When a home sells with impressive numbers, that story deserves to be told. It’s proof of what’s possible when strategy, presentation, and expert marketing come together. This Just Sold postcard turns your results into a powerful announcement: something is happening in this neighborhood - and you’re the agent making it happen.

Use it to showcase more than the sale itself. Highlight the process, the attention it generated, and the outcome you delivered. Real stats - views, offers, days on market, over-ask price - build credibility and spark curiosity from nearby homeowners who wonder, “Could that happen for me?”

‍

In a stack of mail, this one stands out.

When you’ve got a listing with true wow factor, you don’t need to oversell it—you just need to get it noticed. This Just Listed postcard does exactly that. The headline (“7 reasons to love…”) sparks curiosity, and the clean layout makes it effortless for readers to scan and imagine who this home might be perfect for.

Use this campaign to spark word-of-mouth momentum. It’s designed to reach the people your network knows - friends, family, or coworkers who might be looking before they’ve even started their search.

During the busy Spring season you were likely too busy to send out your “Just Sold” letter.

Don’t worry, we’ve got you :)

Here’s what we want you to do:

1. Make a list of all your notable sales in the Spring.
2. Create a personalized version of the letter below.
3. Mail them to all the similar homes in the neighborhood. 

It’s never too late to send a Just Sold.

This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.

The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.

Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.

The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.

Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.

Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.

This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.

Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.

Use this campaign to reengage your database, deepen trust, and create new listing opportunities.

Two years ago, rates were 7.91%. Now, they’re flirting with the fives.

Five isn’t just another number, it’s the magic number.

When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.

So what can you do with this information?

Use it to book your next appointment. Send this text to 50 prospects today.

This time of year is perfect for a soft, strategic touchpoint.

As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.

Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.

Rates just gave you the perfect reason to text.

With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.

This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.

The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.

Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.

That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.

When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.

This timely campaign helps you show sellers the leverage hiding in the “slowdown” and guide them toward a clearer, more confident end-of-year decision.

Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.

When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.

This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.

Every so often, a video goes viral. And when Levi Lascsak’s breakdown hit the ListingLeads Viral Leaderboard with 10X his usual view count, it told us something important: buyers are hungry for clarity on where the real opportunities are hiding.

That’s what inspired this script.

Instead of pushing the same overexposed neighborhoods, you’re walking viewers into the suburbs that are actually positioned to surge, backed by growth data, major projects, and price shifts buyers haven’t caught onto yet. It’s strategic, it’s timely, and it meets people right where their curiosity is already rising.

Use this intro to frame the video as more than a market update, it’s a roadmap to the areas set to move fastest in the year ahead.

Right now, the average 30-year fixed mortgage rate is sitting near its lowest level in a year. That’s what we’re leading with in this Instagram poll.

The next slide is an easy, low-friction question wrapped in a casual, handwritten visual to surface buyers.

Use this to meet the moment, spark curiosity, and start conversations with the people already watching the market.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template. Use the prompt below to create your own AI Whiteboard image.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This text works because it turns a simple follow-up into a high-response moment. Everyone who opened yesterday’s email is your prospecting list for this script.

The apology is the hook. It feels human, unscripted, and disarming.

Most agents close with low-status lines like “Let me know” or “Just following up.” Those phrases put you in a waiting position. High-status phrasing, the kind Mark Satterfield teaches, flips that dynamic. It shows confidence, direction, and leadership, exactly what clients want from an agent.

Anyone who opened yesterday’s email is your prospecting list for this text. They’ve already shown interest - that’s all the qualification you need. This message is designed to follow up that signal in a way that feels personal, intentional, and low-pressure.

The key phrase here is: “The last time we talked you mentioned…”

Vanessa Van Edwards, a famous psychologist, teaches that this line immediately increases likability because it shows you listened and remembered. In real estate, being likable and competent builds trust quickly.

The hooks provided are simply examples, use the one that matches your actual past conversation with this person. The goal is to reference something specific, then end with an open, non-pushy question.

