Not every touchpoint needs a stat, a chart, or a pitch. Sometimes the smartest move is simply to listen.

After the Email of the Week, this is the follow-up inviting them to tell you how they’re feeling about the market.

This script is intentionally soft. “Out of curiosity” lowers defenses. And in a market where confidence is shaky and opinions are everywhere, that curiosity is disarming.

This isn’t small talk. It’s a local market check-in designed to open the door to real conversations. You’re identifying who’s watching closely, who’s uncertain, and who might be closer to a decision than they realize.

Use this text to gather insight and deepen relationships.

Anytime we write a new prospecting script, we start with one question: Why would you be reaching out about real estate right now?

This week, the answer was clear. The Mortgage Bankers Association reported a 16.9% jump in purchase mortgage applications - a sudden surge in buyer activity tied directly to recent rate news.

This text is designed to follow the Email of the Week you sent yesterday and land with purpose, specifically to the people who opened it.

The CMA offer does the heavy lifting. It gives homeowners a concrete reason to engage, grounded in fresh data and framed around their home value.

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x

“Now is a great time to buy” isn’t landing anymore - and sharp buyers are telling us why.

They’re paying attention. They see the affordability headlines, the shaky confidence, the mixed economic signals. When agents default to optimism without context, buyers tune out. That’s exactly why we built this campaign.

This is a contrarian reset. Not to be negative, but to be credible.

Instead of asking buyers to believe a slogan, this message helps them think. It acknowledges what’s hard right now, then reframes the real question they should be asking: What’s my timeline? Not Can I time the market?

The data makes one thing clear: short-term, speculative thinking gets punished. Long-term ownership still wins. This email helps your clients zoom out, apply the data to their own goals, and breathe again.

Rates dropping doesn’t automatically create opportunity. How you talk about it does.

Before we wrote this campaign, we went digging. We pulled fresh data David Childers from Keeping Current Matters shared with Jimmy on an Instagram Live, cross-checked it, and then watched the conversation unfold across Twitter all week. Same question everywhere: Will rates go lower? Should buyers wait?

Here’s what stood out. One year ago, buyers were facing rates over 7%. Today, they’re near a three-year low, which translates to roughly $330 less per month on the same home. That’s real money. But history also shows something most consumers miss: rates don’t move the way headlines predict. Even after multiple Fed cuts in 2024, rates rose in early 2025.

This email positions you as a calm, informed voice. It opens the door for smarter conversations instead of rate speculation, and sets you up as the guide buyers trust when timing feels uncertain.

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This campaign is designed to help you sound informed, early, and calm while others are still recycling last year’s talking points. You’re pointing out a change in starting conditions - and backing it with fresh data from Mike Simonsen and Redfin.

The goal here is simple: position yourself as the agent who’s paying attention now, and not waiting for permission to be useful.

Follow up tomorrow with everyone who opens this email using this text.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

When buyers are deciding where to live, they’re not looking for a neighborhood tour—they’re trying to make a comparison. A choice. That’s why “Neighborhood A vs Neighborhood B” consistently outperforms almost every other local video format. It mirrors how people actually think.

This template was directly inspired by a Living in NYC video that pulled in 12,000 views - more than 12× her average - because it did one thing well: it helped viewers decide. 

Pick two neighborhoods buyers already compare, follow the structure, and let the contrast do the heavy lifting.

This is meant to feel casual, and that’s why it works.

We saw this hook from a newer creator on Instagram and liked how off-the-cuff it felt. We adapted that same structure to price reductions because it gives buyers something concrete without sounding like a listing blast.

You saw the news.

Rates dropped to 5.99%.

It may be a small dip, but a big psychological hurdle.

35% of potential sellers would consider selling in a 5% interest rate environment.

That’s 7× higher than when rates are above 6%.

You know all that locked-in inventory from 2023-2024. It’s about to get unlocked. 

So here’s the script you need to 50 people right now.

This text is a simple follow-up to yesterday’s email - send it to people who already opened it. Why? These contacts have already shown interest, so this isn’t a cold check-in.

You’re doing three things here, very intentionally: keeping them informed, pointing to a real upcoming event (the Fed meeting on Jan 28), and asking permission to stay in touch if rates move.

