In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

In uncertain times, most people hit pause. The smartest agents? They press in.

This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening

It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.

By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.

This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.

Use this script to spark curiosity and start a conversation that leads to action.

This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.

Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.

This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.

Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.

This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?

Use this script to plant that seed and position yourself as the solution they’ve been looking for.

This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.

Use this script to guide the conversation and establish yourself as the expert they need.

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.

This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.

Here’s how to reach out in a way that feels natural and valuable.

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.

Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.

Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.

Send this text to 25-50 prospects.

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Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.

This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.

The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.

Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script

Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.

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A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.

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By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.

Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.

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Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.

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By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.

Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.

They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.

By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

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Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.

Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity. 

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Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly. 

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Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.

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This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

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Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.

That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.

This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this. 

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too. 

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure. 

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
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According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.

This text is designed to re-engage your network by asking a simple question to start the conversation.

Pro-tip: Personalize it to each client for even greater impact.

When all else fails, ask an easy-to-answer hypothetical question. 

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

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Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.

The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:

• Interest rates are still high.
• The stock market is correcting.
• The economy feels uncertain.
• What if prices drop?

If you don’t address that voice, you’ll lose them before the conversation even starts.

That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.

It’s a simple shift, but it changes everything.

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This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.

Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.

What’s stopping your prospective clients from making a move? High-interest rates?

For many, it’s the only thing holding them back.

In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.

That’s why this script is so effective.

Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.

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This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation) 

Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move. 

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.

Forget LPMAMMA and try this instead ⬇️

By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.

This message is designed to engage cold leads before the end of the year. 

We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.

This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
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The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.

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If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.

Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate. 

Every season is a reason to touch base with your database.
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This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
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Don't overthink it—send this text today. 👇

The #1 reason why won’t of your client won’t sell their current home is because they have a great interest rate. As rates drop, they become more open to the idea of making a move. Let’s take this opportunity to engage our SOI to find our next listing.

One of the fastest ways to generate listings from your SOI is to provide an unsoclicated CMA

Anytime a home sells, 2 or 3 people start thinking about making a move. There is no better opportunity to book a listing appointment than after a recent sale. This campaign requires a bit more legwork but will pay dividends.

Step 1: Analyze recent sales in your desired farm area.

Step 2: Identify notable sales that sold quickly and for a premium.

Step 3: Visit the home's Zillow page to see if their Zestimate was much lower than their actual sales price. You can do this by clicking on the Zestimate history.

Step 4: Build a call list of the closest 100 homes near that notable sale, using your title rep or PropStream.

Step 5: Print the list of prospective homeowners. On your call sheet, add a section for their Zestimate. Fill in their Zestimate and begin calling using this script:

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The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.

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Why It Works

This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.

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Value for Your Sphere of Influence

Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.

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The Social Proof Conversation Starter Campaign

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Introduction

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The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
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Why It Works

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This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
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Value for Your Sphere of Influence

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Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.

This is the perfect conversation starter to send to your SOI.

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Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).

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The results? 

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11 people responded with "too small."

3 CMAs requested.

1 appointment.

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You should always double down on your winners.

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This campaign is perfect for a text and/or DM.

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Your SOI is in your competition's database. 

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Act accordingly.

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Let's get to work. 🚀

Way too many agents are waiting for people to raise their hand to say they want to sell.

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As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

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The TMA strategy is so incredibly simple.

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Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.

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That's it.‍

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If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

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That math just works.

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This has got to be in your daily SOP.

The spring market might be the best time of year to touch base with your past clients.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.

Don't overthink it—send this text today. 👇

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.

‍Brad McCallum sent a Deal of the Week email and got 20 replies.

But here's the thing... 

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Here's the text. ⬇️

This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.

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Here's why it works:

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1. Relevant, hyper-local market data that gives a reason to reach out.

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2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.

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3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.

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Next time you discover a local market trend that prospective sellers need to know about, try this script.

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

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The strategy is simple—

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1. Give them valuable information about the sale that they might not find online.

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2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.

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This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.

Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.

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So why not switch it up?

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Using the Buddy System CMA strategy, swap lists with a colleague.

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Here's the exact script you can use.

This is a tactic we like to call The Matchmaker Strategy.

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Here's how it works:

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1. After you sell a property, call your buyer leads using the first script.

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2. Then, after you call your buyer leads, call homeowners in the area using the next script.

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It's that simple.

