know. 🙏

direct-mail-templates

Charlie King Magic Buyer Letter

You might already be familiar with the Magic Buyer strategy—a direct mail strategy that engages potential sellers by outlining who your buyers are and what they're looking for.

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This is the Charlie King version.

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Within 1 week, Charlie King had 5 calls from this letter.

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S/O to Jeremy Applebaum who sent out 83 Magic Buyer Letters and landed 3 appointments.

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It's simple:

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1. Write a letter to homeowners who live in the neighborhood where your buyer is looking to live.

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2. Provide context on the situation and be specific in describing what your buyers bring to the table.

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3. Include a direct response CTA if they're interested in selling.

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By directly engaging homeowners with specific details about what the buyer is looking for—and showcasing the serious intent of your clients—you not only pique interest but also position yourself as a proactive, dedicated agent.

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Below you'll find two examples of this letter—the first is Charlie King's original. The second is my version.

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Let's get to work.

direct-mail-templates

Expired Letter

Felt like Expired letters needed a little love.

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Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.

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Here's why this Expired letter hits different—

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1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.

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2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…

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3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.

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4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.

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5. Value > Pressure. Offer your insights and value upfront without asking anything in return.

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Next time you need an Expired letter, give this one a try. 👇

direct-mail-templates

Days On Market Email

S/O to Jeremy Davis from Palm Agent.

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If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.

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If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?

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Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.

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Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?

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It matters because it could literally cost them thousands of dollars in equity they've earned.

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This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.

email-campaigns

TMA

Way too many agents are waiting for people to raise their hand to say they want to sell.

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As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

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The TMA strategy is so incredibly simple.

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Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.

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That's it.‍

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If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

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That math just works.

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This has got to be in your daily SOP.

text-scripts

What's holding you back?

One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

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For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.

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Here's why it works:

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1. The email opens with a relevant hook about how more sellers are entering the market.

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Pro-tip: Localize the inventory data for your market.

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2. Including "Out of curiosity" softens the ask.

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3. Multiple choice makes it easy to answer.

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4. It includes a compelling p.s. with a relevant CTA for a home value report.

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Put it to work.👇

email-campaigns

Spring Planning Text

The spring market might be the best time of year to touch base with your past clients.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.

Don't overthink it—send this text today. 👇

text-scripts

Jason Wright Name Your Price Direct Mail

Jason Wright brilliantly executed the Name Your Price direct mail campaign.

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The results?

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5000 sends. 500+ QR code scans. 8+ listing appointments.

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And here's the thing—he only included a QR code. That's it. (see the example below)

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The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:

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1. The price they'd want to list for

2. Their property address

3. Their email and contact info

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(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)

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Then he followed up immediately.

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Marketing—done like this—is magic. 🔥

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To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇

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direct-mail-templates

2024 Magic Buyer Letter

If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.

That's exactly what the 2024 Magic Buyer Letter is about.

It's an opportunity for you to go the extra mile for your buyer.

It's an opportunity for you to start more conversations.

It's an opportunity for you to generate more listing opportunities.

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As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:

1. Specific data points about who your buyer is and what they're looking for

2. Social proof to prove that you're great at your job

3. Your personal cell number

4. A direct response CTA in the p.s.

direct-mail-templates

Deal of the Week Text

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.

‍Brad McCallum sent a Deal of the Week email and got 20 replies.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Here's the text. ⬇️

text-scripts

Look Up Your First Home On Zillow

This is a 🔥 social media tactic.

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Leverage IG polls or a Facebook post to ask an engaging question, then DM people who respond.

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This is a rinse and repeat strategy that you can leverage each week to have more real estate related conversations with people who are connected with you on social media.

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Watch the magic unfold when you stop scrolling and start engaging.

social-shareables

List of Off-Market/Coming Soon Homes

S/O to Jason Cassity for executing a brilliant Coming Soon strategy specifically for new construction.

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Here's why this campaign works:

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1. An "Early Access" angle that provides information to the consumer that they won't find online.