‍

This text is simple, sincere, and perfectly timed. Right now is the ideal moment to reach out to your 2025 clients with a quick message of genuine appreciation. These are the relationships that matter, and a small, thoughtful touch goes a long way.

The script is intentionally warm and straightforward. Use it as written, or personalize it with a detail from their move. 

Pro-tip: Send this as a text or a 1:1 off-the-cuff video. It doesn’t need to be polished, authentic always beats produced.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

People love an apology

here's the thing is I will say this is the I'm sorry script is a killer killer

way to re-engage people who have let's say you miss an opportunity. So Sam

let's say you were part of my open house as an example.

script as a way to sort of bridge that gap for any old open house leads, but I'm not doing that mass marketing. I'm definitely doing that as a onetoone text.

https://www.youtube.com/live/odQrgYEOWy4

x

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

‍

This Reel is for the sellers who are feeling anxious, and for the agents who want to speak to that emotion with honesty.

The campaign was inspired by a fantastic post from Shannon Gillette, who nailed what so many homeowners are feeling right now: “We’re doing everything right… so why hasn’t it sold?”

We took that message and reshaped it into a simple, text-based Reel you can post as-is with a reassuring message that normalizes slower sales and reminds sellers: it’s not just you, this is the market.

Update the “average days on market” to match your area, choose a reflective or trending audio, and post it.

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
  
• Focus on your target price point
  
• Stay in your ideal neighborhood or farm area
  

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.

This story helps you change that—without being pushy.

It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.

Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.

Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

If you want to post a market update that actually gets attention—start here.

This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.

Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:

Where are homes selling right now?

Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.

Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.

‍

Not every Story needs to be educational. Sometimes it just needs to start a conversation.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”

Add a question box. That’s it.

It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

‍

This is the kind of content buyers actually save.

It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.

The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.

We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.

After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.

Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.

Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.

This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.

It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.

“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.

Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).

Why it works:

• Builds instant connection with your local audience
• Makes people laugh and feel seen
• Reinforces that you're not just a local expert — you’re one of them

And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”

Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.

We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."

That insight sparked this post.

We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:

“Every seller we work with has second thoughts right before we list.”

Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.

This carousel helps you:

• Show off your behind-the-scenes process
  
• Explain why marketing matters
  
• Make a confident call to action to DM when it’s time to sell

Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

1 in 7 deals fell apart last month. (Redfin)

Not offers that never came in. Contracts that were accepted—and then canceled.

That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?

This video gives you a calm, data-backed way to answer it.

You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.

If you’re looking for a smart, steady way to show up this week—this is it.

Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.

But for buyers? That shift creates opportunity.

This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.

Here’s the post—just plug in the neighborhood:

“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”

→ Yes, I’m curious → Show me the deals

Selling a home is rarely as simple—or as fast—as people expect.

That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.

It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.

Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.

This Reel flips the narrative—and that’s exactly why it works.

Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story. 

Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.

Here’s why it works:

• It creates contrast—what people think vs. what’s true.
• It uses humor and visual storytelling to reframe objections.
• It builds local pride while educating your audience.
  
  

A few example angles you could use:

• “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
  
  
• “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
  
  
• “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
  
  
• “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”

Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.

Sometimes the best lead gen is just asking the right question.
‍
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.

Here’s what makes it effective:

• It meets sellers where they are: stuck in limbo.
• It surfaces objections without making it about you.
• It creates a low-risk way for followers to raise their hand.

Use it to start DMs, guide your content, and tailor your follow-ups.

Simple. Specific. Seller-focused.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

‍

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

Most buyers think a “deal” means the lowest price.

But real value? It’s more nuanced.

This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.

From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.

Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

Sometimes the best way to start a conversation is to ask a question.

This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.

It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.

For many Silver Tsunami sellers, it’s not about square footage—it’s about lifestyle, cost of living, and day-to-day freedom.

This carousel gives you a visual, data-backed way to highlight neighborhoods where that next chapter could actually cost less. You’re not just sharing listings—you’re showing smarter options. With property taxes, utility costs, and price points side-by-side, it’s easy for longtime homeowners to imagine what a more affordable future could look like.

Use this to educate, inspire, and start real conversations.