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Try it and see if it works for you.

Don’t wait until you secure the listing to start building relationships with the neighbors.

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Here’s a technique to implement as soon as you book the listing appointment:

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1. Build a list of nearby homes using a tool like Propstream.

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2. Enrich the list with contact information (skip tracing).

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3. Use the following script to make calls and send personalized emails.

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If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.

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By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.

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This strategy can effectively transform one listing opportunity into two or three additional ones.

Asking for referrals can feel hard.

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This script reframes the typical referral script.

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The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client. 

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From there, make a genuine offer to help someone in their network.

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Try it out. ⬇️

One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.

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Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.

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The problem? Most consumers will immediately put up a wall.

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Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.

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So here's what to do instead:

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Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.

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This simple swap will lead to significantly better results.

Almost everyone has a prediction on where they think the market is headed.

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And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?

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This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.

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Here's how to start the conversation. ⬇️

Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.

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So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.

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Here's the script you can copy/paste.

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Send this to 5 of your clients in your database this afternoon.

Proactively sending CMAs is a killer strategy.

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It's exactly what Ken Pozek and his team did to generate $80,000 in commission.

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Here's the data he shared:

• 30 CMAs 
• 12 Appointments Booked
• 5 Listings (all closed) 
• 6 Deals in total (1 doubled-ended) 

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Here's the exact script his team used when they reached out to their SOI with their CMA. 

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Imagine if you started executing 5 of these a week?

Way too many agents are waiting for people to raise their hand to say they want to sell.

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As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

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The ZMA strategy is so incredibly simple.

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Here's how it works:

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1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

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That's it.‍

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If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

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That math just works.

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This has got to be in your daily SOP.

You've probably got a database full of clients who are never going to sell their house.

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Because if they were to buy their same house again today, their mortgage payment would be more than double.

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It makes sense why you might think that there isn't much value in staying in touch with these folks…

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But that would be short-sighted.

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Happy clients are your best referral sources.

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Try this text message instead.

How do you generate more listings?

Have more conversations.

Here's how:

Professional agents study the market daily, but most don't do anything with that insight unless asked.

Here's what I want you to do:

The next time you review recent sales, text someone in your SOI who lives near that property.

This is a 1 to 1 market update that is…

Easy to digest.

Personalized.

Relevant.

When you get a response, provide them with all the information about the sale and offer a free home valuation report.

Start doing 5 of these a day and watch the magic happen. 🚀

Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.

But I want everyone in our community to believe --We're going to win in this market.

How?

Simple: Keep the main thing the main thing.

‍More conversations. More appointments. More listings.

I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.

Because here’s the truth: ~12,000 homes still sell every single day in America.

Let’s go get our unfair share.

Circle Prospecting leverages targeted phone calls to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.

This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.

Every time you complete a CMA, you’re sitting on a conversation starter.

Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.

That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.

The “reasons to sell” letter is one of our most successful direct mail campaigns because it destroys the biggest objection right out of the gate: “It’s not a good time to sell.” By grounding your message in real, local data - buyer activity, price stability, and days on market - you’re helping prospective sellers shift their perspective.

Plug in your numbers. Customize the reasons if needed. The key is relevance: make it unmistakably about your market, not the national headlines. Then get this one printed for your farm. It’s direct, data-backed, and proven to convert hesitation into conversation.

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Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.

Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”

One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.

Time to start more conversations.

Nearly 1 in 5 listings took a price cut last month, according to Realtor.com. 

That shift gives us the perfect opening for a direct response email with something timely and relevant.

Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:

Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?

If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.

Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.

This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.

Send this to everyone who opened yesterday’s email and watch how many conversations you start.

A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.

If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.

Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.

Follow up tomorrow with everyone who opens this email and send them this text.

This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.

As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.

This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.

This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

Rates don’t have to fall far to shake things up.

If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.

And that kind of shift would push home sales up by 13%.

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.

Everyone who opens this email? Follow-up with this text tomorrow.

Rates that start with a “3” carry more weight than most people realize.

That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.” 

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.

Everyone who opens this email? Send them this follow-up text tomorrow.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This one’s built for your SOI and past clients.

It’s a simple check-in without any agenda.

You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.

From there, pick one of the hooks based on what’s happening near them:

• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?

It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.

It’s post–Labour Day, and like clockwork, new listings are flooding the market.

