Marketing worth stealing.
Campaign breakdowns, scripts, and market takes from the team behind the weekly plan. With receipts.
Listing marketing
The simplest way to book more appointments - add a 2nd touch (here's how)
The second touch is a second message you plan before you send the first one. In my experience working expired, farm and database lists, most outreach stops after one message. If nobody answers, the agent moves on to a new list. A planned second message keeps the conversation going and makes it easy for the seller to reply.
Scripts·Database·28 openers
Scripts·Database·28 openers
Instead of running cash offer campaigns, try this instead
Two campaigns plus five marketable moments per listing, with the exact copy for each. Turn the database you already have into listing appointments.
When you list a home, does it sell? Your farm is full of people who already found out the hard way that the answer is often no.
Nine listing lead plays you can start this week. Scripts, letters, and flows included.
Most agents look at a buyer and see one commission. That's the wrong math.
Copy and paste scripts, organized by the one thing most cold outreach is missing: a legitimate reason to contact this person today.
Learn how to find expired listings on Zillow, spot motivated sellers, and turn vanished listings into a reliable source of high-converting leads.
Learn the best keywords for real estate listings, where to place them, and how to write keyword-rich descriptions that still sound human.
Turn expired listings into signed clients with a simple daily routine, calm scripts, and a meeting process that fixes what broke the first time.
Expired MLS listings aren’t dead ends. Learn how to spot the best ones fast, start the right conversation, and win the relist with a clear plan.
Learn how to use AI for real estate listings to write better copy, improve visuals, respond faster, and stay compliant without losing your voice.
Learn how to use just sold real estate postcards to generate seller leads with better design, smarter targeting, and follow-up that actually gets replies.
Use these expired listings letter examples to stand out fast, earn seller trust, and book more listing appointments with a simple follow-up system.
Use these expired listing scripts to start real conversations, handle pushback calmly, and book more seller meetings without sounding like a cold caller.
Learn how a real estate open house becomes a lead engine with smart promotion, neighbor outreach, and fast follow-up that turns visitors into clients.
Real Estate SEO: Optimize your real estate website in 2025. Implement top SEO strategies and best practices to rank higher in search engines.
At its core, effective real estate farming is zeroing in on a specific geographic neighborhood or demographic group, then systematically building your…
Finding new clients isn’t just about hoping people land on your website. You need real connections. That’s where real estate networking comes in. Building an…
People live on their phones. A text cuts through the noise when a call can feel intrusive. This isn’t about spamming anyone. It’s about starting real,…
Find the right real estate mentor to become a top producer. Get actionable tips on how to find a real estate mentor and accelerate your growth, from closing…
Proven channels and copy-and-paste playbooks to find seller leads and convert them to listings. Scripts, one-pagers, and campaigns that are ready to run. If…
See 40+ ChatGPT prompts for the real estate industry - listing descriptions, newsletters, social media marketing, CMAs, property valuation, and more.
What is GCI in real estate? Learn the definition, formula, broker splits, caps, and see examples to set income goals. Includes a step-by-step GCI vs net…
Learn how to grow your GCI with 7 proven levers top agents use to scale revenue, close more deals, and build long-term success.
Boost real estate marketing with retargeting ads. Learn strategies to keep leads engaged, build brand awareness, and convert prospects. For real estate agents.
Instagram Reels have become a powerhouse for real estate agents, offering 4X the inquiries of static posts and massive reach thanks to algorithm boosts. By…
Pocket listings are properties for sale but marketed privately through the listing agent’s network rather than being publicly listed on the multiple listing…
Real estate video ads on YouTube offer a powerful way to generate leads by combining visual storytelling with precise targeting, allowing agents to connect…
Real estate marketing in 2025 is all about combining tech-driven tools like AI content, short-form video, and predictive automation with old-school,…
Most successful real estate agents can talk a big game about marketing, but do you have a real estate listing marketing plan you can roll out on day one? If…
Below is a three-step blueprint showing how to acquire more listings, secure appointments, and multiply each closing, so every property becomes the center of…
The Ultimate Listing Presentation Template: Create standout real estate listing presentations. Use our listing presentation template to win listings.
Listing appointments can feel routine if you’ve been in the game a while, but a lot has changed in recent years. Sellers today have watched hours of YouTube…
Most agents don’t need more leads. They need better follow-up. That’s usually the missing piece. Agents are leaving tens of thousands of dollars on the table…
Agents often work hard to snag a new listing, only to celebrate the win, close the deal, and move on. No follow-up in the surrounding neighborhood. No…
Do you need more listings in 2025?Real estate has never been simple, but it can be especially challenging now, with more agents crowding the market and fewer…
Are you itching to level up your real estate lead game—like, now?The past few years, some agents scaled while others sat around complaining that their leads…
Below, I’ll share strategies (some I’ve tested, some I’ve coached others to use) that go beyond the tired “Just Sold” postcard. You’ll learn how to stand out…
Compare top real estate coaches in 2025 — pricing, format, and who each program best serves. Scannable table, short reviews, & a quick buyer’s guide.
Copy FSBO scripts that book previews and win listings—phone, text, email, DM, video, objections, and follow‑up. Includes a free, printable script pack.
The housing market has shifted in ways we couldn’t have predicted. In 2024, the median price for existing homes hovered around $400,000, but what really…
Learn where to get expired listing leads (REDX, Vulcan7, ArchAgent, Landvoice, Mojo, Espresso Agent), typical pricing, and scripts that convert—plus DNC/TCPA…
Are you hungry for more listings but tired of all the same old marketing gimmicks? Every time I’m on the road speaking at conferences, real estate agents come…