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The Bank of Canada may cut rates later this yearâbut buyers donât need to wait on that to make progress. There are smart, practical ways to improve affordability right now.
The truth is, most consumers are leaving money on the tableâsimply because they havenât been told whatâs possible. As their agent, you can change that. You should change that.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
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This is the kind of content buyers actually save.
It answers a question theyâre already thinking aboutââCan I make a low offer?ââand gives them a smart, helpful framework for when and how that works.
The beauty of this Reel? You donât even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and toneâwhile the Reel itself can be as simple as a text-based hook or B-roll with overlay.
We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. Itâs timely, relevantâand likely to resonate.
Just because itâs off the market doesnât mean itâs off the table.
This final campaign in The Summer Expired Series takes a direct-response approachâand it works because itâs simple, specific, and grounded in buyer behavior.
Youâre not asking for a listing. Youâre surfacing a possibility.
The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to actâwithout showings, Open Houses, or disruption.
This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.
And while the tone is slightly different from the rest of the seriesâmore casual, more directâitâs still part of the same rhythm, building on the trust, clarity, and CTA repetition youâve established all along.
Sometimes the smartest move is the one no oneâs expecting.
Thereâs one high-leverage play most agents never mentionâand most sellers never consider.
The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.
This campaign feels personal and consultative, like you're sharing a trade secret.
Itâs especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think theyâve run out of options.
And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.
Price isnât always the problem. Exposure is.
Most sellers assume their home didnât sell because it was priced too high.Â
And sometimes, thatâs true. But more often, itâs because their agent never got the home in front of the right buyers.
Thatâs what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard ofâreverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. Itâs not smoke and mirrors. Itâs smart, targeted exposure.
And it does two things instantly:
- Reframes the sellerâs thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cutâand a partner who knows how to execute.
And once again, we repeat the same call-to-actionâbecause repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks theyâve âtried everything.â
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When a listing doesnât sell, itâs easy to hit pauseâespecially in the summer.
This campaign meets homeowners in that moment. It doesnât push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.
We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Seriesâbecause repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.
Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a planânot just a pitch.
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Every seller wants a better resultâbut few stop to assess what actually went wrong.
Thatâs what makes this campaign in The Summer Expired Series different.
Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro wouldâwith clear, direct questions about pricing, prep, marketing, and exposure.
Itâs simple, disarming, and incredibly effective. Because once a seller sees the gaps, theyâre far more open to a better strategyâand a better agent.
This isnât about assigning blame. Itâs about creating clarity.
And clarity builds confidence.
A self-assessment that resets the conversationâand sets the stage for a smarter relist strategy.
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Donât ask for the listing. Earn their attention first.
When a seller feels burned by the process, the last thing they want is another pitch.
What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.
Thatâs why Campaign 1 in The Summer Expired Series leads with value.
Instead of telling homeowners how to âboost curb appealâ or âincrease value,â we flip the scriptâHereâs how to instantly attract more buyersâŚwithout a major reno.
This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they areâhesitant, but still hopefulâand gives them quick wins they can trust.
After analyzing thousands of real estate creators, weâve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. Thatâs exactly what this story is designed to do.
Starting with âDebated not posting thisâŚâ immediately disarms your audience. It signals vulnerability and curiosityâtwo powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and youâve got a high-impact story that feels spontaneous but is strategically built for engagement.
Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversationsâand gives you a soft way to reintroduce helpful guidance.
Weâve tested a lot of scriptsâbut this one works faster than most.
Itâs simple. Personal. And rooted in real psychology.
This is the kind of question that reopens the conversation without feeling salesy⌠even for leads whoâve gone completely dark.
Hereâs the 10-word text thatâs driving replies right now:
Hi Tomâ
Have you given up on trying to buy a home this year?
Give it a shot. You might be surprised how many people answer.
While rates are still high, the opportunity is hiding in plain sight: better strategy, not better timing.
The truth is, most consumers are leaving money on the tableâsimply because they havenât been told whatâs possible. As their agent, you can change that. You should change that.
According to Realtor.com, just shopping lenders could lower a rate by 0.86%. Thatâs real leverageâand itâs in your hands.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.
This Reel taps into a trend thatâs everywhere right now (like here) â and for good reason.
Itâs not just funny. Itâs tribal. Itâs us vs. them, but in the most charming, slightly unhinged, deeply relatable way.
â[Your City] Propaganda I Am Absolutely Falling Forâ is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.
Think: overpriced habits, generational conditioning, chaotic seasonal rituals â all delivered like a late-night group chat that got out of hand (in the best way).
Why it works:
- Builds instant connection with your local audience
- Makes people laugh and feel seen
- Reinforces that you're not just a local expert â youâre one of them
And best of all? Itâs ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: âALL OF THE ABOVE â¤ď¸â âFelt way too seen đâ âOkay but why is this actually true?â
Some will laugh, some will argue, and some will start adding their own. Thatâs when you know itâs working.
We hear it all the time from top agents: "The marketing was so good, my sellers joked they didnât want to move anymore."
That insight sparked this post.
We turned it into a carousel with a hook that sellers (and future clients) canât ignore:
âEvery seller we work with has second thoughts right before we list.â
Because this is your moment to show the sweatâto spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.
This carousel helps you:
- Show off your behind-the-scenes process
- Explain why marketing matters
- Make a confident call to action to DM when itâs time to sell
Smart. Emotional. Sharable.Thatâs the kind of marketing that sells homes and builds your brand.
We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the lineâ"Just following upâŚâ Itâs overused, easily ignored, and signals you donât have anything new to offer.
This campaign flips that script.
Weâre replacing generic follow-ups with a confident, curiosity-driven opener: âThis might be worth a quick conversation but I could be wrong.ââ
Itâs disarming, conversational, and gives the recipient permission to say noâwhile still inviting engagement.
From there, we position the message around active buyer demand and the idea of âjust seeing if thereâs a number youâd consider,â even if selling isnât on their radar. Itâs direct, low-pressure, and refreshingly honest.
The goal?
Spark conversations with homeowners who arenât actively sellingâbut might be willing to consider an off-market deal for the right price.
We built this campaign around a financial blind spot thatâs become impossible to ignore: the rising total cost of homeownershipâand how itâs prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canadaâexcluding mortgage paymentsâhas climbed to over $21,000.
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This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?
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The message does three things:
- Educates clients on the hidden and rising costs of ownership.
- Brings clarity by offering a framework for comparing todayâs costs vs. tomorrowâs options.
- Provides next steps, with practical tools and a reassuring offer to help.
Weâre not just selling homesâweâre helping people make smart, sustainable decisions.
We built this campaign around a growing pain point: first-time buyers and current homeowners often underestimate the true cost of homeownership. A recent Realtor.com report found that the top regret among first-time buyers is not getting better information about the full cost of owning a home. A Bankrate study echoes this, showing how quickly maintenance, repairs, and surprise expenses can add up.
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We also know that many homeowners consider selling because those costs become too much to manage.
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This email leans into those insights to do three things:
- Educate buyers and sellers on what to expect financially.
- Create transparency, removing friction by helping people understand whatâs coming next.
- Offer next steps, showing up as a helpful guide if a move is on their mind.
By meeting people at the moment when financial questions start to surface, we position ourselves not just as agents â but as trusted advisors who lead with clarity.