This text is a simple follow-up to yesterday’s email - send it to people who already opened it. Why? These contacts have already shown interest, so this isn’t a cold check-in.

You’re doing three things here, very intentionally: keeping them informed, pointing to a real upcoming event (the Fed meeting on Jan 28), and asking permission to stay in touch if rates move.

This campaign is designed to help you sound informed, early, and calm while others are still recycling last year’s talking points. You’re pointing out a change in starting conditions - and backing it with fresh data. This data is pulled specifically from Royal LePage’s recent market report.

The goal here is simple: position yourself as the agent who’s paying attention now, and not waiting for permission to be useful.

Follow up tomorrow with everyone who opens this email using this text.

This text campaign is built for follow-up, not broadcast. You’re sending it only to people who opened yesterday’s email.

The power here isn’t the stat alone - even though a projected 7.7% lift in home sales is meaningful (Source: CREA). It’s how you use it. Instead of telling people what to think, you invite them to reflect on why they’d move. Rates or value. Timing or motivation. That simple question lowers resistance and opens a real conversation.

This text campaign is built for follow-up, not broadcast. You’re sending it only to people who opened yesterday’s email.

The power here isn’t the stat alone - even though a projected 14% lift in home sales is meaningful (Source: NAR). It’s how you use it. Instead of telling people what to think, you invite them to reflect on why they’d move. Rates or value. Timing or motivation. That simple question lowers resistance and opens a real conversation.

This campaign is designed to separate you from the agents who are still leading with generic promises. You’re speaking to homeowners who haven’t listed yet… and are trying to decide who they trust to get it done right the first time.

It introduces real market friction (listings failing to sell) without alarmism, then reframes the problem around three controllable levers: presentation, promotion, and price. 

This is a value-forward, database-wide touch meant to spark clarity and confidence.

Attention is the real currency on Instagram, and this campaign spends it wisely.

You’re not teaching a market class here. You’re using a single, relevant data point to create momentum and invite participation at the exact moment people are resetting their goals.

This Instagram Story template is about surfacing early intent, starting conversations, and tagging people mentally as “thinking about a move.”

From here, the strategy is simple: watch who engages and respond with a 1:1 DM.

One market headline can hide ten very different realities.

This video campaign exists to correct that blind spot. Too many buyers and sellers still talk about “the market” as if every neighborhood moves the same way. It doesn’t. And right now, that misunderstanding is costing people time, leverage, and real money.

This YouTube template was directly inspired by Living in Las Vegas with Vicky and Kyle because it works - it’s specific, visual, and grounded in real data. Instead of vague forecasts, you’re breaking your city into hot and cold pockets using months of inventory, days on market, and buyer behavior. That’s the kind of clarity people are actively searching for on YouTube.

For you, this positions authority fast. You’re not reacting to headlines, you’re interpreting them locally. And as the video unfolds, the strategy naturally shifts from insight to guidance, setting up clean conversations with buyers and sellers who want to move with the market, not against it.

Attention is the real currency on Instagram, and this campaign spends it wisely.

You’re not teaching a market class here. You’re using a single, relevant data point to create momentum and invite participation at the exact moment people are resetting their goals.

This Instagram Story template is about surfacing early intent, starting conversations, and tagging people mentally as “thinking about a move.”

From here, the strategy is simple: watch who engages and respond with a 1:1 DM.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

The holidays naturally slow things down, and that’s a good thing. It creates space to handle the small marketing details that rarely get attention during the year - without pressure, urgency, or overwhelm.

This campaign is designed as a simple checklist. A way to review your brand, clean up what’s outdated, and make sure everything still reflects who you are and how you work today. Bios get refreshed. Links get fixed. Profiles get aligned.

The 2026 Marketing Refresh helps you close out the year feeling organized and confident, not rushed. When the new year starts, your foundation is already in place - and your future marketing has a clearer path forward.

Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 5th.

We've got big plans for the New Year.

Let’s make 2026 amazing together!

This call script is designed to anchor the conversation to the letter and shift the seller from emotion into reflection. You’re inviting them to articulate where things broke down. By reinforcing the three leverage points, you reframe the failure as a strategy issue, not a personal one.