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

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There are 518,000 more home sellers than buyers right now. (Redfin)

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

Don’t text your whole list. Text the people who already raised a hand.

Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.

This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.

This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.

This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email. 

The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.

And the close - “Maybe I can help” - keeps it human, conversational, and approachable.

The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.

We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.

Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.

We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.

Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.

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When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

And the magic is in the close: ending with a simple, “If rates drop any lower, should I reach out?” It surfaces intent without forcing it. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.

It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.

This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.

The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

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We should probably go ahead and recruit Scott Steadman for the creative team at ListingLeads.com. The postcard he shared in our Mastermind Group was that good. From the headline to the body copy to the clear CTA, it nailed everything. Naturally, we had to turn his brilliance into a template you can use for your own Just Sold campaigns.

Here’s why this matters: most “Just Sold” postcards blend into the pile of mail on the counter. They brag about the sale but fail to connect with the neighbor holding the card. This one cuts through. It speaks to the reality of the market, shows proof of performance, and gives homeowners a clear next step. That combination is what creates conversations, and conversations are what lead to listings.

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A “Just Sold” letter without the story behind it is a wasted opportunity. Numbers alone don’t inspire confidence, but details do. Homeowners want to know how you got the result, not just that you did. That’s where this campaign shines.

S/O to Vanessa Reilly who created the Just Sold letter (her example below) that inspired this template.

By pulling back the curtain - sharing the strategy, the marketing, the preparation - you’re showing the sweat. You’re giving neighbors insider access they won’t get from Zillow or Redfin. This positions you not as another agent bragging about a sale, but as the expert who knows exactly how to maximize value in their neighborhood.

If you’ve got a standout sale, this is the letter that turns it into momentum. Clear proof. Clear results. And a clear next step for anyone wondering, “What could my home sell for?”

Don’t wait until you secure the listing to start building relationships with the neighbors.

Here’s a strategy to implement as soon as you book the listing appointment: 

1. Build a list of nearby homes using a tool like Propstream.

2. Send this letter to the neighbors. 

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities. 

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home, you’re building your listing pipeline. 

This strategy can effectively transform one listing opportunity into two or three additional ones.

This “Forward to a Friend” email has been one of our top performers for years, and this new version makes it even stronger. Why? Because it does three things at once: it gives your database insider access before the listing goes public, it assumes they’re not the buyer (which lowers resistance), and it gives them a simple, clear CTA: share it with someone who might be.

That combination is why this campaign consistently drives conversations, referrals, and results.

Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.

Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.

What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.

Pro-Tip: Send this email next.

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Your sellers are seeing the same headlines you are, and without guidance, they’ll jump to the wrong conclusion fast.

This campaign was written to help you slow the conversation down and regain control. It reframes the data without dismissing it. It explains why cancellations are up, what’s actually changed in buyer behavior, and how smart pricing and market intelligence still win, even now.

The subject line does the qualifying for you - if they open the email, they’re at least somewhat interested in what’s happening in the market. That opens the door for you to reach out with this 1:1 text tomorrow.

This email gives you a calm, credible way to translate the Bank of Canada update without pretending to be a lender. It positions you as the professional who helps people think ahead, understand timing, and protect options, before urgency sets in.

This campaign sets that tone and naturally opens the door to thoughtful, low-pressure conversations grounded in preparation, not panic.

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This is a low-effort, high-engagement play and it works because it taps into pure curiosity.

We borrowed the structure from a Ladder post and repurposed it for real estate. The goal isn’t to explain or analyze. It’s to surface activity and let people self-identify interest without asking them to raise their hand publicly.

How to run it:

• Slide 1: Drop a clean list of recent price reductions in your area. No commentary. No opinions. Let the volume speak for itself.
  
  
• Slide 2: Run a simple poll: Want the full list?
  → Yes!
  → Send it

That’s it. Simple wins here.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

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This YouTube template exists because this time of year brings a surge of “should I wait?” conversations and most of the advice buyers hear is either too national, too generic, or too obsessed with rates. Inspired by a recent Jeb Smith video that crossed 12K views, this structure shifts the conversation to something far more useful: decision-making clarity.

The goal isn’t to predict the market or push urgency. It’s to slow buyers down and walk them through a framework that holds up in any market - especially a noisy one. Life stability. Local conditions. Time horizon. Those don’t change with headlines.

This video positions you as the calm, credible guide buyers are looking for right now.