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Social Shareables
Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.
We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.
An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.
That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?
It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week.
That’s why we created this template. Go here to build a map of where the listing is located.
Then follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Hidden towns drive outsized attention - and action.
Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.
Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.
Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.
You’ve likely seen these videos everywhere lately - and for good reason. They rack up views, spark debate, and get people talking. This format works because everyone has an opinion about neighborhoods. When you rank them, people can’t resist chiming in.
This template was directly inspired by Austin Klar’s video “I Ranked San Francisco’s BEST Neighborhoods (Tier List),” which pulled in 27,000 views. We studied his approach, broke down what made it work, and built this version so you can easily apply it in your own market.
The result? A high-energy, proven format that not only drives views but also starts conversations in the comments and positions you as the local expert. All you need to do is plug in your neighborhoods, your details, and hit record. When you’re ready to upload, we’ve even included a YouTube title and description you can copy-paste to maximize reach.
When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.
The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”
That’s it. Don’t overthink it. Don’t over-design it.
Just post it.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.
This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.
Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.
The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Sam RP - 70 leads
1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”
- Swap in your real variance (e.g., $39,000)
- Add your brand colors or logo
2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.
3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.
4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker
Update the 2 response options to:
→ Yes!
→ Absolutely
5. Post Your Story
Tap Your Story to publish.
6. Follow Up with Poll Responders
Check your poll results in your viewer list
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.
This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.
Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.
The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.
That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.
That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.
This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.
That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.
From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.
Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.
Not sure which listing to feature?
We built a tool that can do that for you: https://automate.listingleads.com/deal
Here's how it works:
1. Enter in a zip code or city (can do multiple)
2. Choose a price range
3. Select the property type.
We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.
That's your Deal Of The Week.
For Canadian Members
We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.
This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.
For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.