2. He includes a map of where the homes are located in the email.

3. He ends with a casual CTA and offer to schedule a pre-market showing.

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Try it out. ⬇️

email-campaigns

Engagement Poll

Vanessa Reilly shared with me an Instagram strategy she's using to start more conversations on social media.

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So far, she's engaged with 3 serious buyers from this one tactic.

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This should 100% be a go-to tactic for the buyer agents on your team.

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Here's how it works:

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1. Create an engaging poll question (I'll drop some ideas in the comments)

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2. Send a DM to anyone who engages with a soft easy to answer follow-up questions.

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That's it!

social-shareables

Offer Poll

This is a great tactic by Will Draper.

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He asked a simple question on an IG poll—

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Who wants a list of all the available new construction homes in El Paso?

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Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."

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That's 41 leads they can DM and set an appointment with.

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And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.

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This is how you use Instagram on buy side angles to generate sell side leads.

social-shareables

Deal of the Week IG Poll

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.‍

Brad McCallum sent a Deal of the Week email and got 20 replies.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Here's the IG Poll. ⬇️

social-shareables

Just Sold Zestimate Post

Here's how you can generate Instagram Seller Leads using the Zestimate. ⬇️

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Step 1: Always take a photo of the Zestimate before you put it in the MLS. This helps you avoid Zillow's fancy algorithm from taking credit for your pricing strategy.

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Step 2: When you sell the home above the Zestimate, promote it as an IG story.

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Step 3: Create a poll with the question: Is your Zestimate accurate?

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Step 4: DM every person who responds to the poll with a CMA offer: Hey [First Name], I noticed that you responded that our Zestimate was wrong. Would it be helpful if I put together a professional home equity for your home? It will be much more accurate than an online tool.

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Step 5: Schedule calls to review the results with your prospects.

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NOTABLY: If you don't have a good example of a Zestimate, skip step 1 and 2 and go right to step 3.

social-shareables

Working In Public

You’re going to love this strategy.

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We all know that unsolicited CMAs work.

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What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Create a story on IG.

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4. Add the poll. (see example below)

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5. DM everyone who opts in.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

social-shareables

Just Sold: Show the Sweat

We like to tell the consumers that selling is easy, fast and simple.

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This message gets reinforced through postcards that tout results like:

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“Sold in 3 days” or “Above Ask Price”

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This devalues our service.

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So what’s the alternative?

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Show the sweat.

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This is a postcard my team at Curaytor created for our client, Gretchen Coley.

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Here’s what I love about this postcard:

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There’s a hook “Even our clients were shocked”
We highlighted the pain the customer was experiencing
We broke down our strategy (showed the how)
We provided a specific performance metric to help reinforce the story
We ended with a clear call to action

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Put it to work for you. ⬇️

direct-mail-templates

Ray Ellen Strategy

One of the smartest ways you can use your email marketing tool is to cross-promote your social media posts.

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This is one of my favorite strategies implemented by Ray Ellen.

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Here's how it works:

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1. Find a notable listing in the MLS (or Off-Market).

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2. Write a brief post about it on social media with a CTA to DM you if they're interested.

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3. Send an email blast to your database LINKING to your social post.

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This is something you could do SEVERAL times a month to generate inbound opportunities.

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Ask Ray. It works.

email-campaigns

Exclusivity Ends in 24 Hours

When you have a Coming Soon listing and you hit the 24 hours before it goes live, send this email.

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Here's why it works so well:

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1. It creates urgency. The goal of the subject line, "Exclusivity ends in 24 hours" is to get as many people to open the email as possible.

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2. It piques curiosity. Share some info, but not all the info. Share one photo (the "money shot") but not all the photos.

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3. It has a strong CTA. Don't drive them to a website. Get them to call.

email-campaigns

I'm about to go meet a potential seller

This is rarely talked about in the real estate marketing world but one of the best ways to attract high-quality seller leads is by doing high-quality marketing of your current listings.

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Prior to the home going on the market, this is the first email you should send.

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It's a simple way to add incredible value to both potential buyers and your seller. ⬇️

email-campaigns

Forward to a Friend

In his book Viral Loop, Adam L. Penenberg profiles the rise of Hotmail, and tells the story of how it happened.

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To help spread the word about Hotmail, they added this line...

