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1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
Sometimes the best lead gen is just asking the right question.
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.
Here’s what makes it effective:
- It meets sellers where they are: stuck in limbo.
- It surfaces objections without making it about you.
- It creates a low-risk way for followers to raise their hand.
Use it to start DMs, guide your content, and tailor your follow-ups.
Simple. Specific. Seller-focused.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
Sometimes the best way to start a conversation is to ask a question.
This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.
It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.
For many Silver Tsunami sellers, it’s not about square footage—it’s about lifestyle, cost of living, and day-to-day freedom.
This carousel gives you a visual, data-backed way to highlight neighborhoods where that next chapter could actually cost less. You’re not just sharing listings—you’re showing smarter options. With property taxes, utility costs, and price points side-by-side, it’s easy for longtime homeowners to imagine what a more affordable future could look like.
Use this to educate, inspire, and start real conversations.
Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.
This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.
When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework
Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.
Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.
Sometimes the simplest polls spark the best convos.
We saw a version of this in a supplement ad—quick, scroll-stopping, and surprisingly effective. So we adapted it for real estate.
It’s a low-friction way to nudge your audience into thinking about their home’s value without asking for anything upfront. Just curiosity, reflection, and a little reminder that you're the go-to when they're ready to dig deeper.