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Direct Mail Templates
This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”
For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.
This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.
This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.
It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.
Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.
Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.
This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.
Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.
Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.
Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.
By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.
If you want your listings to turn into more listings, this is the play.
The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.
Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.
Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.
Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:
• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions
Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.
A good Coming Soon campaign doesn’t just build anticipation—it builds connection.
This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”
We designed this campaign to make that moment more powerful.
It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.
This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.
Most Just Listed letters are forgettable. This one isn’t.
Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”
This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.
It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one
It’s not just a listing announcement. It’s a positioning play.
Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.
That’s what this campaign is built to do.
It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Just because it’s off the market doesn’t mean it’s off the table.
This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.
You’re not asking for a listing. You’re surfacing a possibility.
The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.
This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.
And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.
Sometimes the smartest move is the one no one’s expecting.
There’s one high-leverage play most agents never mention—and most sellers never consider.
The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.
This campaign feels personal and consultative, like you're sharing a trade secret.
It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.
And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.
Price isn’t always the problem. Exposure is.
Most sellers assume their home didn’t sell because it was priced too high.
And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.
That’s what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.
And it does two things instantly:
- Reframes the seller’s thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.
And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”
When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.
This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.
We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.
Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.
Every seller wants a better result—but few stop to assess what actually went wrong.
That’s what makes this campaign in The Summer Expired Series different.
Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro would—with clear, direct questions about pricing, prep, marketing, and exposure.
It’s simple, disarming, and incredibly effective. Because once a seller sees the gaps, they’re far more open to a better strategy—and a better agent.
This isn’t about assigning blame. It’s about creating clarity.
And clarity builds confidence.
A self-assessment that resets the conversation—and sets the stage for a smarter relist strategy.
Don’t ask for the listing. Earn their attention first.
When a seller feels burned by the process, the last thing they want is another pitch.
What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.
That’s why Campaign 1 in The Summer Expired Series leads with value.
Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.
This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.
This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.
Scarcity sells, especially in real estate.
Tell someone they can’t have something, and suddenly it’s all they can think about.
That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”
From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.
This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.
Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.
The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.
Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.
Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.
This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.
To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.
Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”
It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers.
Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.
This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.
The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.
Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.
It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."
Think about it this way....What are the reasons why someone would hesitate to reach out?
Address those concerns head on.
This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.
In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.
That’s the power of this piece—it delivers hyper-local proof that now might be their moment.
Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.
Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.
Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.
This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.
Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.
At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.
Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.
By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.
By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.
That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.
The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.
Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.
If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.
This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.
Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.
Why it works:
- The message is focused and fresh.
- The proof is tangible—real homes, real numbers.
- And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.
Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.
Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.
This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.
And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.
Expired listings are up 56% year to date, and that trend isn’t slowing down as sellers grow impatient and buyers grow pickier.
That’s why we created a new postcard campaign, one that isn’t just for expireds.
It’s designed to demonstrate your expertise so you never have to take on an overpriced listing in the first place.
Nearly 30% of CMA request leads transact within 12 months, which makes home value reports one of the most effective tools for generating future business. This postcard was built to capture that momentum. It grabs attention with a simple truth: those quick-click home valuations miss the mark more often than not. They can’t read the market shifts, the neighborhood upgrades, or the story behind the sale. You can.
Use this campaign to spotlight your expertise and expose the limits of online tools. Strengthen the message with a real example - where an automated estimate undervalued your client’s home by $XX,XXX - and watch how fast trust turns into opportunity.
When a home sells with impressive numbers, that story deserves to be told. It’s proof of what’s possible when strategy, presentation, and expert marketing come together. This Just Sold postcard turns your results into a powerful announcement: something is happening in this neighborhood - and you’re the agent making it happen.
Use it to showcase more than the sale itself. Highlight the process, the attention it generated, and the outcome you delivered. Real stats - views, offers, days on market, over-ask price - build credibility and spark curiosity from nearby homeowners who wonder, “Could that happen for me?”
In a stack of mail, this one stands out.
When you’ve got a listing with true wow factor, you don’t need to oversell it—you just need to get it noticed. This Just Listed postcard does exactly that. The headline (“7 reasons to love…”) sparks curiosity, and the clean layout makes it effortless for readers to scan and imagine who this home might be perfect for.
Use this campaign to spark word-of-mouth momentum. It’s designed to reach the people your network knows - friends, family, or coworkers who might be looking before they’ve even started their search.
During the busy Spring season you were likely too busy to send out your “Just Sold” letter.
Don’t worry, we’ve got you :)
Here’s what we want you to do:
1. Make a list of all your notable sales in the Spring.
2. Create a personalized version of the letter below.
3. Mail them to all the similar homes in the neighborhood.
It’s never too late to send a Just Sold.
Every time you complete a CMA, you’re sitting on a conversation starter.
Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.
That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.
The “reasons to sell” letter is one of our most successful direct mail campaigns because it destroys the biggest objection right out of the gate: “It’s not a good time to sell.” By grounding your message in real, local data - buyer activity, price stability, and days on market - you’re helping prospective sellers shift their perspective.
Plug in your numbers. Customize the reasons if needed. The key is relevance: make it unmistakably about your market, not the national headlines. Then get this one printed for your farm. It’s direct, data-backed, and proven to convert hesitation into conversation.
You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.
As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.
This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.
This letter works.
The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.
You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”
It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.
This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.
Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.
This letter works.
The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.
You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”
It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.
This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.
Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.
We should probably go ahead and recruit Scott Steadman for the creative team at ListingLeads.com. The postcard he shared in our Mastermind Group was that good. From the headline to the body copy to the clear CTA, it nailed everything. Naturally, we had to turn his brilliance into a template you can use for your own Just Sold campaigns.
Here’s why this matters: most “Just Sold” postcards blend into the pile of mail on the counter. They brag about the sale but fail to connect with the neighbor holding the card. This one cuts through. It speaks to the reality of the market, shows proof of performance, and gives homeowners a clear next step. That combination is what creates conversations, and conversations are what lead to listings.
A “Just Sold” letter without the story behind it is a wasted opportunity. Numbers alone don’t inspire confidence, but details do. Homeowners want to know how you got the result, not just that you did. That’s where this campaign shines.
S/O to Vanessa Reilly who created the Just Sold letter (her example below) that inspired this template.
By pulling back the curtain - sharing the strategy, the marketing, the preparation - you’re showing the sweat. You’re giving neighbors insider access they won’t get from Zillow or Redfin. This positions you not as another agent bragging about a sale, but as the expert who knows exactly how to maximize value in their neighborhood.
If you’ve got a standout sale, this is the letter that turns it into momentum. Clear proof. Clear results. And a clear next step for anyone wondering, “What could my home sell for?”
Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a strategy to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Send this letter to the neighbors.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home, you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
In a shifting market, fear is cheap (and everywhere).
You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”
But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.
Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.
That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.
It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.
Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)
Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.
They may not be raising their hands, but many are re‑evaluating what they own and why.
This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.