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"p.s. I Love You. Get a free email at Hotmail.com"

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That small hook at the end of the message created a hockey stick growth for them.

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So here's the zen learning…

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The people in your database may not be buying today but they know someone who is.

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More importantly, they can introduce you to a new prospect with the right hook.

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The next time you have a listing to promote, try this email below.

email-campaigns

ZMA Email

Every time you complete a CMA, it's an opportunity to start more conversations.

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Take your most marketable CMA and turn it into an email campaign to generate seller leads every week.

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this email.

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4. Start more conversations.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

email-campaigns

Value Based Voicemail: Market Updates

This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.

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Here's why it works:

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1. Relevant, hyper-local market data that gives a reason to reach out.

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2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.

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3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.

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Next time you discover a local market trend that prospective sellers need to know about, try this script.

text-scripts

Value Based Voicemail: Just Sold Strategy

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

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The strategy is simple—

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1. Give them valuable information about the sale that they might not find online.

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2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.

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This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.

text-scripts

Buddy System CMA

Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.

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So why not switch it up?

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Using the Buddy System CMA strategy, swap lists with a colleague.

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Here's the exact script you can use.

text-scripts

The Matchmaker Strategy

This is a tactic we like to call The Matchmaker Strategy.

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Here's how it works:

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1. After you sell a property, call your buyer leads using the first script.

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2. Then, after you call your buyer leads, call homeowners in the area using the next script.

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It's that simple.

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Try it and see if it works for you.

text-scripts

Listing Appointment Script

Don’t wait until you secure the listing to start building relationships with the neighbors.

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Here’s a technique to implement as soon as you book the listing appointment:

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1. Build a list of nearby homes using a tool like Propstream.

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2. Enrich the list with contact information (skip tracing).

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3. Use the following script to make calls and send personalized emails.

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If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.

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By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.

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This strategy can effectively transform one listing opportunity into two or three additional ones.

text-scripts

One More Thing: Referral Script

Asking for referrals can feel hard.

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This script reframes the typical referral script.

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The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client.

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From there, make a genuine offer to help someone in their network.

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Try it out. ⬇️

text-scripts

One More Thing: Hidden Sellers

One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.

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Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.

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The problem? Most consumers will immediately put up a wall.

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Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.

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So here's what to do instead:

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Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.

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This simple swap will lead to significantly better results.

text-scripts

Seller Script for Building Your Listing Pipeline

Almost everyone has a prediction on where they think the market is headed.

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And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?

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This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.

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Here's how to start the conversation. ⬇️

text-scripts

If I could find you an off-market cash buyer...

Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.

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So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.

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Here's the script you can copy/paste.

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Send this to 5 of your clients in your database this afternoon.

text-scripts

Ken Pozek's Equity Update

Proactively sending CMAs is a killer strategy.

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It's exactly what Ken Pozek and his team did to generate $80,000 in commission.

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Here's the data he shared:

30 CMAs
12 Appointments Booked
5 Listings (all closed)
6 Deals in total (1 doubled-ended)

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Here's the exact script his team used when they reached out to their SOI with their CMA.

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Imagine if you started executing 5 of these a week?

text-scripts

3% Text

You've probably got a database full of clients who are never going to sell their house.

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Because if they were to buy their same house again today, their mortgage payment would be more than double.

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It makes sense why you might think that there isn't much value in staying in touch with these folks…

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But that would be short-sighted.

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Happy clients are your best referral sources.

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Try this text message instead.

text-scripts

1:1 Market Update

How do you generate more listings?

Have more conversations.

Here's how:

Professional agents study the market daily, but most don't do anything with that insight unless asked.

Here's what I want you to do:

The next time you review recent sales, text someone in your SOI who lives near that property.

This is a 1 to 1 market update that is…

Easy to digest.

Personalized.

Relevant.

When you get a response, provide them with all the information about the sale and offer a free home valuation report.

Start doing 5 of these a day and watch the magic happen. 🚀

text-scripts

Equity Update Direct Mail

Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.

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S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.

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Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.

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The process goes like this:

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1. Do 5-10 CMAs per week.