This call script is designed to establish credibility without bragging. You reference results to create confidence, then immediately shift the spotlight off the numbers and onto strategy. By naming specific tactics, you differentiate yourself from generic agents while keeping the focus on buyer behavior. The “last outreach” line adds respect and scarcity without pressure. The purpose of this call is to clearly position you as the professional with a plan, and then let the seller decide if they want access to it.

This call script is designed to use story as proof. Instead of leading with claims, you let a real example do the work and invite the seller to see themselves in it. That question - did this sound familiar? - creates self-recognition, which is far more powerful than persuasion. By offering specific ideas regardless of the outcome, you position yourself as generous and confident in your process.

This call script is designed to steady the seller when everything else is loud. You acknowledge the headlines first, which lowers anxiety and shows awareness, then calmly separate media fear from market reality. By reframing the failed listing as a marketing and exposure issue - not a demand problem - you restore confidence without arguing optimism. The close respects their timing, which keeps you positioned as a guide, not a persuader. The goal here is simple: reduce uncertainty, build trust, and stay top of mind until they’re ready to move forward.

This call script is designed to reframe pricing without triggering defensiveness. You normalize their original pricing decision, then introduce timing and buyer behavior to explain why small misalignments early on have outsized consequences. The insight about first-week interest shifts the conversation from opinion to logic, which builds trust fast. From there, you move to possibility - showing that a smart relaunch can still win - before offering help in a low-pressure way. The goal isn’t to debate price; it’s to reset the frame and open the door to a better strategy.

This call script is designed to anchor the conversation to the letter and shift the seller from emotion into reflection. You’re inviting them to articulate where things broke down. By reinforcing the three leverage points, you reframe the failure as a strategy issue, not a personal one.

This call script is designed to lower resistance first. Lead with empathy and validate their experience. Data shows sellers are far more open once they feel understood - and far less likely to shut down when you ask permission instead of pushing advice.

This piece is one of the most powerful parts of the Cannonball because it does something most agents avoid: it brings every objection into the open. 

You’re naming the exact thoughts already running through the seller’s head - fear of empty promises, stress, poor communication, being passed off, leaving money on the table. When they read these, they feel understood before you ever speak.

The second hurdle you’ll need to clear with expired sellers:

Are they good at their job?

Let your clients do the talking. Each testimonial is a direct counterpunch to doubt.

The second section zooms out and reinforces that you’re great at your job.

This letter tackles one of the most sensitive topics in real estate, but it does so without accusation or pressure. You’re not telling the seller they were wrong. You’re showing them how the market actually behaves when a listing launches, and why those first few days matter more than most people realize.

The key move here is education, not correction. By introducing the idea that the majority of buyer interest happens early, you help the seller see pricing as a timing and exposure issue, not a judgment on their home’s worth. That shift lowers resistance fast.

You also balance the message with hope. You make it clear that a relaunch - done correctly - can increase results, not just fix mistakes.

This letter positions you as the steady professional who understands the mechanics behind the outcome and knows how to reset momentum the right way.

This final letter is where you fully step into authority. You’re not easing in anymore - you’re stating facts. Your track record. Your volume. And the clear pattern you’ve seen when homes don’t sell. The problem isn’t the house. It’s the plan behind it.

This message works because it introduces advanced tactics without overwhelming the seller. You’re giving them just enough to realize there’s a different level of marketing they likely haven’t been exposed to—while signaling that you know far more than what fits in a letter.

Each tactic is behavioral, not flashy. It explains why buyers act differently when the launch is engineered correctly.

This is your mic-drop moment - positioning you as the professional who finishes the conversation strong and leaves the next move entirely in their hands.

Skepticism fades when strategy becomes visible.

This letter exists to replace hope with proof. After messages of clarity and reframing, now you show - not tell - what happens when the right plan is applied. But this only works if the example is real, recent, and specific.

This must be a personalized case study from your own business. A property the seller can picture. A timeline they recognize. Details that make the outcome undeniable. Days on market. Number of offers. What changed at relaunch. Vague success stories won’t land here, specifics create belief.

