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Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.
Send this to everyone who opened yesterday’s email and watch how many conversations you start.
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.
As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.
This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.
Rates that start with a “3” carry more weight than most people realize.
That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.”
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.
Everyone who opens this email? Send them this follow-up text tomorrow.
This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.
Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”
It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.
Rates don’t have to fall far to shake things up.
If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.
And that kind of shift would push home sales up by 13%.
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.
Everyone who opens this email? Follow-up with this text tomorrow.
This letter works.
The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.
You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”
It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.
This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.
Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.
This letter works.
The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.
You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”
It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.
This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.
Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.
This one’s built for your SOI and past clients.
It’s a simple check-in without any agenda.
You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.
From there, pick one of the hooks based on what’s happening near them:
• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?
It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.
It’s post–Labour Day, and like clockwork, new listings are flooding the market.
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
There are 518,000 more home sellers than buyers right now. (Redfin)
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.
We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.
Don’t text your whole list. Text the people who already raised a hand.
Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.
This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.
This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.
This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email.
The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.
And the close - “Maybe I can help” - keeps it human, conversational, and approachable.