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2. Highlight the most notable one.

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3. Send out this direct mail letter.

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Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

direct-mail-templates

1 in 5 (Canada)

This tactic is fire.

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If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.

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Doubling down on your winners is how you can get more listings in a low inventory market.

direct-mail-templates

1 in 4

This tactic is fire.

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If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.

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Doubling down on your winners is how you can get more listings in a low inventory market.

direct-mail-templates

The Flattery Campaign

If you're looking for a strategy to build instant rapport with prospects, it's this one.

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Every homeowner wants to feel like they made a smart investment buying when they did, where they did.

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This is an opportunity for you to affirm their decision and prove it with relevant market data.

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The flattery angle is a smart way to engage the consumer, provide value, and build trust.

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And of course, don't just send the campaign and stop there.

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Hit the phones to follow-up.

direct-mail-templates

You live in a hot neighborhood

If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:

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1. It educates the potential seller on the current market trends they should know about.

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2. It creates a sense of curiosity about their home's value.

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3. It positions you as the local expert.

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Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.

direct-mail-templates

Turnover Rate

This is a great angle that answers the question "Why should I sell now?"

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Here's why it works:

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1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.

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2. It includes a compelling, direct response CTA.

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3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.

direct-mail-templates

Compare Options

Most people don't know all their options when it comes to selling their home.

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Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.

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This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.

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This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.

direct-mail-templates

This Facebook Ad Helped Sell This Home

This is a fantastic Just Sold angle.

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S/O to Cole Team Real Estate for executing this brilliantly.

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This is a strategy we like to call Market your marketing.

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It's one of the best ways to turn your recent sales into more listings.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

direct-mail-templates

The Yellow Letter Strategy: Truth In Marketing

There's power when you tell the truth in your marketing.

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Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”

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This is a principle in advertising.

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Tell people what they already know with your direct mail marketing.

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This strategy is a perfect example.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

direct-mail-templates

The Yellow Letter Strategy: Just Sold

This direct mail campaign generated a $2M listing.

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Total spend, $1,200.

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We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.

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Here’s why it worked:

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1. We had social proof (“Your neighbor hired us”).

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2. We provided specifics about the sale that couldn’t be found online.

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3. We shared a relevant statistic that piqued their curiosity.

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Most importantly, we had a clear and direct call to action targeted towards serious sellers.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

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The cost is about $1.20 per piece.

direct-mail-templates

ZVA

This strategy is called Zillow vs Agent.

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(S/O to Jacob Stark for executing this strategy.)

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First, a question for you: What happens to the Zestimate when you list a property?

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Right—it changes to the list price.

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Talk about the biggest punch in the gut.

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If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

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What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

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But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

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Here's how to take advantage of that—

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Before you put the home in the MLS, take a screenshot of the Zestimate.

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Then after you sell it, you have a before and after to showcase how great you are at your job.

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Here's the exact copy to use in your letter.

direct-mail-templates

ZMA

1 listing appointment, 120 letters sent.

Here's how the ZMA works:

1. Print out a screenshot of their Zestimate

2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)

3. Mail to your farm. Handwritten is better than mass-produced.

Pro-tip: Use Propstream to build your list and use the following parameters:

7+ years

4%+ interest rate

Owner occupied with 30%+ equity

Of course, feel free to adjust based on your own knowledge of the market.

direct-mail-templates

Working in Public

You’re going to love this strategy.

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We all know that unsolicited CMAs work.

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What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.

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The process goes like this:

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1. Do 5-10 CMAs.

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2. Highlight the most notable one.

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3. Send this letter to your farm.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

direct-mail-templates

Just Sold

Just Sold Letters + Circle Dialing works.

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The following campaigns resulted in multiple listing appointments.

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Here's the pro-tip:

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1. Build a targeted list. Ideally, homes that fit in your local "sell-box."

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2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.

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3. Make your offer clear and compelling.

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And finally, don't wait for the inbound calls.

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Hit the phones to follow up.

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This needs to become an SOP every time you sell a home.

direct-mail-templates

Orphan Buyers

There are probably people in your database who bought a house with a real estate agent who no longer carries a license.