Notice you’re not promising the same result. You’re demonstrating what’s possible when presentation, promotion, and pricing finally align. That keeps the message credible and consultative.

This letter is where confidence starts to replace hesitation.

You’re no longer just explaining the problem - you’re showing you’ve already solved it, recently, and right where they live.

This letter is designed to pull the seller out of the national noise and re-anchor them in what’s actually happening right now in their market.

The credibility here comes from specificity. Open houses you hosted. Showings you tracked. Buyers you’ve spoken with. This must be customized with real, hyper-local observations that only someone actively working in the market could know. That “boots on the ground” perspective is what separates you from every generic market update they’ve already ignored.

You’re also reinforcing a key theme from earlier letters: demand isn’t the problem - exposure and execution are. By now, that idea should feel familiar, even obvious, to the seller.

This message restores momentum without urgency.

It keeps you top of mind while gently reminding them that when they’re ready, there’s a smarter way forward.

Waiting rarely fixes a strategy gap, it just stretches the uncertainty.

This second letter is about helping the seller make a decision without pressure. They’re already replaying the last listing in their head, wondering if they chose the wrong agent, the wrong timing, or the wrong price. This message meets them right there and gives them a clean fork in the road.

Notice the restraint. You’re not chasing them. You’re giving them permission to disengage if they truly believe everything was done right. That confidence is disarming, and it signals experience.

Then you re-anchor the conversation around exposure and execution. You introduce the idea that there is a path forward, and that it’s repeatable, intentional, and proven.

This letter doesn’t explain the strategy yet.

It earns curiosity, reasserts control, and sets up the next message where you show exactly how you operate differently.

This first letter in the 2026 Expired Listing Blueprint is meant to slow the moment down and reframe what just happened - without blaming the seller or bashing the last agent. You’re speaking to someone who already did the work, took the risk, and still didn’t get the result. That frustration is real, and this message names it directly.

Then you shift the conversation.

By breaking the failed sale into three clear leverage points - presentation, promotion, and price - you give the seller language for what likely went wrong and show them this wasn’t random or personal. It was fixable.

Your goal is simple: restore confidence, establish authority, and open the door for a smarter second attempt - on their terms.

This page sets the tone for the entire Cannonball.

The Relaunch Plan cover is a comparison. You’re holding up a mirror to their last experience while showing how it could - and should - feel different. Side by side. Old reality versus a reimagined one.

Clear fixes for each breakdown. Better visibility. Better positioning. Better communication. Stronger negotiation.

This is the first page they read, and it should feel like relief.

A fresh start that says: You weren’t wrong. You just didn’t have the right plan.

This piece is your proof-of-work that you’re great at your job - clean, visual, and impossible to ignore. The Perfect Resume isn’t about ego or flexing numbers. It’s about removing uncertainty by showing the seller, at a glance, that they’re dealing with a professional who operates at a high level and does it consistently.

Design matters here. This should feel polished and intentional, not crowded or defensive. The stats do the heavy lifting: longevity, volume, pricing strength, recent momentum. No explanations needed.

And here’s the key: if your individual numbers feel modest, don’t undersell yourself. Use your team’s performance.

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Expired sellers don’t need more options, they need a clear path. But before they’ll follow anyone forward, three hurdles have to be cleared.

The first is empathy: Do you actually understand what I just went through?

This is the opening shot of the Cannonball. The first contact. The moment you interrupt the noise and reset the narrative before other agents turn desperation into discounting. You’re grounding the seller in facts - real sales, real price ranges, real activity in their area - and calmly pointing out the missed opportunity without blame.

You’re also acknowledging two emotional truths at once: some sellers are ready to act, others are worn down and overwhelmed. Either way, you position timing and strategy as the real stakes of the next few weeks.

Most importantly, this letter works because it arrives with the Relaunch Plan. You’re not just identifying the gap, you’re showing up with a framework and a next step already thought through.

This is exemplifying leadership. And it sets the tone for everything that follows.

This page sets the tone for the entire Cannonball.

The Relaunch Plan cover is a comparison. You’re holding up a mirror to their last experience while showing how it could - and should - feel different. Side by side. Old reality versus a reimagined one.