‍

Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.

This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.

When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework

Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.

Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.

Sometimes the simplest polls spark the best convos.

We saw a version of this in a supplement ad—quick, scroll-stopping, and surprisingly effective. So we adapted it for real estate.

It’s a low-friction way to nudge your audience into thinking about their home’s value without asking for anything upfront. Just curiosity, reflection, and a little reminder that you're the go-to when they're ready to dig deeper.

Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.

That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!

It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.

Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.

This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:
‍
• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos

Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).

This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.

This isn’t a market update. It’s a narrative.

It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?

Here’s how to make it work:

• Start strong—mention the city, the year, and why this matters now.
  Use stats or headlines sparingly—this is about momentum, not overload.
• Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.

And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.

Not every post needs to be a pitch. In fact, some of the most powerful content doesn’t sell—it connects.

This Story is about starting light, local conversations that build trust over time. You’re not pushing a property. You’re inviting people into your perspective—sharing the neighborhoods you love, and asking them to weigh in.

Here’s why it works:

• It feels casual, not calculated.
• It taps into local pride and curiosity.
• It gives followers an easy reason to reply—without feeling like they’re walking into a sales convo.

Think of this as your “talk of the town” moment. Personal, relatable, and perfectly positioned to keep you top of mind.

Most agents wait until someone says, “I’m ready to move” before they start the conversation.
‍
But the truth? Serious sellers show up months earlier—with questions, hesitations, and quiet curiosity.

That’s where this poll comes in.

It’s not just engagement—it’s early detection.

• You’ll surface potential movers before they hit the market.
  
  
• You’ll position yourself as the go-to guide, not the last-minute call.
  
  
• And you’ll gather real-time feedback from your actual audience—not a generic market report.
  

Use it to spark low-pressure conversations—then follow up with a simple DM to open the door.

This YouTube script was inspired by a recent video from Ken Pozek that racked up 20,000+ views—proof that “10 Things to Know” content still hits when done right. But the real magic? It’s not just about views. It’s about trust.

When someone’s thinking about relocating, they don’t want a sales pitch—they want perspective.
This script gives them exactly that:

• Personal storytelling that builds connection
  
  
• Local insights that position you as the expert
  
  
• And a clear call to action that invites the right people to reach out
  

Use this to build authority, grow your channel, and turn curiosity into clients.

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.

‍

Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.

‍

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera. 

‍

🔹 Step 1: Record or select a vertical video showcasing the neighborhood.

‍

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

‍

🔹 Step 3: Replace the background video:

• Click on the existing video in the template.
• Choose “Delete” or “Replace background.”
• Upload your video via “Uploads” and drag it into the background frame.

‍

🔹 Step 4: Adjust the text & design:

• Ensure your text is still readable over your custom video.
• Move or resize elements if needed.

‍

🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

‍

🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your video.
• Add trending audio (optional), a compelling caption, and relevant hashtags.
• Tap “Share” — and you’re done!

‍

*Please note there is no Show Flow or Audio Transcription of Show Flow.

Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.

That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?

Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).

Ready to start conversations with serious buyers? Let’s dive in.

Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.

‍

If you hate being on camera, you’re going to love this Reel.

‍

It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.

Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.

This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

Foreclosures are rising—here’s a video script to help you guide your clients.

The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.

Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.

This script is designed for you to easily record and post. It walks homeowners through:

✔ Loan modification – Adjusting mortgage terms to make payments more manageable.
✔ Forbearance – Temporarily pausing payments to regain financial stability.
✔ Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
✔ Short sale – Selling the property for less than owed, with lender approval.

🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.

By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.

Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.

‍

That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.

‍

The goal? Provide value first, spark awareness, and make it easy for them to take the next step.

Pricing your home too high might feel like a smart move—you can always lower it later, right? But in reality, overpricing can do more harm than good.

The first week on the market is everything. That’s when serious buyers are searching, ready to make offers. But if your price is too high? You risk getting ignored, losing momentum, and ultimately selling for less than if you had priced it right from the start.

This carousel breaks down why overpricing is risky—and how to price strategically to attract strong offers.

Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.

Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.