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They've been left to fend for themselves and probably have no relationship with an agent at this point.

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If you were to market to them…here's what you might say.

direct-mail-templates

Neglect Strategy

You're either going to love or hate this strategy…

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We've all heard the stat that 87% of consumers say that they'd work with their agent again, but only 12% do. (Source: NAR)

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Part of the reason why that is, is because the consumer never hears from their agent again after they buy or sell.

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This strategy speaks to those folks directly.

direct-mail-templates

Reasons why people are selling this [season]

This letter generated a $2,100,000 listing that sold in 2 weeks.

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While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

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We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.

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Here's why it worked:

1. The audience matches the message

2. The call-to-action answers the "Why now?" question

3. The social proof creates confidence

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Don't believe the adage that it takes 12 months to generate an ROI from direct mail.

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A well crafted message that has a clear call to action can drive immediate results.

direct-mail-templates

We Have Buyers

Every buyer is an opportunity to get a new seller.

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That's why when you have buyers who are looking in a specific neighborhood, send out a direct mail campaign that describes who they are and what they're looking for.

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S/O to Jason Cassity for going the extra mile for his clients using this strategy.

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Would this strategy work in this market? 100000000%.

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Don't stress about the market, your competition, or the economy—focus on what you can control.

direct-mail-templates

Magic Buyer Letter

Every buyer is an opportunity to get a new seller. The Magic Buyer letter is simple:

Write a letter to homeowners who live in the neighborhoods where your buyers are looking to live.
Be specific in describing who your buyers are and what they're looking for.
Encourage these homeowners to contact you if they're interested in selling.

Would this strategy work in this market? 100000000%.

Don't stress about the market, your competition, or the economy—focus on what you can control.

direct-mail-templates

35,234 people saw 36 Grant Drive

One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

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35,234 people saw this on Facebook is an irresistible hook.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

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So the next time you sell a home:

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Take a single WOW metric from your advertising or marketing campaigns.

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Send this email.

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Then, record a video and share it on social media.

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Then, mail a letter to nearby neighbors.

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Rinse and repeat.

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Selling is a bad idea

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

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Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

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Selling your home is painful.

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It's emotional.

It can be overwhelming.

And it costs $$$.

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Even when it's easy, it's not.

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There's an adage in marketing, a small admission is how you gain large acceptance.

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So let's address the pain head-on.

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This campaign can also be used for a direct mail letter and a short-form video on social media.

email-campaigns

What's your plan? [Land & Expand]

This is a strategy we call "Land & Expand."

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It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

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Hi [First Name],

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Hope you’re well my friend. I just sent you an email.

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Let me know if you fall into bucket #1, #2 or #3 🙏

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Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

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The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

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Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

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As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

email-campaigns

Rent vs Sell

You probably have potential sellers in your database who are curious about whether they'd benefit more from renting or selling.

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So, why not speak directly to this particular prospect and offer them a Rent vs Sell Analysis?

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You might be surprised with the responses you get.

email-campaigns

Favor

We all know that reviews matter.

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But if we're honest, most of us might miss the opportunity to capture the story and the sentiment from a happy client after the transaction.

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This is an email you can send to your past clients immediately after you help them complete the transaction.

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The best part?

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It actually includes five questions to make it easier for them to leave a review.

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Be sure to include the link to where they can write the review, right in the email.

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If you do success stories with your past clients, you can also use these questions in your interviews.

email-campaigns

How much profit will you actually get if you sell your home?

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

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Use this script to provide incredible value to potential sellers.

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Pro-Tip: PalmAgent ONE is a fantastic app to help you with Net Sheets estimates.

email-campaigns

Should I?

This is a situational script that has CRUSHED.

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You can uncover buyer and seller leads simply by asking permission.

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Should I contact you if…[insert scenario]

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...rates drop below 6%?

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...a home near your property sells?

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...they do a price reduction on 123 Main Street?

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That's it.

email-campaigns

The Godfather Strategy

This exact email landed Jason Cassity an $800,000 listing appointment. Don't overthink it…

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Send this to your database today. ⬇️

email-campaigns

Equity Update Email

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

email-campaigns

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