Clear fixes for each breakdown. Better visibility. Better positioning. Better communication. Stronger negotiation.

This is the first page they read, and it should feel like relief.

A fresh start that says: You weren’t wrong. You just didn’t have the right plan.

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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We call this a “fast ball” email because it’s quick, clean, and built to get replies.

It leads with empathy. It sounds personal, even off-the-cuff. And it mirrors the exact conversations many agents are already having right now, where people want to move but feel frozen by uncertainty.

The format is simple on purpose: A short, genuine note that puts a few common scenarios on the table and invites the reader to raise their hand. That’s it.

Let’s get it out there.

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

Every year, Spotify Wrapped reminds people of one thing: the story you lived is worth seeing. And when a trend grabs this much attention, smart marketers don’t ignore it.

This campaign takes a format your audience already loves and turns it into a snapshot of your year in real estate.

This carousel gives you your own “Wrapped,” designed to stop the scroll, spark engagement, and remind people what you actually do all year long.

Below you'll find instructions for how to take the Claude template and customize it for yourself.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

‍

There’s one thing you can never afford to skip in a sales script: destroying the objection in the consumer’s mind. And right now, this one might sound familiar: “Selling just isn’t a priority with the holidays coming up.”

That’s why this text is built on a simple, reliable formula:

Destroy the objection.
Bring something new.
Offer a soft, low-pressure CTA.

You’ll find two versions of the script below: a clean, plug-and-play version for anyone… and a personalized version with hook ideas if you want to go deeper.

Send this to everyone who opened yesterday’s email.

‍

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

Redfin’s analysis shows that new listings get dramatically more views in the first few days than older listings — and even a price drop never brings the same level of interest back.

Translation for sellers:

• Your first 72 hours get the most attention you’ll ever see.

• Buyer interest falls fast once a listing sits.

• Correcting the price later doesn’t create a second launch.

This is important info for you to communicate. But with the wrong energy, it can come across as off-putting.

So we softened the approach in this email, and framed it with a simple piece of advice: think like a buyer.

Every year, Spotify Wrapped reminds people of one thing: the story you lived is worth seeing. And when a trend grabs this much attention, smart marketers don’t ignore it.

This campaign takes a format your audience already loves and turns it into a snapshot of your year in real estate.

This carousel gives you your own “Wrapped,” designed to stop the scroll, spark engagement, and remind people what you actually do all year long.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

‍

The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

‍

If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

‍

The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

‍

If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one. 

This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers. 

By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold. 

Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward. 

Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Most buyers walk into a home and see potential. They see possibilities, aesthetics, the way the space feels. But as an agent, your job isn’t just to see what is—it’s to spot what could be a problem before it becomes a regret. That’s the difference between an emotional decision and a smart investment.

Inspired by Marie Lee’s viral Instagram Reel, this perspective shift will help your clients make sharper, more informed choices.

Canva Video Preview

How to Create Your Instagram Reel Using the Canva Video Template

We’ve made it super simple for you to create an engaging Instagram Reel! Follow these step-by-step instructions to get your reel live in minutes.

Option 1: Use the Canva Template As-Is

🔹 Step 1: Click the Canva template link we provided. This will open the template in your Canva account. (If you don’t have an account, sign up for free at www.canva.com).

🔹 Step 2: Click “Use template” to create your own copy of the design.

🔹 Step 3: Customize the text to match your brand and message:

• Double-click any text to edit.
• Update the fonts and colors if needed to match your branding.

🔹 Step 4: Add your logo (optional):

• Click “Uploads” in the left toolbar.
• Upload your logo and drag it onto the template.

🔹 Step 5: Download your video:

• Click “Share” (top right corner).
• Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram, tap the + button, and select Reel.
• Upload your Canva video and add trending audio (optional).
• Write a compelling caption and include relevant hashtags.
• Tap Share – and you’re done! 🚀

Option 2: Use Your Own Video as the Background

‍Want to personalize your reel even more? Use your own video as the background while keeping the text animations and design elements from the Canva template.

🔹 Step 1: Record or select a video you want to use for the background. (Make sure it’s vertical for best results.)

🔹 Step 2: Open the Canva template and click “Use template” to make your own copy.