This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.

Option 1: Use the Canva Template with Stock Photos or Videos

🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)

🔹 Step 2: Click “Use Template” to create your own editable copy.

🔹 Step 3: Customize the text:

• Double-click any text box to edit.
• Adjust fonts and colors to match your branding (optional).

🔹 Step 4: Add your logo (optional):

• Upload your logo via “Uploads” and drag it onto the template.

🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your customized video.
• Add trending audio (optional), a compelling caption, and relevant hashtags.
• Tap “Share” — and you’re done!

Option 2: Use Your Own Videos as the Background

Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.

🔹 Step 1: Record or select a vertical video.

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

🔹 Step 3: Replace the background videos:

• Click on the existing video in the template.
• Choose “Delete” or “Replace background.”
• Upload your video via “Uploads” and drag it into the background frame.

🔹 Step 4: Adjust the text & design:

• Ensure your text is still readable over your custom video.
• Move or resize elements if needed.

🔹 Step 5: Download your video:

• Click “Share” in the top right corner.
• Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

• Open Instagram and tap the + button, then select Reel.
• Upload your video.
• Add trending audio (optional), a caption (which is included below), and relevant hashtags.
• Tap “Share” — and you’re done!

Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.

‍

That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.

‍

Use this poll to spark engagement, uncover hesitation, and find your next client.

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

There’s a reason this style of video explodes on YouTube: viewers love seeing how far their money actually goes. And the data backs it up. We recently featured this video from Justin Martinez on our Viral Leaderboard, who pulled in over 528,000 views - more than 100x his usual - using this exact comparison framework. It’s simple, it’s visual, and it keeps people watching because they want to see what changes as the price climbs.

This template tightens the concept even further. Instead of jumping across different cities, you’re stacking three price points inside the same area. Same neighborhood. Same schools. Same lifestyle—until the budget shifts. That contrast is what makes people lean in.

You can also flip the format anytime (like “What $500K gets you in A vs. B vs. C”).

Pro Tip: Weave in one of your listings to boost traction and include all the details of your listing in the description, like Justin does here.

Black Friday is one of the easiest moments of the year to show up as a community leader—not with salesy real estate content, but with something genuinely useful. This carousel does exactly that. You’re spotlighting local businesses, highlighting real deals people care about, and giving your audience a reason to save, shop, and share.

The angle is simple: high-value, low-effort content that positions you as the agent who knows the area and supports the community. You’re not promoting yourself; you’re promoting the businesses your followers already love.

Just plug in the deals, add the business info, and keep it clean. And don’t forget the final slide - it prompts engagement without feeling forced, which helps the post travel further.

This is local expertise in a format that’s fast to build and easy for people to pass along.

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
‍
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

You had me at “exposed brick and green marble kitchen.”

That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.

Here’s how it works:

Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.

Then, share the photos to give people a quick visual hit of the home.

Keep the details light: only share the number of bedrooms and the neighborhood. 

Wrap it with a poll:
→ Yes please
→ Interested

Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Fannie Mae is projecting rates to slide under 6% by the end of 2026. That gets people thinking: At what point would I finally jump in?

That’s the question this Story is built around. By asking followers for their “magic” mortgage rate, you’re not only sparking engagement—you’re qualifying your audience. Anyone who responds is signaling intent, curiosity, or at least awareness of where rates are headed.

And that’s the win here: a simple poll that creates interaction, reveals buying signals, and keeps you top of mind when the timing feels right. We’ve even included a recommended follow-up script to make those conversations easy.

Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.

It’s built around a format that consistently performs: lead with a timely, relevant stat, then invite your audience to identify themselves. The data point (“mortgage applications just rose 5%”) creates urgency and credibility. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.

Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.

‍

Here’s a quick, low-lift way to spark new conversations right from Instagram.

We’re always testing fresh poll ideas that make it easy for you to generate leads without feeling salesy, and this one hits that sweet spot.

Post this poll to your Story, let the responses roll in, and then use the follow-up scripts we’ve included to start more conversations.

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week.

That’s why we created this template. Go here to build a map of where the listing is located.