🔹 Step 3: Replace the background video:

• Click on the existing video in the template.
• Hit “Delete” or “Replace background”.
• Upload your own video: Click “Uploads” > Drag & drop your video or click “Upload files”.
• Drag your video into place to fit the frame.

🔹 Step 4: Adjust the text & design if needed:

• Ensure the text is still visible and not covering key parts of your video.
• Resize or move elements if necessary.

🔹 Step 5: Download your video:

• Click “Share” (top right corner).
• Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram, tap the + button, and select Reel.
• Upload your customized video and add trending audio (optional).
• Write a compelling caption and include relevant hashtags.
• Tap Share – and you’re done! 🎉

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel is designed to challenge that assumption. Instead of pushing renovations, it shifts the focus to what actually matters—buyer demand, strategic positioning, and connecting with the right buyers.

The slides walk homeowners through a counterintuitive insight: upgrades aren’t always necessary, and in many cases, skipping them can lead to a faster, more profitable sale. By the end, the CTA is clear—before they spend a dime, they should DM you first.

Simple, effective, and built to spark engagement. Let’s get it posted!

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel doesn’t just challenge that assumption—it proves it wrong with a real success story. Instead of pushing renovations, it walks homeowners through a real-life example of a seller who skipped the costly upgrades, found the right buyer, and walked away with $XX,XXX more than they would have made with an iBuyer.

By the end, the message is clear: before they spend a dime, they should DM you first. Real results, real strategy, and a CTA designed to start conversations. Let’s get it posted!

A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers. 

Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.

The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
‍
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
‍
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV hooks are effective because they tap into real, relatable experiences. That’s exactly what this campaign does: POV: Downsizing gives you the chance to connect with homeowners who might be quietly wrestling with the decision to downsize.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and make sure to end with a call to action that invites them to engage, like commenting GUIDE to take the next step.

Use the Video Description below as your Instagram Reel caption.

In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.

It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.

End with a clear call to action, encouraging buyers to DM you for access to your VIP list.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Think of this Instagram Reel script as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel
Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Think of this carousel as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.

As you adapt it to your audience, make sure to:

• Highlight who your buyers are.
• Provide the criteria of what they’re looking for.
• End with a direct response CTA to drive action.

This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

Here’s how to make the most of it:

1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
4. Add a poll at the end, asking viewers which price range they’d like listings for.

Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.

When something works, smart agents take note and adapt it for their own market. That’s exactly the inspiration behind this Instagram Reel script, modeled after Shaneé Dunbar, a Houston Realtor whose Reel went viral with over 938K views. Her simple yet compelling message—highlighting an affordable down payment and key features of a newly constructed quadplex—captured attention and generated massive engagement.

This script follows the same proven formula: showcase an attractive property, emphasize an accessible down payment, and highlight a standout feature or benefit. Pair the voiceover with eye-catching B-roll of the listing, and you’ve got a Reel that’s designed to stop scrolling and spark interest. Tailor it to your market, and let this strategy work for you.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel‍

Step 2: Create or Upload Your Reel: Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

‍Step 3: Edit Your Reel: Add effects, music, and text as needed.

‍Step 4: Proceed to the Share Screen: Tap Next after editing your Reel to move to the final screen where you add captions and tags.‍

Step 5: Use the Canva template below to create your Instagram Reel cover: Use your brand colors to customize it to your unique brand. Save it to your camera roll.

‍
Step 6: Select the Cover: On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel). Tap "Cover" to open the editor. Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional): Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

‍Step 8: Save and Post: Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

‍Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

This campaign leverages a surprising statistic to grab attention and spark curiosity.

With a simple poll, you can:

✅ Trigger curiosity from potential sellers 

✅ Identify leads who are actively considering selling 

✅ Open the door for deeper conversations about their 2025 plans

We’ve said it before—Instagram Stories are one of the best ways for uncovering hidden sellers.

This campaign is designed to trigger the consumers fear of missing out. 

By implying they should have received this report, it can elicit an emotion that they are missing out on important information. 

Which then – creates an opportunity for you to connect, engage and build a new relationship with an abandoned seller. 

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

‍

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

‍

This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude. 

This is the kind of content your audience craves—quick hits of value that build trust, spark action, and keep you top of mind.

This story sequence does exactly that. It’s designed to educate buyers and sellers, frame you as the market expert, and open the door for conversations that lead to business.

Plug it into your stories today and watch how it drives engagement—and leads. Simple, clean, and effective.

This video is a no-brainer for agents because it taps into what every homeowner is curious about: how to sell their home for top dollar. It’s simple, actionable, and positions you as the expert they’ll trust when it’s time to list. The original version of this idea outperformed average engagement by 350%—that’s proof this type of content works. Homeowners crave value-packed insights, and this video gives it to them in a way that’s easy to follow and deeply relatable.

Share this and help us spread the word!

We have amazing businesses in our local community and we at (INSERT NAME) want to show our full support.

To help you get started, I created a list of a few notable Black Friday deals from some of my favorite local businesses.

@TAG us in the comments if we missed any one!

Did you know that 65% of home sellers say they prioritize speed over price when choosing an agent?

Sellers who want to sell fast are highly motivated, making them some of the best prospects you can attract.

To win their trust and business, you need content that not only speaks to their urgency but also answers their key questions and eases their concerns. Crafting the right message can tap into the psychology of decision-making, positioning you as their go-to expert.

One of the best ways to capture attention is to use a surprising statistics to stop the scroll. 

By using this Instagram tactic—a simple poll or engaging post—you can:

✅ Spark curiosity with potential sellers

✅ Identify motivated leads based on their answers

✅ Build trust by offering expert insights on their options

Recent research by Zillow and The Harris Poll tells us that 65% of recent sellers completed at least two home improvement projects before listing.

This insight highlights why a video like Home Upgrades to Avoid is perfect for attracting bottom-of-funnel seller leads.

In fact, this video generated 10 times the views of her usual content by tackling this exact pain point, resonating deeply with sellers preparing to list.

Instagram Stories are the perfect platform for generating inbound seller leads. 

We know that over 80% of sellers invest in a home improvement project prior to selling. So by leveraging an Instagram story, we can provide value to our audience and uncover some hidden sellers.

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

‍

This week’s video already has 45,000 views in less than 4 months. It’s a high-performing outlier video that can help establish you as an expert in your market. My recommendation is to personalize this video with data/insight from the market in your area to add your own hyper-local twist.

Here’s the original link to the research conducted by Zillow

We’re leveraging a recent prediction made by Goldman Sachs to create a poll to generate inbound sellers leads from instagram.

Instagram polls are currently used daily by 70% of Instagram Users.

Let’s leverage this to create more conversations! 

‍

This video was posted in August of 2023 and has generated almost 43,000 views.

The reason I’m featuring it as the video of the week is because it’s the PERFECT bottom-of-funnel video that can lead to high-quality seller leads.

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

Traci Cornwell posted it on her Facebook profile and has already generated 33 comments. 

I love this as a simple conversation starter to create great engagement on Facebook.

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

Hook:

"Hi friends, I'm [insert agent name] with [insert company name], and today I'm excited to introduce you to an extraordinary [insert number of bedrooms]-bedroom, [insert number of bathrooms]-bath [insert home style, e.g., contemporary oasis] right here in [insert location/neighborhood]. Nestled behind a [insert feature, e.g., private gate], this stunning home offers [insert feature 1, e.g., panoramic city views], [insert feature 2, e.g., a luxurious rooftop pool], [insert feature 3, e.g., a state-of-the-art home theater], and [insert feature 4, e.g., ultimate privacy], all available for [insert price range, e.g., under a million dollars]. So, let's step inside and discover all that this remarkable property has to offer!"

Sam Reifman-Packett has grown his instagram following from 1300 followers to 23,000 in just over 12 months. More importantly, he’s generated  $135,000 GCI from Instagram.

This poll generated 45 leads for him. That’s why we’re featuring in this week’s plan.

The YouTube channel Living in Columbus, Ohio has 3,870 subscribers, with an average video garnering between 300 to 500 views. That’s why we’re featuring the “Avoid Moving to Columbus” video, which has surpassed 99,000 views—100X his typical view count.