Then follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Want more homeowners to raise their hand? Don’t ask for too much too soon.

This Instagram Story is built around a simple truth: The first step is always the hardest step. So make the first step a small step.

It uses the viral “This is your sign…” format to lower the barrier and the poll finishes the job:
→ How do I do that?
→ I want an updated report

It’s casual, quick, and easy to post today.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

‍

Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.

That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.

From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.

Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.

This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Sometimes the best way to stand out is to zig when everyone else zags.

That’s why this carousel leads with a proven hook - one that pulled 852K views for Megan Parker - and pairs it with a visual, lifestyle-first approach inspired by Lucky to Live Here’s neighborhood reel. The result? A scroll-stopper that makes people curious about places they didn’t even know they should be looking.

You’re showing them what it feels like to live there, through photos that capture the streets, scenery, and everyday life. It’s the perfect way to spark conversations with locals and relocation buyers alike.

Swap in your own neighborhoods, add your photos, and make it yours. And if you’ve got a relocation guide? Drop it in the caption or offer it as the CTA, this is exactly the moment to use it.

We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Just because it’s on the MLS doesn’t mean it’s being marketed.

That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.

This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.

For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.

‍

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

Step 1: Open the Canva Template
Click the Canva link provided—it will open in your browser.
(If you don’t have a Canva account, you can set one up for free in under a minute.)

Step 2: Choose Your Background Video
Upload your own clip—think neighborhood walk, backyard sunset, cozy kitchen moment, or home tour shot.
In Canva, click Uploads in the left‑hand menu → Drag in your video → Drop it into the background layer to replace the default.

Step 3: Customize the Text
Click the text box to edit the hook.
You can pull directly from the list of hooks we’ve provided, or use them as inspiration to create your own dream‑state moment.

Step 4: Download Your Reel
Click Share → Download

• File type: MP4 Video
• Save to your phone or desktop.
  
  

Step 5: Post to Instagram
Open Instagram → Tap the “+” → Choose Reel
Upload your video and paste in the caption we’ve provided (or make your own).

Done.

We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

‍

When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.

The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”

That’s it. Don’t overthink it. Don’t over-design it.

Just post it.

Give people a peek behind the curtain.

This Story works because it feels insider. You’re literally showing your MLS screen (something most buyers never see) and using it to highlight all the recent price reductions in your area. That “backstage access” creates a powerful psychological trigger: people love feeling like they’re seeing what others can’t.

Then you keep it simple with a poll.

Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.

That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.

Here’s why it works:

• “Innocent looking” hits harder than “common mistakes.”
• It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
• It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.

The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

If you want more leads, this IG Story series is the play. Tom and Jimmy built these slides for one reason: they get people talking.

Here’s why it works: every question is easy to answer, a little personal, and designed to draw buyers and sellers into a real conversation.

We even included three recommended follow-up scripts so you’re never stuck wondering what to say next.

‍

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

‍

The strategy is simple—

‍

1. Give them valuable information about the sale that they might not find online.

‍

2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.

‍

This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.

Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.

‍

So why not switch it up?

‍

Using the Buddy System CMA strategy, swap lists with a colleague.

‍

Here's the exact script you can use.

This is a tactic we like to call The Matchmaker Strategy.

‍

Here's how it works:

‍

1. After you sell a property, call your buyer leads using the first script.

‍

2. Then, after you call your buyer leads, call homeowners in the area using the next script.

‍

It's that simple.

‍

Try it and see if it works for you.

Don’t wait until you secure the listing to start building relationships with the neighbors.

‍

Here’s a technique to implement as soon as you book the listing appointment:

‍

1. Build a list of nearby homes using a tool like Propstream.

‍

2. Enrich the list with contact information (skip tracing).

‍

3. Use the following script to make calls and send personalized emails.

‍

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.

‍

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.

‍

This strategy can effectively transform one listing opportunity into two or three additional ones.

Asking for referrals can feel hard.

‍

This script reframes the typical referral script.

‍

The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client. 

‍

From there, make a genuine offer to help someone in their network.

‍

Try it out. ⬇️