In this week’s featured video, we’ve included alternative headlines, hooks, descriptions, show structure, and channel art you can use to create a viral video like Brad's.

I’d highly recommend watching Brad’s video to get started. 

Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.

That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.

This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.

I just read on Redfin this morning that mortgage-rate locks rose 68% from a month earlier after the Fed announced its interest-rate cut.

We’re going to have a busy end to 2024.

Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.

This campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.

Conversations = Appointments.
Appointments = Listings.

Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.

When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.

We’ve moved from the world of information to the world of recommendation. Your customers can search for homes on Zillow, Redfin, and thousands of other sites but what they can’t find is a simple list of the best homes for sale. 

‍

Drop this poll on Instagram and start generating leads today.

This might be the best news we’ve gotten all year –

Interest rates have fallen to a 52-week low.

This is the perfect opportunity to re-engage your database and identify high-intent leads.

Ken Pozek shared an Instagram REEL that generated 600,000+ views.In the instagram REEL, he simply highlighted the recent changes to the median sales price of single family homes in the greater Orlando area.This campaign worked because the data was insanely easy to digest and he has a built in audience.My recommendation would be to boost this REEL if you have a smaller audience to get this data in front of more people.

In today’s competitive real estate market, showcasing the extensive work that goes into selling a home is essential. This not only demonstrates the unique value proposition of a dedicated agent but also helps potential clients understand the full scope of services provided. By highlighting the marketing efforts, negotiations, prospecting, and professional photography and video production involved, you can set yourself apart and attract more clients.

This campaign recently generated @modernchicagohomes over 15 high-intent seller leads from an Instagram Story. My advice is to be posting this 2-3 times a quarter. 

Not every touchpoint needs a stat, a chart, or a pitch. Sometimes the smartest move is simply to listen.

After the Email of the Week, this is the follow-up inviting them to tell you how they’re feeling about the market.

This script is intentionally soft. “Out of curiosity” lowers defenses. And in a market where confidence is shaky and opinions are everywhere, that curiosity is disarming.

This isn’t small talk. It’s a local market check-in designed to open the door to real conversations. You’re identifying who’s watching closely, who’s uncertain, and who might be closer to a decision than they realize.

Use this text to gather insight and deepen relationships.

Anytime we write a new prospecting script, we start with one question: Why would you be reaching out about real estate right now?

This week, the answer was clear. The Mortgage Bankers Association reported a 16.9% jump in purchase mortgage applications - a sudden surge in buyer activity tied directly to recent rate news.

This text is designed to follow the Email of the Week you sent yesterday and land with purpose, specifically to the people who opened it.

The CMA offer does the heavy lifting. It gives homeowners a concrete reason to engage, grounded in fresh data and framed around their home value.

‍

x

“Now is a great time to buy” isn’t landing anymore - and sharp buyers are telling us why.

They’re paying attention. They see the affordability headlines, the shaky confidence, the mixed economic signals. When agents default to optimism without context, buyers tune out. That’s exactly why we built this campaign.

This is a contrarian reset. Not to be negative, but to be credible.

Instead of asking buyers to believe a slogan, this message helps them think. It acknowledges what’s hard right now, then reframes the real question they should be asking: What’s my timeline? Not Can I time the market?

The data makes one thing clear: short-term, speculative thinking gets punished. Long-term ownership still wins. This email helps your clients zoom out, apply the data to their own goals, and breathe again.

Rates dropping doesn’t automatically create opportunity. How you talk about it does.

Before we wrote this campaign, we went digging. We pulled fresh data David Childers from Keeping Current Matters shared with Jimmy on an Instagram Live, cross-checked it, and then watched the conversation unfold across Twitter all week. Same question everywhere: Will rates go lower? Should buyers wait?

Here’s what stood out. One year ago, buyers were facing rates over 7%. Today, they’re near a three-year low, which translates to roughly $330 less per month on the same home. That’s real money. But history also shows something most consumers miss: rates don’t move the way headlines predict. Even after multiple Fed cuts in 2024, rates rose in early 2025.

This email positions you as a calm, informed voice. It opens the door for smarter conversations instead of rate speculation, and sets you up as the guide buyers trust when timing feels uncertain.